However, outside the garage hot spot, the new institutional change of Shuangjie stick was the most frequently asked about by Jiang Fan and Jialuo: this year, tmall double 11 set up two waves of sales for the first time, the first wave was from November 1 to November 3, and the second wave was from November 11 to November 11. Compared with previous years, this years double 11 is more than three days.
Is change sudden?
In fact, this year, Ali conducted a business survey, and the results show that more than 90% of the businesses hope to sell two waves.
Alibaba group vice president, tmall 618 in charge of renjialuo also said, expanded the time point, business more calm, more time training.
Science and technology innovation board daily reporter learned that the two waves of prices and incentives are consistent, which is also Alis requirements for businesses to sign up. During the event, it is OK for consumers to place an order at any time point. Jialuo said.
It is worth noting that this year Alipay first participated in the dual 11 role as a platform for digital living rather than a positioning tool for payment.
In the past, double 11 was only sold for one day, which may be more suitable for some online categories, so this is why the rhythm of this year has changed. This change also creates conditions for some offline categories and some service-oriented businesses to participate. Jiang Fan said.
Jiang Fan pointed out that Alipay has carried out a new positioning, that is, with the help of the double 11, we can tell consumers that the double 11 holiday is not only a holiday for online shopping, but also a big point that covers the whole consumption of consumers.
With Alipay as its entrance, this year is also the largest line business participating in double 11.
Jiang Fan said, this is a very careful internal discussion. This year, we have changed this rhythm. Businesses will work with us to find a new rhythm, which is a direction for the long-term and the future.
What can not be ignored is the change of boundary. The introduction of products with long decision-making cycle such as cars and houses is one of the important characteristics of the continuous expansion of the category boundary of Ali Shuang 11.
The following is the full text of Jiang Fans speech at the tmall double 11 conference in 2020:
Dear guests, business friends, partners, media friends: Hello! Im Jiang Fan.
Thank you for coming to the site of tmall double 11 press conference. It has been 11 years since tmall double 11. If we define 11 years as a cycle of double 11, then this year, the upcoming 12th tmall double 11 activity is not only a summary of the past, but also a new opening for us to face the future.
As the leader of digital economy, tmall and Ali are grateful for this era. In the past 11 years, tmall has led the innovation of Chinese consumption and promoted the growth of Chinese consumption. This year is a very extraordinary year. We have experienced the uncertainty brought about by the epidemic situation, and we have also seen the energy of consumption growth led by the digital economy. Tmall double 11 will be a very deterministic force in the uncertainty. We will continue to give full play to the energy of Alis digital economy and actively promote the growth of consumption in China and even the world. This has always been Alis responsibility and responsibility.
We believe that innovation and creation are the driving force for the long-term development of double 11. As the double 11 in the new cycle, in order to better serve our consumers and our businesses, we need to face the future, constantly break through, take the initiative to change, and bring new value to everyone.
First of all, we will adjust the rhythm of this years double 11 activities.
The first double 11 was launched 11 years ago. Tmall shuang11 has been selling on November 11. Many young people also call it Singles Day. This year, the original singles day will become a double stick composed of two stages of sale. This year, double 11 will be officially sold by November 1, November 1 to November 3 is the first wave of sales, and November 11 is the second wave of sales.
Under the new rhythm, pre-sale goods can pay the final payment on November 1, and consumers can receive the purchased goods 10 days earlier than before; from the original one-day sale of double-11 to the present four days later, consumers have more sufficient time to make full choices, and will not miss the rush purchase because of the tight time. The logistics pressure on November 11 will also be less, which can give consumers a better logistics experience.
We believe that the new rhythm will release new energy, enable more consumers to participate, and improve the experience of consumers.
Second, this years double 11, we not only support online chopper, we also provide food, drink and play, consumers can also buy cars to buy houses.
It is estimated that 14 million products will participate in this years double 11 event, an increase of 40% over last year; 5000 fast-growing benchmark new brands will bring consumers a variety of products, and 2000 industrial belts will participate in tmall double 11 for the first time.
In addition, this years double 11, we will unite our businesses in the two important areas of consumption, car and room, to bring unprecedented benefits to consumers.
In addition, this years double 11 we will create a more young, entertaining interactive experience, so that our consumers have a happy shopping experience, so that our businesses have a better brand value expression.
What you can see on the screen is the super star show cat that we launched to you on the double 11 of this year. All users can adopt their own Xingxiu cat on the mobile Taobao platform and help him grow up. At the same time, we have introduced a very interesting PK mechanism. Star Show Cats of different users can form teams and PK talents, and successful teams will emerge in groups. This years consumers will share 2 billion red envelopes through participation and interaction, hoping that consumers can enjoy luck and happiness while shopping.
We believe that the above several new changes will give the double 11 more value, and will also allow more consumers to participate. In this years double 11 cycle, we expect that more than 800 million users will participate in the double 11. Everyone will participate in the double 11 Carnival in this cycle.
Facing the future, tmall double 11 is not pursuing a simple transaction scale, we pay more attention to sustainable development. This year, we will join the Alipay ant forest together under the Tmall double 11 public welfare forest. All users can participate in planting trees by participating in interaction. We expect to have 100 million people to participate. In addition, tmall double 11 will work with rookies to further promote plastic reduction and environmental protection in this cycle. 80000 rookie stations will participate in the recycling of cartons and plastics; 50% of the goods delivered in the double 11 cycle rookie warehouse only use the original packaging of the goods, without secondary packaging, or use environmentally friendly non adhesive tape cartons. As a double-11 in a new cycle, we hope that this double-11 can bring you new value and make consumers feel happy. Finally, I hope all consumers can enjoy this years double 11, and all businesses can sell well in double 11. Lets open a new tmall double 11. Thank you! Source of this article: Chen Hequn, editor in charge of science and technology innovation board daily_ NB12679
Facing the future, tmall double 11 is not pursuing a simple transaction scale, we pay more attention to sustainable development. This year, we will join the Alipay ant forest together under the Tmall double 11 public welfare forest. All users can participate in planting trees by participating in interaction. We expect to have 100 million people to participate. In addition, tmall double 11 will work with rookies to further promote plastic reduction and environmental protection in this cycle. 80000 rookie stations will participate in the recycling of cartons and plastics; 50% of the goods delivered in the double 11 cycle rookie warehouse only use the original packaging of the goods, without secondary packaging, or use environmentally friendly non adhesive tape cartons.