With a thousand yuan yoga pants, lululemon is worth more than Adidas

category:Finance
 With a thousand yuan yoga pants, lululemon is worth more than Adidas


Lululemon tights retail between 750 and 1000 yuan in China, with high prices and few discounts. In contrast, the industry giant Nikes tights are about 300 to 700 yuan.

Based on the influence of brand ambassador, lululemon has also carried out a lot of content grass planting on community platforms such as xiaohongshu and station B.

In the second quarter of 2020, with the establishment of yoga community and brand ambassador program, lululemon opened 17 offline stores, including 8 new offline stores in China, the fastest growing region.