According to a person familiar with the matter, byte hop tried to find the best model for prosperity in Changsha in July this year. It was intended to enter the bureau at the end of July and the beginning of August, and then it was suspended due to the tiktok crisis. It is expected that it will come in after the crisis is over. The fastest time is the end of October and the beginning of November. If it is slow, December will come in anyway.
As for why the central part of Shandong Province was chosen? According to an insider, Changsha, Wuhan, Guangzhou, Chengdu, Nanchang and other places have become the Red Sea. However, the market in central Shandong has been well educated, but none of them has formed an absolute advantage, which is a good breakthrough. Similarly, meituan preferred Jinan Kaicheng as the first choice. In addition, the region is close to Shandong Shouguang and other vegetable bases, and is close to Beijing headquarters, so the supply chain cost and communication cost are low.
Why should byte do community group buying? Close to the byte beat analysis, byte idea is to follow the flow. Tiktok and live broadcast have life cycle. Community group purchase is the concentration and scale of fresh products, and the drainage of fresh food to other businesses is the next high flow. If bytes are not done, the traffic may eventually be collected by community group buying.
What are the advantages of byte grouping? Compared with ALI, pinduoduo and meituan, byte seems to have little advantage in the core competitiveness of the three community group buying, including supply chain resources, the organizational ability of the development team leader, and the warehouse distribution logistics ability. According to people familiar with the matter, byte can attract suppliers through online red belt goods, there is no shortage of supply chain and operation strategy, what is lacking is logistics.
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