Inspiration of ecological brand: Haiers full link innovation

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 Inspiration of ecological brand: Haiers full link innovation


Looking back on the past, when Zhang Ruimin, chairman of the board of directors and CEO of Haier Group, first proposed the concept of ecological brand in 2018, there was no experience to learn from. However, in the following 2019 and 2020, as the only Internet of things ecological brand, Haier was successively selected into brandzs top 100 most valuable global brands, and its ranking greatly rose. Now, Haier has become brandz China The brand with the fastest value growth in 10 years has achieved continuous leadership in the Ecological Exploration of the Internet of things.

User needs: driving force of full link innovation

In the traditional industrial era, the economy takes product manufacturing as the core, and a large number of product brands have been born; with the advent of the information technology revolution, the emergence of the Internet has made platform brands with orderly and efficient connections and value creation come into being; in the era of Internet of things in which users are no longer satisfied with single products and services, ecological brands based on scene breaking boundaries have begun to take the lead. Brand is the weathervane and barometer of business competition. In the traditional industrial era, enterprises either become world brands or contract for world brands; in the era of mobile Internet, enterprises either own platform brands or are owned by platform brands; in the era of Internet of things, enterprises either transform into leaders of ecological brands or become partners of ecological brands. Zhang Ruimin said frankly.

As a matter of fact, Haier has already smashed the label of household appliance enterprises in the past, transformed into the Internet of things ecology which provides full scene experience of clothing, food, housing, transportation, health care, medical education, etc., and has become the pioneer of ecological brand, and a series of new ecological brand species such as CAOS and biomedical have emerged.

And Haiers newly released scene brand, sanyiniao, can continuously iterate sub scenarios according to user experience, and jointly provide users with up to 30000 full scene solutions from products to clothing, food, housing, entertainment, etc., by joining hands with high-quality partners in different fields, industries and categories. Taking the three wing bird balcony as an example, it has split from the earliest intelligent balcony into leisure balcony, green planting balcony, washing and protecting balcony, fitness balcony, and cute pet balcony and other personalized scene schemes. At the same time, as the worlds largest mass customization solution platform, CAOS has realized cross industry, cross-cultural and cross domain Empowerment under the coupling and collaboration of various ecological resources, and constantly incubates new species. At present, the CAOS platform has bred 15 industry ecology, such as building ceramics, RV, agriculture, etc., and has established 7 centers in China, covering 12 regions in China, and has been replicated and promoted in 20 countries.

Enterprise search: management chip of full link innovation

In order to further open up the imagination space of the Internet of things ecological brand, Haier has provided the solution of full link innovation. Zhou Yunjie pointed out that after experiencing the Red Sea of price in the industrial era and the blue ocean of service in the Internet age, the experience economy in the era of Internet of things is creating a Black Sea for the current enterprises. He said that no matter in terms of products, technology, channels and marketing, if it is disconnected from users, it will certainly become a separate innovation. What Haier is doing now is to interact with users, an open innovation, that is, full link innovation. Dr. James Moore, a forward-looking management scientist and author of the decline of competition: leadership and strategy in the business age, once said that the global economy needs a new development model. The new model is not a scientific and technological innovation, but a meta technology.

What is the meta technology of full link innovation? Zhou Yunjie said, rendanheyi is a management chip of full link innovation, which can activate the creativity of employees. Generally speaking, people are employees, and only users. One is to integrate employees with the value created for users. In the view of many industry analysts, the management mode of rendanheyi not only enables employees to get rid of the shackles of the previous bureaucratic system and maximize the value of human beings, but also makes subversive exploration in three aspects of strategy, organization and salary, thus creating a dynamic circular system and a shared entrepreneurial platform, which has become a classic management paradigm for enterprises all over the world.

In the first mock exam of September the first mock exam of the fourth single mode, the win-win report and the white book on Eco brand of the Internet of things, it is worth mentioning that the three single fruits of the one man one in cross culture, cross industry and cross domain duplication, and the one man one mode in the world are being promoted. Unified standards and advanced system have been established to help rendanheyi become the management mode leading the era of Internet of things.

Now, globally, the first mock exam has become a guiding tower for transformation and evolution of enterprises. Taking the first mock exam company Sewell, one of the largest carpet manufacturers in the world, Jaipur, Russia and even the worlds largest steel producer, and Fujitsu, Japans leading information and communication technology enterprise, as the representative, 62975 enterprises in 29 countries have registered as single member alliance members.

Time questionnaire: the ecological answer of full link innovation

The economic value of the Internet of things era is rolling forward. Is it to establish an ecological closed-loop to enjoy the market dividend alone, or to realize Great Harmony in the world with an open mind? Facing this social responsibility, Haier of full link innovation has made its own unique response: avoid negative externalities, strengthen positive externalities, that is, pay special attention to avoid social damage in the process of business development, and at the same time, use its core and unique ability to create social value.

At the beginning of this year, Haier Kaos industrial Internet platform set up a medical supplies supply and demand platform to attract enterprises to the platform, and play a centripetal force along the line of enterprise, industry and ecology, enabling the garment enterprise heisibao in Zibo, Shandong Province. In only three days, the enterprise can resume work and switch to production of medical prevention and control materials. Through co creation with large enterprises and sharing with small enterprises, helcaos has built a mother platform for social service, which not only becomes the hub of connection, but also becomes the core of resource allocation, realizing the comprehensive connection of all elements, whole process and whole value chain. Taking hailaimiao smart vaccine network, the Internet of things vaccine scenario solution created by Haier biology as an example, as a one-stop mobile vaccination platform, it has effectively solved the last mile problem of vaccination. Today, the ecology of Haile vaccine has covered 28 provinces and cities in China and more than 1000 vaccination outlets. At the same time, the mode of overall replication from single contact point to city network is continuously promoted.

(function(){( window.slotbydup=window .slotbydup||[]).push({id:u5811557,container:ssp_ 5811557, async:true }It can be seen from Kaidus report that IOT eco brand has three core capabilities: connection, empowerment and sharing. Through the three capabilities, the Internet of things ecological brand is expected to bring significant changes to society. The Internet of things ecological brand provides a field for the birth of various innovative sharing economic models. Nowadays, many ecological explorations of Haiers own brand have made great achievements, and the capabilities of connection, empowerment and sharing are constantly providing reference samples for the development of enterprises in the world. With the continuous progress of the times, the Internet of things ecological brand represented by Haier will highlight more important social value and undertake a wider range of social responsibility. In speeding up the formation of a new development pattern with the domestic big cycle as the main body and the domestic and international dual circulation promoting each other, Haier will work with its ecological partners to jointly promote the ecological construction of equality and universal benefit, cross-border co creation and resource sharing, open up the nodes of full link innovation, and provide strong impetus for the new development pattern. Source: editor in charge of mass news: Chen Tiqiang_ NB6485

It can be seen from Kaidus report that the Internet of things ecological brand has three core capabilities: connection, empowerment and sharing. Through the three capabilities, the Internet of things ecological brand is expected to bring significant changes to society. The Internet of things ecological brand provides a field for the birth of various innovative sharing economic models. Nowadays, many ecological explorations of Haiers own brand have made great achievements, and the capabilities of connection, empowerment and sharing are constantly providing reference samples for the development of enterprises in the world.

With the continuous progress of the times, the Internet of things ecological brand represented by Haier will highlight more important social value and undertake a wider range of social responsibility. In speeding up the formation of a new development pattern with the domestic big cycle as the main body and the domestic and international dual circulation promoting each other, Haier will work with its ecological partners to jointly promote the ecological construction of equality and universal benefit, cross-border co creation and resource sharing, open up the nodes of full link innovation, and provide strong impetus for the new development pattern.