Firefight station B, watermelon video will subsidize 2 billion authors of China video in the next year

category:Internet
 Firefight station B, watermelon video will subsidize 2 billion authors of China video in the next year


Ren Li Feng also said that the future will strengthen the linkage of watermelon video and jitter in the tiktok video content and search services, and fully support the two terminal video producers.

According to the 2020 China Research Report on the development of online audio-visual, as of June this year, the scale of online audio-visual users in China exceeded 900million, and the utilization rate of Internet users exceeded 95%. Video has become a content genre for the whole people to create and consume. At the same time, the track with long video, medium video and short video is becoming clearer. A report issued by CITIC Securities said that in the 5g era, with the development of content platform and the continuous improvement of users requirements for content quality, the video industry is expected to create a China video content track.

Citing internal estimates of watermelon video, Ren Lifeng said that the total length of Chinese users daily viewing of Chinese videos has exceeded half of the length of short videos, and is twice the length of long videos, which is still growing rapidly. Different from the nearly fixed industry pattern in the field of short video and long video, the market competition in the field of medium video is still quite fierce, showing the appearance of Warring States era.

According to incomplete statistics, in the past six months, almost all of the head content platforms are making efforts in video. In July 2020, microblog launched the video number plan, with 500 million cash sharing to support creators. At the end of September, wechat launched the video upload function for more than 1 minute. In October, baidu launched an independent video app Baidu to see, while Zhihu added a video section on its home page.

In this trend, watermelon video has attracted more and more creators. According to the career development report of Chinese video creators provided by watermelon video, by August 2020, the number of live creators of watermelon video reached 3.2 million, an increase of 175% from the beginning of the year. Since this year, more than 8000 people have joined the ranks of watermelon video creators every day.

The other side of the fierce market competition is the gradual improvement of the situation of Chinese video creators. With the growing scale of the Chinese video market, creators means of realization are also increasing, covering platform traffic sharing, live delivery with goods, advertising marketing, etc.

According to the data, nearly 400 watermelon video creators have reached one million in the past year. Ren Lifeng said that all high-quality Chinese video creators will have the opportunity to grow into professional creators - they will take video creation as their profession, and they can live a better life by creating videos.

Whether from the perspective of commercial value or social value, the golden age of Chinese video creators is coming. Ren Lifeng said that in the coming year, watermelon video will not only spend 2 billion yuan to subsidize creators, but also actively explore the minimum + sharing mode pioneered by the video industry to help video creators professionalize. Ren Li Feng said that watermelon video had no pressure to make profits, and willing to give more resources to support high-quality Chinese video creators, not only to provide watermelon stage, but also todays tiktok, shaking stage. It is understood that watermelon video will be deeply linked with the tiktok at the product level, and vigorously support high-quality Chinese video creators. Jitter will provide the ability to screen video on horizontal tiktok, achieve full screen horizontal screen video, and plan horizontal screen mode. In addition, watermelon video will tiktok and cut out the video clipping tool. (Peng Lihui) source: Wang Fengzhi, editor in charge of Netease science and Technology Report_ NT2541

Whether from the perspective of commercial value or social value, the golden age of Chinese video creators is coming. Ren Lifeng said that in the coming year, watermelon video will not only spend 2 billion yuan to subsidize creators, but also actively explore the minimum + sharing mode pioneered by the video industry to help video creators professionalize.

Ren Li Feng said that watermelon video had no pressure to make profits, and willing to give more resources to support high-quality Chinese video creators, not only to provide watermelon stage, but also todays tiktok, shaking stage.

It is understood that watermelon video will be deeply linked with the tiktok at the product level, and vigorously support high-quality Chinese video creators. Jitter will provide the ability to screen video on horizontal tiktok, achieve full screen horizontal screen video, and plan horizontal screen mode. In addition, watermelon video will tiktok and cut out the video clipping tool. (Peng Lihui)