Qianxun has reached a strategic cooperation with the third-party authoritative testing institutions, and will jointly explore the live + quality inspection mode

category:Finance
 Qianxun has reached a strategic cooperation with the third-party authoritative testing institutions, and will jointly explore the live + quality inspection mode


At the conference, Qian Xun and the quality inspection of the Federation of China introduced the details of the cooperation. The quality inspection of the Federation of China will provide risk investigation and analysis services for products through humble review, provide risk classification and early warning, sample test for medium and high-risk products, issue reports of CNAs and CMA (respectively, China Metrology Certification and China National Accreditation Committee certification), and reserve samples for the same batch of products online in live broadcast room, and realize the whole process The product quality monitoring and the early cooperation between the two sides will cover food, beauty makeup, clothing and other categories.

The co-founder and CEO of Qianxun holding group co-founder and CEO Ollie said that Qianxun is the largest MCN organization with the largest transaction scale of e-commerce live broadcasting. It has more than 60 e-commerce anchors, including Weiya, Lin Yilun, Miss koala, Bailu Danfeng and other top anchors of head and single category. This achievement is due to Qianxuns strict control on product quality. Viva has so many fans because of their trust in her. This trust is based on the strict trust in her selection process. We hope to continuously improve the professionalism of the organization. This is a very important supplement to the third-party authentication mechanism for Weiya. This is an extension of the existing mechanism for the evaluation of fans

Yang Zengjun, chairman of Guolian quality inspection, said that as a comprehensive third-party inspection and testing institution, Guolian quality inspection has determined the development vision of let testing return to human green life at the beginning of its establishment. In the cooperation with Qianxun, Guolian quality inspection will give full play to its advantages, supervise and control the raw materials, production technology, quality monitoring system and enterprise integrity, so as to provide quality control scheme for e-commerce live broadcasting industry and promote the healthy development of new economy and new business state of e-commerce live broadcast. At the same time, in response to the central governments instruction to achieve comprehensive poverty alleviation by 2020, promote consumption poverty alleviation and help win the battle of poverty alleviation through live broadcast, Qianxun joint quality center will provide public welfare testing services for special live broadcast products of poverty alleviation and agricultural assistance, provide technical support and guarantee, help consumption poverty alleviation, and help enterprises with commodity origin improve their quality awareness.

Founded in April 2017, Qianxun is the first MCN organization in the industry to promote the standardization and specialization of selection process. After more than three years of exploration and practice, Qianxun has gradually established a selection team of hundreds of people, including experts in food, beauty, clothing, life and other categories.

Take Weiya as an example. As the first e-commerce anchor on Taobao, her selection team has about 300 people. She strictly follows the extremely strict selection process, which is divided into preliminary review, review and final review. Businesses should first sign up online at least one week in advance. Unofficial flagship stores, Direct stores or agents will not recognize it. If the dynamic score of the store is below 4.8, and the quality problems in the evaluation of the whole network will be eliminated. The team will screen many times from the manufacturers, ingredient tables and other aspects, and then try and score. For products with high comprehensive score, Weiya will try them out in person and have one vote veto power. According to Qianxun, more than 1000 products apply for Vivas studio every day, but less than 5% of them pass.

In April this year, the Shuangpin Online Shopping Festival sponsored by the Ministry of Commerce was launched in Weiyas live studio. Cai Yudong, deputy director of the Department of e-commerce of the Ministry of Commerce, who was connected with Weiya, named and praised Weiyas selection: I heard that Weiyas team has been selecting very good products. Lets continue to do this. The core of e-commerce live broadcasting is to sell goods, and the quality of products must be the first lifeline. As a leader in the industry, Qianxun not only actively expands the supply chain of goods to provide consumers with rich products, but also continues to increase investment to ensure consumers consumption safety and service experience from the aspects of product selection and after-sales. In Ollies view, even though the industry has ushered in a huge window period during the epidemic, practitioners still need to calm down and think about how to understand the real needs of consumers and solve the problems they really care about. On October 21, the annual double 11 promotion will be launched. The cooperation between Qianxun and Guolian quality inspection will also better protect consumers from buying Wumart products with high price from Weiya live studio. Source: editor in charge of mass news: Chen Tiqiang_ NB6485

In April this year, the Shuangpin Online Shopping Festival sponsored by the Ministry of Commerce was launched in Weiyas live studio. Cai Yudong, deputy director of the Department of e-commerce of the Ministry of Commerce, who was connected with Weiya, named and praised Weiyas selection: I heard that Weiyas team has been selecting very good products. Lets continue to do this.

The core of e-commerce live broadcasting is to sell goods, and the quality of products must be the first lifeline. As a leader in the industry, Qianxun not only actively expands the supply chain of goods to provide consumers with rich products, but also continues to increase investment to ensure consumers consumption safety and service experience from the aspects of product selection and after-sales. In Ollies view, even though the industry has ushered in a huge window period during the epidemic, practitioners still need to calm down and think about how to understand the real needs of consumers and solve the problems they really care about.

On October 21, the annual double 11 promotion will be launched. The cooperation between Qianxun and Guolian quality inspection will also better protect consumers from buying Wumart products with high price from Weiya live studio.