Figure 2: all the leaders and guests put together to announce the official opening of the competition
The competition is divided into two days, the first day of the competition for the champion and runner up of bo5 and the performance competition brought by the we team of Shaanxi local professional team, and the group points competition of northwest region on the next day.
Figure 3 players from all teams gather
After two days of wonderful competition, the final of the second kings glory national competition in Northwest China ended successfully in Yanan gymnasium. Yang Guangyuan, vice mayor of Yanan Municipal Peoples government, and he Gaoyuan, director of public affairs of Tencent group, presented the champion trophy of northwest region inspired by Yanan Pagoda to the champion Xian WD team.
Feng Mei, deputy director of Publicity Department of Yanan municipal Party committee, and he Gaoyuan, director of public affairs of Tencent group, presented Yanan ice team with the award of the strongest King team in Yanan.
Su Feng, deputy secretary and chief of Baota District Committee of Yanan City, Zhang Qiang, deputy director of the network information office of the municipal Party committee, Chang Yanli, member of the Standing Committee of the Baota District Committee and director of the publicity department, Li Yanwu, deputy director of the Baota District, Yang Yongsheng, head of the competition training section of Yanan Sports Bureau, and other leaders were the champion teams of Xian WD team, Gansu GOC, Shaanxi huluwa rescued by grandfather and Gansu Evo, Five teams including ice, the local champion team of Yanan, have issued the adoption certificate of I have an apple tree in Yanan. These apple trees growing in the mountainous area of the old revolutionary base area will be named after the team name, which is an innovative honor awarding method combining with the regional characteristics of the competition.
Figure 4 Xian WD team raises the championship trophy of northwest region finals
Figure 5 Yanan ice team won the best King team award in Yanan
Fig. 6 issuing ceremony of adoption certificate of I have an apple tree in Yanan
The landing of the national championship of Kings glory is an important practice of Yanan e-sports industry development strategy. In the notice on measures to further stimulate social consumption potential issued by Yanan Municipal Peoples Government Office on December 16, 2019, it is clearly pointed out that E-sports will be developed as a key industry. The government work report 2020 of Yanan City points out that we should vigorously develop holiday economy, night economy and cultural creativity, digital entertainment, online training, e-sports, health care and other new formats. These policy plans and guidelines fully demonstrate Yanans determination to continuously develop the e-sports industry.
In addition to the fierce competition, the event also deeply integrates the cultural elements of the kings glory and the local characteristics of Yanan. Whether it is the enthusiastic interpretation of the folk songs in Northern Shaanxi at the opening ceremony, the new cultural creation of intangible cultural heritage paper-cut and the IP element of the kings glory, or the public welfare activities of Yanan has an apple tree to the majority of young users through the platform of Wang glory, these are the new integration and new interpretation of Yanan culture and Wangs glory culture. Through the new platform of the Royal glory event, the young people have felt different revolutionary holy places Yanan and Chinese culture, and realized the new inheritance of Yanan Spirit in the new era.
Under the background of huge epidemic prevention and control, the surrounding cities are paying attention to the development of new normal and cultural industries. At this time, Yanan municipal Party committee and government, Baota District Party committee and district government and relevant units showed their courage and responsibility, grasped the tide of the times, followed the social trend, and actively introduced influential E-sports events, which created favorable conditions for enriching the spiritual and cultural life of Yanan local people and developing the local e-sports industry. I believe that with this event as an introduction, in the near future, there will be more and more E-sports events landing in Yanan, and more IP culture can be integrated with Yanan culture.
The landing of this national championship of Kings glory is not the end of a single point event, but the flame of the future development of Yanan e-sports industry. I hope that in the near future, Yanan can join hands with more industrial partners to ignite the fierce fire of E-sports and light up the spirit of the brave in Yanan culture and spirit!
Source of this article: Cao Liqiao, responsible editor of Netease Sports_ NS1806