Affected by the epidemic situation in the first half of the year, the sales situation of most real estate enterprises in Zhengzhou was not ideal. In addition, new regulations such as the three red lines of financial supervision were settled, and the pressure from all aspects was heavier and heavier.
Under heavy pressure, Zhengzhou real estate enterprises regard the 8-day holiday as the most important Golden Week in recent years. Every real estate enterprise has launched multiple preferential policies to seize the market; after the festival, many real estate enterprises have released happy news to celebrate their revenue, but the real situation is not ideal.
During the holiday period, the number of visitors increased 4-6 times than usual, but the transaction situation was not ideal. Booking customers are basically in the past, for the preferential room Xiao Zhao, a real estate consultant who works in Zhongyuan District of Zhengzhou, told Zhengzhou, China real estate network, which visited the market recently, that the cycle from seeing a house to buying a house is basically more than three months.
In order to facilitate the transaction, some sales departments have restarted the zero down payment marketing, including price reduction promotion.
The same is true of the second-hand housing market. According to a visit to Zhengzhou of China real estate network, the price of second-hand housing has been compressed to the lowest level in three years. At present, the stock digestion cycle is still more than one year, which is at a historical high.
Cut prices and rush to collect
A sales department located in Binhe international new town of Zhengzhou Economic Development Zone is similar. In October, our project launched multiple discounts. If you buy a house of 110 square meters, you can save about 80000 yuan compared with before. There are more customers coming to see the house than before, and they are too busy every day. Zhang Chengguo, a real estate consultant for the project, said, the transaction situation has indeed increased, but it has not reached the expectation. Many customers are in a wait-and-see state.
This situation is basically a concentrated portrait of buyers during the long holiday.
In order to facilitate the transaction, some sales departments restart the zero down payment marketing.
There are more than 30 projects on sale in Nanlong lake, both large and small developers, and zero down payment and down payment installment can be found everywhere. A distribution manager in Nanlong Lake told China real estate network Zhengzhou that the regional average price has basically dropped to 7000 yuan / - 9000 yuan / m2.
China real estate network Zhengzhou found that local real estate enterprise haochuang group has adopted zero down payment, down payment installment and other ways to sell houses. When calling haochuang a project located on Zhengxin expressway, I learned that zero down payment can be purchased. The project real estate consultant said, you can come to the sales department for details, but you cant tell me clearly on the phone.
Such illegal sales lead to no threshold for buying a house, and all risks are transferred to customers and banks. All developers who dare to do zero down payment are extremely short of money, because this practice is very harmful to the brand. In order to ensure the profit margin, developers will inevitably reduce the housing quality. The distribution manager revealed.
In fact, in 2016 and 2017, when the property market in Zhengzhou was on fire, the Nanlong Lake area outside the Fourth Ring Road was in the spotlight. The average price of real estate once soared to 11000 yuan / m2. At that time, market participants even thought that Nanlong lake would rise to more than 13000 yuan / m2.
Todays Nanlong lake, the house price is generally less than 10000 yuan / square meters, mainly to undertake the citys just needed customers, the purchase threshold is very low, and the price war is fierce.
In addition to zero down payment, price reduction has also become the main way to attract market passenger flow.
Although the speech of the closed door meeting of not taking the lead in price reduction in September has not fallen, but from the reflection of the market, it is still the majority who have dropped.
Before the festival, Biyuan Rongfu project, located in the diwangwo of Beilong lake, released information to the outside world. The lowest price of low-density foreign-style houses in the core area was 26800 yuan / m2, and 28800 yuan / m2 for standard floor, setting a new record of the lowest sales price in the region in recent five years.
A commercial apartment in the South Third Ring Road, Erqi District, Zhengzhou, was sold at about 10000 yuan / m2 before. During the national day, the price was cut down to 5800 yuan / m2.
Coincidentally, a real estate near Wanda Plaza in the hi tech Zone launched 12500 yuan / m2 of housing resources directly by virtue of the popularity of high tech Wanda opening; a large market near the South Fourth Ring Road in Guannan district also launched 10900 yuan / m2 hardbound housing on the basis of 13000 yuan / m2; a residential property in Nangang was directly sold at the bottom copy price of 5xxx yuan / m2, which pushed the price of the airport to 5 words In Hechang Youdi, located in the North District of Jinshui, the price of No.3 building has been upgraded from 18500 yuan / m2 to 15500 yuan / m2, with a direct price reduction of 3000 yuan / m2.
With the coming of financial evaluation period at the end of the year for listed real estate enterprises, the price reduction will continue, but the inventory in Zhengzhou is too large. According to the industry commercial housing inventory digestion cycle calculation, more than 12 months is unhealthy.
According to the market monitoring data of Shell Research Institute, as of the end of August, only high-tech zone, economic development zone and Zhongmou residential inventory in 12 regions of greater Zhengzhou have entered the healthy cycle.
Second hand house price cut 250000
Zhengzhou citizen Xiao Peng told the story of his house purchase to China real estate network Zhengzhou.
The same is true of other houses in the same district. Starting price, breaking the contract and continuing to raise price, we still dont worry about selling. I feel that the market is crazy. Everyone is buying a house just like winning the lottery. As long as you see the house, you just say, buy.
In July this year, Xiaopeng put out another 109 square meters three rooms in the North District, with an offer of 1.45 million yuan, slightly lower than the market price. But three months later, in addition to three intermediaries called to verify the housing information, no one asked.
Pengs situation is not unique.
When I bought the house, the suburban subway line had been opened, and there was another client waiting to sign the contract. He came up with 500000 yuan. My family and I felt that the house price was missing, so we didnt bargain. As a result, we smashed our hands. Ms. Liu said that the house is currently being rented, with the rent of 900 yuan per month, after the end of each lease period, at least two months of rent will be empty.
China real estate network Zhengzhou learned that the residential area of the same type of second-hand housing transaction price in 380000-430000 yuan.
At the end of June this year, Lao Yang planned to sell his two 88 square meters houses near the entrance of Erligang subway to replace a house close to his son. He started to offer 1.6 million yuan, and no one asked about it. In mid August, the price was changed to 1.45 million yuan, with a price cut of 150000 yuan, nobody asked. In mid September, he again reduced the price to 1.35 million yuan, and finally had two times to show him, but his intention was not strong. The price was reduced by 250000 yuan in three months, but it has not been sold yet.
Its too common now. Chain home store staff a Hua told China real estate network Zhengzhou.
Ah Hua has been engaged in second-hand housing business for five years. Since the summer of 2018, the market has been going downhill, especially this year, he said. Now in the two neighborhoods around our store, the transaction price of each set of houses sold in the second half of this year is at least 100000 yuan lower than the starting price put forward by the seller, and the highest one has dropped by 220000 yuan.
Second hand housing prices have become a foregone conclusion
Colleagues have gone out to expand, now mainly do new housing business, if you have a second-hand house on the Internet, I can take you to see it. For visiting customers, a staff member of a second-hand house store on Zhengbian road said, its really difficult to sell second-hand houses now. The main problem is that both the buyer and the seller are waiting and waiting. As long as the seller can make concessions, there are also buyers.
According to his introduction, their store sales crown only after October, three sets of transactions. After the price concession, the Buyer immediately decided to sign the contract.
The manager of a 21st century real estate store near nongnongnong south road also said, the transaction price of the second-hand house in the neighborhood of the store was about 21000 yuan / square meter in September last year, and the average listing price this year is 19500 yuan / square meter, and the transaction price is still lower.
Transaction price is low, cycle is long, the current situation of the second-hand housing market can also be seen from the data.
According to the statistics of Zhuge house search data, in September 2020, the average price of second-hand housing in Zhengzhou is 14532 yuan / m2, and the house price has dropped by 343 yuan per square meter compared with last year, which has been falling for 24 months.
Compared with last months house prices, Huiji district had the largest decline, with a month on month decrease of 0.16%; the economic development zone and Jinshui District ranked second and third, with a month on month decrease of 0.12% and 0.1%; the second-hand house prices of High-tech Zone, Zhengdong New Area and Zhongyuan District slightly increased compared with the previous period.
Among them, Jinshui District is still the largest supplier of second-hand housing, with 27308 sets of second-hand housing listed at the top of each urban area; followed by Zhongyuan District and Erqi District, with 12549 sets of second-hand housing and 12467 sets of second-hand housing.
On the other hand, Zhengzhou second-hand housing market presents an obvious volume rise and fall.
In terms of price, the second-hand housing price reduction space has been compressed to the lowest in three years.
The person in charge of a second-hand housing agency in Zhengdong New District said: the second-hand housing market is the barometer of the trend of the property market. When house prices soar, buyers panic, and second-hand housing transactions are fast; at present, the new housing market is reducing prices and promoting sales. When choosing housing resources, buyers will make rational comparison, which leads to the phenomenon of second-hand housing price reduction and slow transaction. Although the price is falling, the transaction price is basically within a reasonable range, and there is no over exaggerated jump price.
A real estate industry analyst from a Research Institute of securities companies believes that there are three reasons for the cooling of the second-hand housing market: first, the influence of the overall market orientation leads to the aggravation of the wait-and-see mood; second, the tax policy, especially the difference tax for less than five years, has increased the cost of purchasing second-hand housing; and the third is the reason why many families no longer have the purchase qualification. From the current situation that users choose the house type and price segment, the practical value of the house itself is more and more valued, and the housing demand gradually returns to the residential property, which is conducive to promoting the real estate market to become more rational. Song Xiangqing, vice president of the China Business Economics Association, believes that the cooling of the second-hand housing market in Zhengzhou is not abrupt under the background that the purchase restriction policy has not been relaxed and the whole real estate market is getting colder. In his opinion, Zhengzhou, as the leading city of the Central Plains urban agglomeration and the provincial capital city, has always had strong demand. The house price will maintain a healthy and stable situation, and the second-hand housing will not fluctuate too much. For buyers, because of the mature supporting facilities and obvious location advantages, the second-hand housing community of brand real estate enterprises is also a good choice. Extended reading Tesla has just cut prices and is doing something? The announcement of the new policy angered Chinas export control law. US media: providing guidelines for Chinas counterattack, the worst insider trading in history! He was fined by China Securities Regulatory Commission after a huge loss of more than 100 million yuan_ NB12679
A real estate industry analyst from a Research Institute of securities companies believes that there are three reasons for the cooling of the second-hand housing market: first, the influence of the overall market orientation leads to the aggravation of the wait-and-see mood; second, the tax policy, especially the difference tax for less than five years, has increased the cost of purchasing second-hand housing; and the third is the reason why many families no longer have the purchase qualification.
From the current situation that users choose the house type and price segment, the practical value of the house itself is more and more valued, and the housing demand gradually returns to the residential property, which is conducive to promoting the real estate market to become more rational. Song Xiangqing, vice president of the China Business Economics Association, believes that the cooling of the second-hand housing market in Zhengzhou is not abrupt under the background that the purchase restriction policy has not been relaxed and the whole real estate market is getting colder.
In his opinion, Zhengzhou, as the leading city of the Central Plains urban agglomeration and the provincial capital city, has always had strong demand. The house price will maintain a healthy and stable situation, and the second-hand housing will not fluctuate too much. For buyers, because of the mature supporting facilities and obvious location advantages, the second-hand housing community of brand real estate enterprises is also a good choice.