The two films are catching up with each other at the box office, breaking through the 1 billion yuan behind the good fortune of these companies

category:Finance
 The two films are catching up with each other at the box office, breaking through the 1 billion yuan behind the good fortune of these companies


On the morning of October 4, the official microblog of Mulan: born in the sky announced that it would withdraw its files from 0:00 on October 6, and the new release schedule was to be determined.

Hometown against Jiang Ziya

National Day films include winning the championship, vanguard, me and my hometown, Jiang Ziya, Mulan: born in the sky and home at one oclock. Among them, win the championship was promoted from September 30 to September 25, Mulan: born in the sky and home at one oclock were postponed from October 1 to October 3 and October 4 respectively.

After the National Day archives were launched, a two strong PK pattern was formed. Relying on the excellent pre-sale box office results, the first day box office of Jiang Ziya reached 362 million yuan, while the publicity volume of my hometown and I was weaker than that of Jiang Ziya, and the box office of the film reached 274 million yuan on the first day. On the second day, Jiang Ziya continued to lead me and my hometown by more than 100 million yuan at the box office. The change of box office also affected the film arrangement of cinemas. In terms of film arrangement, Jiang Ziya increased from 36.4% on its first day of release to 41.1%, while my hometown and I fell from 33.6% to 32% in the same period.

But on the third day of its release, my hometown and I surpassed Jiang Ziya in a single day, leaving a gap of only 60 million yuan between the two. On the fourth day, at about 17:00 p.m. on the fourth day, my hometown and I surpassed Jiang Ziya. At the same time, my hometown and I is 30.5% ahead of Jiang Ziya with 33.6% film layout. In addition, it also leads the competitors in terms of person times, attendance rate and other indicators.

Photo source: Jiang Ziya Poster

The counter attack of my hometown and I relies on word-of-mouth fermentation. Since its release, it has scored 9.3, 9.3 and 7.4 in the ticket shopping, cats eye and Douban movies, respectively. However, the score of Jiang Ziya was slightly different. On October 1, the score of cats eye platform was 8.7, which dropped to 8.4 on October 4, and the score of ticket shopping increased from 7.5 to 7.6 in the same period. It is estimated that the box office of Jiang Ziya is about 1.6 billion yuan.

As the second part of Chinese mythology series of light bar house film industry after the birth of Nezhas demon boy, Jiang Ziya has attracted much attention since its preparation, and the box office has exceeded 1 billion today.

However, another domestic animated film Mulan: born in the sky, which was released at the same time, was officially released on October 3. As of the time of publication, the box office of the film was only 7 million yuan, and the Douban score was 3.4 points.

When it comes to Mulan related movies, its easy to associate it with the Disney version of Mulan, which has also been released in China. However, Mulan: born in the sky was produced entirely by the Chinese team. Liao Guanghua, director of the film, recently voiced on the social platform that the production team has always determined to restore the essence of Chinese Mulan in the form of animation, and said that Mulan is always the Mulan of Chinese people.

However, on the morning of October 4, Mulan: born in the sky official micro blog issued a statement saying that it would be withdrawn from 0:00 on October 6, and the new release schedule was yet to be determined.

However, it is not clear why the other two films have no strong box office performance.

Mulan: born in the sky producers include Guangzhou Jinchuan culture, Chinese films, etc. According to a publicity release, the film was produced by Guangzhou Jinchuan culture for five years.

On Douban, more than 1000 people rated the film, but the comments were negative. Modeling, plot, lines, all are very casual Too many times have the female owner bang and hum too many times. The animation is rigid and the story is empty Industry insiders said that although domestic animated films have been popular in recent years, good stories are still the key. Creators should not rush in and follow the trend rashly.

It is reported that the film is the first time in the world to tell the story of Mulan in the form of 3D animation. The story is based on the original but reasonably adapted. In an interview, Liao Guanghua revealed that in order to show Mulans fluent martial arts part, the crew specially hired a martial arts instructor to train the animation team. Now, he and the animators can play one or two sets of martial arts moves with model.

China is about to become the worlds largest ticket warehouse

This year, after losing the two gold markets of Spring Festival and summer vacation, the importance of this national day archive can be seen for the film companies that have been rubbing their hands for a long time.

From the box office performance over the years, the proportion of National Day archives in the annual box office revenue has increased year by year. From the same period last year, six films released in the National Day archives in 2019 achieved box office receipts of 4.2 billion yuan from October 1 to October 7, accounting for 7.1% of the total box office of the whole year. The box office of the first day of this years National Day holiday has recovered to 89%, nearly 90%, compared with 815 million yuan on the first day of the National Day holiday in 2019.

On October 3, according to the real-time data of Lighthouse professional edition, since this year, the cumulative box office of national films has exceeded 10 billion yuan, with 271 million viewers and 26.48 million scenes.

In view of the influence factor of seat rate adjusted to no more than 75% proposed by relevant departments, Wanlian Securities Research Institute believes that the adverse impact of the attendance ratio on hot schedule can be basically ignored. Taking my motherland and I as an example, the attendance rate of the first day (September 30) and the Golden Show (18:00-20:59) on the first day (September 30) and the Golden Show (18:00-20:59) on the 11th day were 84.5% and 80.6% respectively, while the attendance rate of the later date and all other periods were less than 75%. Industry insiders pointed out that at present, the annual box office of the mainland only lags behind the worlds largest ticket warehouse, and North America is less than 4 billion yuan. It is expected to catch up with and surpass this month as soon as possible and become the worlds largest film market this year. According to the Shanghai Securities News, a securities analyst said that compared with the box office exceeding expectations of the first new film eight hundred released after the resumption of cinema work this year, it is not surprising that this years National Day archives have repeatedly set new record prices in the year, driven by such blockbusters as my hometown and Jiang Ziya, which is more significant than boosting the confidence of the film industry. Source: Yang Qian, editor in charge of daily economic news_ NF4425

In view of the influence factor of seat rate adjusted to no more than 75% proposed by relevant departments, Wanlian Securities Research Institute believes that the adverse impact of the attendance ratio on hot schedule can be basically ignored. Taking my motherland and I as an example, the attendance rate of the first day (September 30) and the Golden Show (18:00-20:59) on the first day (September 30) and the Golden Show (18:00-20:59) on the 11th day were 84.5% and 80.6% respectively, while the attendance rate of the later date and all other periods were less than 75%.

Industry insiders pointed out that at present, the annual box office of the mainland only lags behind the worlds largest ticket warehouse, and North America is less than 4 billion yuan. It is expected to catch up with and surpass this month as soon as possible and become the worlds largest film market this year.

According to the Shanghai Securities News, a securities analyst said that compared with the box office exceeding expectations of the first new film eight hundred released after the resumption of cinema work this year, it is not surprising that this years National Day archives have repeatedly set new record prices in the year, driven by such blockbusters as my hometown and Jiang Ziya, which is more significant than boosting the confidence of the film industry.