Schultz, who has been at Facebook since 2007, was vice president of user growth and analysis, and will replace Lucio, who left two months ago, as chief marketing officer. He announced the change on Facebook on Tuesday.
In Facebook, Schultz said he plans to bring experience in segmentation, positioning and measurement to work to expand Facebooks already widespread influence. Mr. Schultz acknowledged that Facebooks position in the public eye was at stake. Referring to Facebooks failure in platform implementation, Schultz mentioned that he had spent a lot of time in the companys security work over the past four years, including Facebooks community standards implementation report, which aims to make the outside world aware of Facebooks efforts to eliminate hate speech, harassment and its impact on the platform His efforts to break the rules.
I firmly believe that Facebook is a good enough product, Schultz wrote in a Facebook post. During the outbreak, billions of people connected with their families and friends through the Internet to maintain the shooting distance and slow down the spread of the virus. At the same time, any new technology needs strict supervision, and we can and should do better.