The box office of National Day box office breaks 2.5 billion in 4 days! Combing the capital behind the most champion of Hometown

category:Finance
 The box office of National Day box office breaks 2.5 billion in 4 days! Combing the capital behind the most champion of Hometown


According to the data of cats eye professional edition, as of 23:00 on October 4, the total box office of National Day archives in 2020 has exceeded 2.5 billion yuan, and the total box office of a single day on October 1 has exceeded 700 million yuan.

Compared with last year, there is still a slight gap in the first day performance of this years National Day archives (815 million yuan in the same period of last year). However, this is based on the fact that the attendance rate should not exceed 75%, and the film market is on the way to full recovery.

Dongfang securities predicted that the box office of the National Day box office this year should be between 4.06 billion yuan and 5.11 billion yuan, recovering from 92.3% to 116.1% last year. China Merchants Securities believes that this years National Day box office is expected to reach about 4 billion, but the year-on-year growth rate may drop compared with last year.

However, with the popularity of Jiang Ziya, its reputation began to differentiate. In contrast, my hometown and I continues the collective creation mode of last years I and my motherland, with rich stories, leaving ample room for discussion and box office.

On the fourth day of its release, my hometown and I grossed more than 1 billion yuan, surpassing Jiang Ziyas position as the top one in the box office.

According to the data of cats eye professional edition, as of 23:00 on October 4, the cumulative box office of the National Day films I and my hometown and Jiang Ziya have both exceeded 1 billion, ranking among the top three in the total tickets of this years new films together with 800.

Judging from the popularity and pre-sale box office situation, champion and pioneer are in the second tier. Among them, the box office of champion with 10 days of release is 481 million yuan at present, and that of vanguard with five days is 177 million yuan at present.

On October 4, Mulan: born in the sky announced that the film would be released from the archives at 0:00 on October 6.

Capital competition

Behind these films, there are many film and television companies competing for capital. Many listed companies, such as China film, Tencent, happy blue ocean, Huanxi media, Ali, Beijing culture, Shanghai film and light media, are all involved.

Jiang Ziya is produced by light film, color bar house and Zhongchuan Hetao. It has been five years since its preparation in 2015. My hometown and I is the sister piece of I and my motherland, the highest box office film on the national day of last year, with a strong lineup. The producers include Beijing culture, Ali film, China film, Shanghai film and other listed companies. In addition, Ali film also participated in the production of winning the championship and home at one point, while Tencent pictures Co., Ltd. produced pioneer and horizontal Diandian film and television participated in the production of home at one point and Mulan: born in the sky. Wind lists six domestic films with fierce capital competition (click to see a larger picture).

Can the film and television sector usher in the spring?

Affected by the bright performance of pre-sale box office, on September 30, while the overall market performance was declining, the film and television sector suddenly rose. For example, light media rose 6.59%, Beijing Culture rose 4.11%, Wanda film rose 4.03%, Chinese film and Huayi Brothers rose 1.66% and 1.64%, respectively.

However, since this year, the film and television sector has fallen by 9.14%, which is obviously weak compared with the trend of CSI 300 index.

On September 15, the China film distribution and projection Association issued the third edition of the guidelines for the prevention and control of epidemic situation for film projection venues to be reopened. It is clear that, in principle, the attendance rate of each show shall not exceed 75%, and it is required to reasonably arrange the number of shows, reduce the number of screenings, and extend the break time between venues. The guidelines will be implemented on September 25.

For this influencing factor, Wanlian Securities Research Institute believes that the negative impact of the attendance ratio on the hot schedule can be basically ignored. Taking my motherland and I as an example, the attendance rate of the first day (September 30) and the Golden Show (18:00-20:59) on the first day (September 30) and the Golden Show (18:00-20:59) on the 11th day were 84.5% and 80.6% respectively, while the attendance rate of the later date and all other periods were less than 75%.

Huatai Securities believes that, at present, the film and television theater industry is in good progress, and the audiences enthusiasm for watching movies has recovered rapidly. With the arrival of the national day and Mid Autumn Festival Golden Holiday, many blockbusters are shown in a centralized way, which is expected to accelerate the recovery of the industry. The film and television industry has experienced a long period of adjustment, from the basic point of view, there are signs of bottoming up. The film and television team of Kaiyuan Securities pointed out that it was still optimistic about the box office of the National Day archives, that is, driven by the new films in the head, the performance of theaters and theaters advertising companies continued to reverse from Q2, Q3 to Q4, and the film board entered the third stage of bottom repair, and the excess earnings of cinema plate and cinema advertising companies were higher or higher. Yao Lei of Bohai Securities suggests that we should pay attention to the film fields with good 11th schedule and the strong box office lineup in the 11th schedule, and continue to pay attention to the leading film companies and related production and distribution companies; in addition, we suggest that we should pay attention to the leading companies in the advertising industry with the recovery of the prosperity in the second half of the year, and focus on the high-quality leading companies with low performance. Extended reading fell by 7%! SMIC is subject to us export control and many measures to deal with potential impact depend on gambling? Japanese electronics giant acquired avaloq, a software developer of Swiss bank, for us $2.2 billion. Source: Wind Information Editor: Yang Qian_ NF4425

Huatai Securities believes that, at present, the film and television theater industry is in good progress, and the audiences enthusiasm for watching movies has recovered rapidly. With the arrival of the national day and Mid Autumn Festival Golden Holiday, many blockbusters are shown in a centralized way, which is expected to accelerate the recovery of the industry. The film and television industry has experienced a long period of adjustment, from the basic point of view, there are signs of bottoming up.

Yao Lei of Bohai Securities suggests that we should pay attention to the film fields with good 11th schedule and the strong box office lineup in the 11th schedule, and continue to pay attention to the leading film companies and related production and distribution companies; in addition, we suggest that we should pay attention to the leading companies in the advertising industry with the recovery of the prosperity in the second half of the year, and focus on the high-quality leading companies with low performance.