Where to play on the 11th? Some homestead men and women may really stay at home and play games. In 2020, the outbreak of house culture makes games become necessities for players.
Behind this is the soft money made by game manufacturers. Tencents Q2 financial report showed that its online game business revenue was 38.288 billion yuan, up 40% year-on-year; Neteases Q2 financial report showed that its online game service revenue was 13.8 billion yuan, an increase of 20.9% year-on-year. In addition to the two giants of Tencent Netease, game manufacturers including Sanqi mutual entertainment and perfect world also experienced revenue explosion in the first half of 2020.
Not only the game manufacturers, including Sony, Nintendo and other console game manufacturers also made profits. Nintendo relied on the big ring of fitness ring and the Animal Crossing club to drive the sales of the main engine to break out, and SONYs PS4 host was once robbed by the game player.
The domestic game market is becoming more and more popular, which is bound to make game manufacturers and game console manufacturers pay more attention to it. Ma Jing, an observer of the game industry, said, although mobile games now occupy the absolute mainstream, it is likely that mobile games, end games and host game segments will seize players in the future.
Royal three game console market competition
Under the influence of house culture, more and more players gradually return to the game console market.
The epidemic has caused serious damage to traditional industries such as offline entertainment, tourism, catering, etc., while the game industry has become a few affected areas, and game console has also re attracted the market boom by this trend.
The reporter learned that although mobile games occupy the vast majority of the game market, more and more players who pursue the essence of the game begin to tire of the quality of hand games and gradually return to the field of host games. Relative to the uneven quality of mobile games, constantly demanding krypton gold and other defects, console games are more attractive to players in terms of picture quality and playability. Lao an, a game player for many years, said.
Sales rebound, so that traditional game console manufacturers to see a larger market. In September 2020, Microsoft announced the price of its Xbox series X, which will be officially launched in November 2020. Sony, an old rival, soon announced at its press conference that Playstation 5 would be available worldwide in November 2020.
The two most mainstream game consoles are online at the same time. In addition to the gratitude and resentment accumulated over the years, there is also a trend of valuing the return of gamers to the console game market, hoping to seize the opportunity. Game industry observer Ma Jing told reporters.
According to overseas media reports, within 24 hours after Sony opened the pre-sale and after-sales service of ps5, the inventory of multiple platforms including Wal Mart and bestbuy was sold out. Microsoft Xbox series X started pre-sale through multiple channels in North America, Japan and other places, and its inventory was also sold out in a few hours.
Glory of the king still attracts the most money, and sports and fitness become an upsurge
We dont plan to go out on national day. We can have fun with our friends for a few days. Mobile game player Lin bin (alias) plans to stay at home for the golden week.
According to the statistics of Qimai, in the first half of 2020, in the IOS list of game apps gold absorption ability, the top three are still glory of the king, peace elite and Three Kingdoms u00b7 strategy edition. In the top 10 list, only sword and expedition, a new game, has entered the top ten, and the head game product has been slow to change from new to old. In the top 100 list, only 9 new games were launched in the first half of this year.
This year, people can not ignore is that the host game has gained unprecedented popularity in recent years. If you havent heard of motion and fitness ring, youre really out.
According to the reporter, Switch games, such as the big ring of fitness ring and Animal Friends Club, are popular with game player since the beginning of the year.
Bonus concentrated in the head of the game manufacturers, a few happy, a few worries
The influence of house culture will make the polarization of Chinese game market more obvious in 2020.
In 2020, the game market is really a few happy and a few worried. On September 25, Wang Ke (not his real name), a game player, said, big factories make more profits, and small R & D teams are disbanded faster because of the lack of edition number and capital.
According to the report on Chinas game industry published by the game publishing Working Committee of China audio visual and Digital Publishing Association from January to June 2020, the actual sales revenue of Chinas game market will reach 139.493 billion yuan in the first half of 2020, with a year-on-year increase of 22.34%. Among them, mobile game revenue will reach 104.673 billion yuan, accounting for 75.04% of the game market revenue.
But the situation in which the strong are always strong has not changed. Tencents Q2 financial report showed that its online game business revenue was 38.288 billion yuan, up 40% year-on-year; Neteases Q2 financial report showed that its online game service revenue was 13.8 billion yuan, an increase of 20.9% year-on-year.
According to statistics, Tencent, Netease, Sanqi entertainment, century Huatong and perfect world, which are the top five in revenue in the first half of the year, account for 84% of the market share. This means that the game market dividend is basically divided by the top five giants. Industry observer Ma Jing told reporters, the waist and tail of the game enterprises are facing a very harsh situation.
According to the data of game industry media, game enterprises with revenue less than 1 billion have more and more year-on-year decline in both revenue and net profit. Among the 59 listed companies, 30 companies revenue is less than 500 million yuan, and 6 companies revenue is less than 100 million yuan.
A number of game practitioners have told the Beijing news that the reason for the decline in revenue comes from the issue of page number. Under the background of total amount control, many kinds of products can not be pushed forward as scheduled, and finally we have to make a new development plan.
What worries Wang Ke and other small and medium-sized game practitioners is that large companies can maintain stable flow only by relying on old games; however, the long review of the version number makes the small and medium-sized R & D teams face the situation that their products are not profitable, and may even be called to stop selling at any time.
On August 1, 2020, nearly 30000 apps were removed from the shelves of Apple store in China, including 26608 game products. The reason why these game apps were taken off the shelves was that there was no version number.
The uncertainty of the market has always been a cloud over the heads of small and medium-sized manufacturers. Wang Ke said that he once joined a peer wechat group, which was mostly small and medium-sized game developers. Nowadays, there are fewer and fewer people in the group. It is only after inquiry that many people choose to leave because they are unable to make profits.
In fact, the game industry has been heating up at an increasing rate every year, attracting more and more large factories to enter. In the first half of 2020, Alibabas Lingxi mutual entertainment game Three Kingdoms u00b7 strategic edition has been in the top three of IOS rankings. In March 2020, the mobile game hot blood street basketball released by byte beats day and night light year went online, once standing second in the Appstore free list.
The entry of new giants is bound to make the game market stronger and stronger. But the market dividend will always be close to big factories. Ma Jing believes, for small and medium-sized game developers, the future path is either to join the big factory or to leave.
New Beijing News reporter Qin Che Editor Li Weijia proofread Yang Xuli
Source: Zhang Zutao, editor in charge of Beijing News_ NT5054