Sixteen years ago, Jian Jun was still working in abatecedora Textils S.A., Panama, and had no contact with the medical and aesthetic industry, let alone hyaluronic acid. By chance, Jian Jun observed hyaluronic acid injection for the first time. European and American people have exaggerated expressions and deep wrinkles. At that time, I saw a woman in her 70s with more wrinkles on her face. After her injection of hyaluronic acid, her wrinkles were significantly reduced
Although Jian Jun has 13 years of overseas work experience, it is not easy for Jian Jun to enter the medical and aesthetic industry. The supervision of the State Food and drug administration is the first barrier for Jian Jun to enter the medical and aesthetic industry. Although aimex is mainly engaged in the production, development and sales of hyaluronic acid, a biomedical soft tissue repair material, this product belongs to three categories of implantable medical devices and is facing extremely strict supervision.
Based on these two ideas, IMAX, the first product independently developed by aimec, obtained the medical device registration certificate in 2009 and was the first domestic enterprise to obtain the relevant product medical device registration certificate. At the same time, AMEC has also broken the situation that foreign brands monopolize the Chinese market.
High profit business of hyaluronic acid
32 yuan cost price, to the beauty hospital 10800 yuan!
According to the prospectus, the market share of himex hyaluronic acid was 8.6% in 2018, ranking first among local brands. Among them, in 2019 alone, the revenue was 558 million yuan, with a year-on-year increase of 73.74%, and the net profit attributable to the parent company was 306 million yuan, with a year-on-year increase of 148.68%.
However, 80% of its revenue comes from two products. Aimikes core products mainly include Yimei, bonida, avelli, Haiti, Yimei one plus one, aimeifei, etc. 2.75 billion yuan in 2019, respectively.
Even more surprising is yet to come. According to the prospectus, the overall cost of aimexs main products is: Hi Ti 25 yuan / piece, aifuli 31 yuan / piece, bonida 32.34 yuan / piece.
Taking bonida as an example, 32.34 yuan includes three parts of costs: manufacturing costs, workers wages and direct materials. However, its factory price in 2019 is as high as 2547 yuan, which is 80 times of the cost price.
According to aimeko, its customers are hospitals, outpatient departments and clinics with medical institution practice license and dealers with relevant categories of medical device business license. The sales mode of its products is mainly direct selling, supplemented by distribution.
For this reason, aimex has adopted the sales mode of direct selling as the main part and distribution as the supplement. According to the prospectus, AMEX has established cooperative relations with more than 2000 customers, and its products cover high-quality customer groups such as large-scale chain non-public medical institutions and Grade-A hospitals. This is an invisible hyaluronic acid overlord.
The birth of three listed companies has made Shandong the richest woman
With the successful IPO of aimec, AMEC, the three giants in domestic hyaluronic acid industry, has gathered in the capital market with Huaxi biological and haohaishengke.
Due to the increasing recognition of hyaluronic acid by consumers, a number of successful entrepreneurs have been born in the hyaluronic acid industry. In addition to Jian Jun, who loves Meike, there is also Zhao Yan, chairman of Huaxi biology, the queen of hyaluronic acid.
Before 2000, Zhao Yan was still killing all sides in the field of real estate and investment. Later, she studied EMBA in Peking University, and got to know Guo Xueping, who was in furida biochemistry. In the process of talking with Guo Xueping, Zhao Yan was moved by Guo Xuepings words: a hyaluronic acid molecule (namely hyaluronic acid) can lock in 1000 water molecules. This makes Zhao Yan, who studied biology, see business opportunities.
So when she learned that an investor was going to buy Guo Xuepings furida bio chemical at a price of 20% off her net assets, she immediately took 50% of the companys equity at a price of 1.5 times of her net assets. After entering the main company, she renamed furida bio chemical Co., Ltd. (the predecessor of Huaxi Biological Technology Co., Ltd.).
In November 2019, Huaxi biology, which is already the worlds largest producer of hyaluronic acid raw materials, was officially listed on the science and technology innovation board. According to the prospectus, Zhao Yan holds 65.8632% of the total share capital of the company before the issuance through huaxixinyu. According to the latest market value of Huaxi biology on September 30, 2020 of 64.219 billion yuan, her fortune has reached 26.8 billion yuan, becoming the richest woman in Shandong Province.
Now, Huaxi biological and aimike have been listed, and hyaluronic acid, a secret and broad market, has become more and more well known.
It can be predicted that the myth of making hyaluronic acid rich is still expected to continue.