Seven listed companies laugh! Hometown is expected to win the National Day Film war

category:Finance
 Seven listed companies laugh! Hometown is expected to win the National Day Film war


Screenshot of Lighthouse professional

The two national day films play an important role in the recovery of the domestic film market. As of October 3, the cumulative box office of films in China exceeded 10 billion yuan this year, of which eight hundred, Jiang Ziya and my hometown ranked the top three at the box office of new films released annually.

Industry insiders pointed out that at present, the annual box office of the mainland only lags behind the worlds largest ticket warehouse, and North America is less than 4 billion yuan. It is expected to catch up with and surpass this month as soon as possible and become the worlds largest film market this year.

National Day films include winning the championship, vanguard, me and my hometown, Jiang Ziya, Mulan: born in the sky and home at one oclock. Among them, win the championship was promoted from September 30 to September 25, Mulan: born in the sky and home at one oclock were postponed from October 1 to October 3 and October 4 respectively.

After the National Day archives were launched, a two strong PK pattern was formed. Relying on the excellent pre-sale box office results, the first day box office of Jiang Ziya reached 362 million yuan, while the publicity volume of my hometown and I was weaker than that of Jiang Ziya, and the box office of the film reached 274 million yuan on the first day. On the second day, Jiang Ziya continued to lead me and my hometown by more than 100 million yuan at the box office. The change of box office also affected the film arrangement of cinemas. In terms of film arrangement, Jiang Ziya increased from 36.4% on its first day of release to 41.1%, while my hometown and I fell from 33.6% to 32% in the same period.

But on the third day of its release, my hometown and I surpassed Jiang Ziya in a single day, leaving a gap of only 60 million yuan between the two. On the fourth day of its release, up to the press release, the total box office of my hometown and I approached Jiang Ziya. My hometown and I is ahead of Jiang Ziya by 33.3% of the total number of films arranged, accounting for 30.1% of that of Jiang Ziya. In addition, it also leads the competitors in terms of person times, attendance rate and other indicators. It is widely expected that my hometown and I will be the box office winner of this years national day.

The counter attack of my hometown and I relies on word-of-mouth fermentation. Although the level of pre-sale and publicity is weaker than that of Jiang Ziya, since its release, my hometown and I have a good reputation, with scores of 9.3, 9.3 and 7.4 respectively in ticket shopping, cats eye and Douban movies. However, the score of Jiang Ziya was slightly different. On October 1, the score of cats eye platform was 8.7, and on October 4, it dropped to 8.4. In the same period, the score of Lighthouse Professional Edition increased from 7.5 to 7.6.

Industry insiders pointed out that the score gap between cats eye and taopiao platform is generally plus or minus 0.2, more than 1 point is rare.

Public information shows that the main controller of Jiang Ziya is light media, and cats eye is the joint producer of the film. In response to rumors that cats eye ratings are biased, cats eye entertainment responded, its normal that the ratings are different, the platform sample size is different, and the scores are different. People close to cats eye entertainment told China Securities News that the rating of cats eye professional edition is the companys red line, which is completely isolated from the business. On the contrary, business strategy should be based on data. If the data can be adjusted, business strategy can not be done well.

Screenshot of cats eye

Screenshot of Lighthouse professional

The lighthouse institute points out that in terms of publicity, my hometown and I has launched different trailers for its multiple film units, which also gives it enough ammunition in publicity. According to the lighthouse data, in terms of the broadcast volume, completion rate and conversion rate of the trailer, UFO falls from the sky, magic pen Ma Liang, Beijing good man, the last lesson and the road back to home in my hometown and I occupy the top three places in the list.

As for the popularity of my hometown and I, some critics pointed out that the attraction of the comedy Tian Tuan represented by Shen Teng and the addition of the atmosphere of the National Day holiday festival are the important cornerstone of the counter attack.

As the sister piece of last years National Day box office champion I and my motherland, I and my hometown continues the collective creation mode. The film tells the story of hometown in five regions of China. According to the lighthouse professional edition, the box office expected range given by the four media organizations is between 2.1 billion yuan and 2.5 billion yuan. The professional version of cats eye is expected to reach 3.102 billion yuan. Many listed companies are expected to benefit from my hometown and me. According to the data, the producers of the film include Beijing culture and Chinese film, and the co producers include Ali film, cats eye entertainment, Wanda film, wentou holdings and Shanghai film.

Jiang Ziya box office expectations declined. According to cats eye professional edition, the box office expected for Jiang Ziya was 1.716 billion yuan on October 1, and dropped to 1.657 billion yuan on October 4.

The film Mulan: born in the sky was announced on October 4 that it would be released from the screen at 0:00 on October 6. The box office of the film was less than 10 million yuan in two days, and the reason for its withdrawal was unknown.

Official micro screenshot of Mulan: born in the sky

It is worth noting that the siphon effect of the top two national day films this year is obvious, and the box office performance of many other films is poor. It is not difficult to understand that some films choose to withdraw their archives.

Screenshot of Lighthouse professional

To become the largest ticket warehouse in the world

National Day archives are undoubtedly a catalyst for the domestic film market.

Screenshot of Lighthouse professional

On October 3, according to the real-time data of Lighthouse professional edition, since this year, the cumulative box office of national films has exceeded 10 billion yuan, with 271 million viewers and 26.48 million scenes. Eight hundred, Jiang Ziya and my hometown and I ranked the top three in box office of new films released annually.

Under the restriction of 75% attendance, the daily box office of the mainland market still exceeded 740 million yuan. On the third day of the long holiday, the box office stood at 600 million. The total box office in the first three days of the holiday has exceeded 2 billion yuan, about 270 million yuan lower than the same period last year, and still far higher than that in other years. Yang Xiaotong, media analyst of galaxy securities, told China Securities News that the current attendance rate can basically meet the demand for film viewing, and the effect of attendance restriction on the overall performance of the box office has been small. It can be considered that the film market has basically returned to normal. Industry insiders pointed out that at present, the annual box office of the mainland only lags behind the worlds largest ticket warehouse, and North America is less than 4 billion yuan. It is expected to catch up with and surpass this month as soon as possible and become the worlds largest film market this year. Zhang Jun (pseudonym), a media researcher at a fund company in East China, said that during the national day, the choice of offline entertainment was relatively narrow, and watching movies or becoming an important entertainment mode would increase the number of people watching films. At the same time, from September 25, the upper limit of theater attendance has been raised to 75%, which is expected to bring further increase. Source: Yang Qian, editor in charge of China Securities Journal_ NF4425

Under the restriction of 75% attendance, the daily box office of the mainland market still exceeded 740 million yuan. On the third day of the long holiday, the box office stood at 600 million. The total box office in the first three days of the holiday has exceeded 2 billion yuan, about 270 million yuan lower than the same period last year, and still far higher than that in other years. Yang Xiaotong, media analyst of galaxy securities, told China Securities News that the current attendance rate can basically meet the demand for film viewing, and the effect of attendance restriction on the overall performance of the box office has been small. It can be considered that the film market has basically returned to normal.

Industry insiders pointed out that at present, the annual box office of the mainland only lags behind the worlds largest ticket warehouse, and North America is less than 4 billion yuan. It is expected to catch up with and surpass this month as soon as possible and become the worlds largest film market this year.

Zhang Jun (pseudonym), a media researcher at a fund company in East China, said that during the national day, the choice of offline entertainment was relatively narrow, and watching movies or becoming an important entertainment mode would increase the number of people watching films. At the same time, from September 25, the upper limit of theater attendance has been raised to 75%, which is expected to bring further increase.