Why should Tesla adjust its price for the 6th time in a year with a drop of more than 100000 old car owners

category:Finance
 Why should Tesla adjust its price for the 6th time in a year with a drop of more than 100000 old car owners


Tesla Model3 image source: unsplash

This is equivalent to my car driving three months on the official reduced 30000, although they say early buy early enjoy, but the heart is still very tangled. On October 1, Miss Chen, the owner of Guangzhou made Tesla Model 3 standard range upgrade, told time finance that in order to seek self comfort, she could only compare the owners who lost more money or those who picked up their cars later

On the same day, Tesla launched a new policy to appease old car owners, especially those who have purchased their cars for less than seven days. Tesla said it would provide three-year free super charging rights for eligible owners.

In addition, on October 2, Tesla played a emotional card and relayed his message in the circle of friends from the management to the next front-line sales: the pioneers of this world must experience the common peoples incomprehension in order to change the world. Every dear Tesla owner, of course istillloveu.

Should Tesla be understood? No doubt, this question will get different answers from different angles, but the objective fact is that not a few consumers are hurt.

New model 3 photo source: provided by the interviewee

1. The price has been adjusted six times in less than a year, and the starting price has dropped by more than 100000 yuan

Only four months later, the price threshold of Teslas domestic model 3 has been greatly lowered again. According to statistics, this is the sixth price adjustment of the car in this year.

It is reported that the price adjustment is mainly due to the replacement of lithium iron phosphate battery supplied by Ningde times. Since then, only the performance version of the domestic model 3 will be equipped with ternary lithium batteries.

In fact, Tesla will launch lithium iron phosphate battery model to lower the product threshold, which has been disclosed for a long time. According to the product plan revealed by Tesla CEO Elon Musk at the battery day press conference on September 23, Beijing time, LiFePO4 batteries will be installed on Teslas entry-level models in the future, while lithium ternary batteries will continue to be used in products with higher positioning.

Lithium iron phosphate version Tesla Model 3 price image source: Official Website screenshot

The performance gap between lithium iron phosphate battery and lithium-ion ternary battery will be enlarged in the high-intensity use scenarios where continuous high-power charging and discharging are required, such as fierce driving, senior new energy vehicle three electric experts told Time Finance on October 1 that even for consumers who only use as daily transportation, the endurance performance of lithium iron phosphate battery will decline when the ambient temperature is low The question is also very important.

Or because the shallow difference between the two types of batteries is not obvious, and even the lithium iron phosphate battery still has some advantages, the new Tesla car has brought more changes to the market, which is to further reduce the threshold of domestic model 3.

The starting price falls below 250000, which means that model 3 not only has a stronger market voice over new energy rivals such as Xiaopeng P7 and BYD hanev, but also further threatens the same level of traditional fuel luxury car markets such as Mercedes Benz C-class, BMW 3-Series and Audi A4L, and even models such as yagerai hybrid and Camry dual engine may also be affected.

2. The next wave of price adjustment may be in the pipeline

We are sorry to wait for the price. According to times Finance on October 1, a number of Tesla Model3 potential friends learned that the starting price of less than 250000 has greatly increased the attractiveness of potential consumers.

However, some people are happy and others are worried. For the old car owners who have already started the domestic model 3 or even the imported model, the further downward exploration of the car price has a direct negative impact on their used car value maintenance performance.

On October 3, in response to the uproar caused by the above price adjustment in the market, Tao Lin, vice president of Teslas foreign affairs, said on the social media platform that most of Teslas colleagues learned about the price adjustment almost at the same time as the consumers, so there would be no intentional concealment and misleading of consumers.

However, under a series of coincidences, the above official explanations failed to effectively eliminate consumer doubts.

Because of this EAP, I cant choose to return the car for 7 days without any reason, and then place a new order for the reduced model. According to the above owners, Tesla said that EAP can not be withdrawn and related functions cannot be transferred to another vehicle through Ota.

Tesla EAP limited time purchase photo source: Official microblog screenshot

In addition, according to the understanding of time finance and economics, this round of price reduction also has a greater uncertainty factor.

As mentioned above, LiFePO4 battery version is easy to affect the endurance performance due to low temperature. In fact, Teslas latest eight way valve heat pump, which has been put into mass production, can greatly alleviate this problem. However, according to a source close to Tesla on October 2, this batch of domestic model 3 new cars are not equipped with eight way valve heat pump. This is the leaders original words. Except for the battery, the standard range car has not changed at all. The price of long-range cars has not changed except for the price reduction. In other words, if the current LiFePO4 model is not equipped with an eight way valve heat pump, the vehicle is likely to be iterated again in a short period of time. In this regard, time finance sent a question to Teslas public relations department on October 2, but no reply has been received up to the time of publication, while the official customer service of Tesla said: there is no relevant information at present. The first digital Euro report issued by the European Central Bank will start the digital currency project as soon as next year. The trump government will start an antitrust lawsuit against Google as soon as next week. Source: time weekly responsibility editor: Yang Qian_ NF4425

As mentioned above, LiFePO4 battery version is easy to affect the endurance performance due to low temperature. In fact, Teslas latest eight way valve heat pump, which has been put into mass production, can greatly alleviate this problem. However, according to a source close to Tesla on October 2, this batch of domestic model 3 new cars are not equipped with eight way valve heat pump.

This is the leaders original words. Except for the battery, the standard range car has not changed at all. The price of long-range cars has not changed except for the price reduction.