Hu Sheguang: national feelings are in the bone

 Hu Sheguang: national feelings are in the bone

Hu Sheguang insists on Integrating Chinese national culture into the design of each series of clothing. It is his goal and vision to carry forward the traditional Chinese culture and make the national culture live: it is not only Chinas unique fabrics, crafts and patterns, but also to spread the beauty and charm of national style to all parts of the world.

On the red carpet of the opening of Cannes Film Festival in 2015, the custom-made dress of northeast big flower jacket designed by Hu Sheguang made Zhang Xinyu get enough attention and caused a huge sensation in the fashion industry.

This time, we talked with designer Hu Sheguang on how to integrate national elements into modern design. As a leader of a fashion womens army, he has many ideas to share about the beauty of grounded women.

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Hu Sheguang: national sentiment is the thing in the bone (source: Netease fashion original)

Netease fashion: how to treat the controversy caused by Zhang Xinyu wearing northeast cotton padded jacket dress and walking the red carpet?

Netease fashion: why do you want to be grounded fashion?

Hu Sheguang: in recent years, my design is relatively grounded, because my design inspiration comes from my (living) environment. What I see, hear, taste, experience and experience every day, so I feel that grounded gas means landing life and inspiring some inspiration in life.

Netease fashion: how to understand national fashion?

Netease fashion: what is the embodiment of national style design in your works?

Hu Sheguang: in fact, in the past ten years since I returned to China, every clothing series has been inspired by the national style to create my own fashion show.

For example, I have two shows this year. One of them is called the Silk Road people, which was shown at the British Museum of natural history. The design inspiration of this show comes from our Mongolian nationality, so we can clearly feel the Mongolian clothing concept in this clothing series.

Netease fashion: how to treat the Chinese style design of many current fashion brands?

Netease fashion: what is the Chinese style in your eyes?

Hu Sheguang: no matter what series I do, you can see that I have feelings of ethnic minorities (Mongolian). I think it should be something in the bone. As a designer, your recognition is the most important thing. Chinese style is something in my bones. In the past two years, I especially like to study our Chinese history and culture. I also often go out to have a look and draw some inspiration.

Hu Sheguang: this element is not necessarily some lines or lines. It may appear in the pattern. You can let the people wearing this dress feel the Chinese style. I think it is the most successful thing.

Netease fashion: as the exclusive designer of the Dutch queen, can you talk about this experience?

Hu Sheguang: the dress I designed for the queen of Holland is the dress for her visit. It has been designed for 13 years. This period of time for me, is a very good learning stage.

Netease fashion: what is the impact of life experience in different countries on your design career?

Hu Sheguang: in Europe, I learned a good version of cutting and design concepts; after returning to China, I learned a good Chinese culture, and every work I have done over the past ten years is the essence of my combination of these two years.

Netease fashion: how to look at the development of Chinas fashion industry in recent years?

Hu Sheguang: I remember ten years ago, when I just returned to China to do the first fashion week, there were only two fashion weeks in China, one was China International Fashion Week, and the other was Shanghai international fashion week. Now, if we look at it ten years later, Chinas first and second tier cities have their own unique international fashion week, which is inseparable from the support and efforts of the state and the government for the fashion sector. Chinese design talents have such a platform to bloom themselves, let the world see my existence and let the world see Chinese design. I think this is particularly important, good and worthy Proud things.

The Silk Road: Nationality

Inspired by the unique culture and history of Mongolian nationality, Hu Sheguang integrates the characteristics of Mongolian costume into the design: gorgeous colors, gorgeous jewelry, unique hat decoration & warm leather, so that more people can understand the diversity of Chinese national culture.


When you really get close to Hu Sheguang, you will find that he has never stopped exploring how to integrate Chinese national culture with the current fashion trend. Every innovation and challenge is his further interpretation and understanding of Chinese culture, and bring this charm to the world. The enthusiasm and passion for Chinese national culture can be as pure and simple as ever for decades. Maybe this is the real light of Hu Sheguang, the designer of Guicai Guofeng.