Where are the mooncakes that cant be sold? Price reduction sale or return to upstream manufacturers

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 Where are the mooncakes that cant be sold? Price reduction sale or return to upstream manufacturers


Where are the mooncakes that cant be sold? (source: video synthesis)

One

Mid autumn sale

On the day of the Mid Autumn Festival, the reporter visited Yonghui, Dashang, Dennis, Wal Mart, Carrefour and other national supermarket chains in Zhengzhou City, Henan Province, and found that moon cakes were being greatly reduced in price promotion. The ultra-low price has also attracted many people to buy.

At 3:00 p.m., the reporter saw in a supermarket chain that the mooncake counter had quickly put other commodities on display. The unsold mooncakes began to be sold to internal employees at less than 30% discount.

Hou Weitian, head of the food department of Zhongyuan store in Zhengzhou, Henan Province, said the supermarket would sell all its own goods on the last day.

Yang Jianhua, manager of Suning Carrefours Jinshui store in Zhengzhou, Henan Province, also said that the decision-making power of all sales and promotion of mooncakes that can not be returned lies with them, so their sales and promotion efforts are relatively strong, and they have sold out on October 1.

Two

Gift box packaging to be reused next year

Unified destruction of expired moon cakes

There are two ways for Shangchao to sell mooncakes. One is to sell them at a very low price, and the other is to return them to upstream manufacturers. What is the fate of these returned mooncakes?

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Through visiting the markets in Beijing and Henan Province, the reporter learned that consumers mainly buy moon cake gift boxes as gifts to relatives and friends. However, once the Mid Autumn Festival is over, it is difficult to sell them out again. A considerable part of the mooncake gift boxes returned from the retail end to the food manufacturers will be distributed to the employees by the manufacturers as welfare.

Zhou Guangjun, President of a moon cake production enterprise: whether it is a production enterprise or a distribution unit, the employees can digest part of it and distribute some welfare, which basically solves the problem.

In addition, the reporter learned that, whether it is the remaining packaging materials of the moon cake production enterprises, or the moon cake gift boxes returned to the manufacturers or distribution enterprises by the retail end, on the premise of not affecting the food safety, will be kept for use until next year.

Staff member of a food company in Henan: I cant throw it. In the early stage, I sell them at a positive price. In the later stage, I will dig out the cakes, sell the loose cakes, and remove the gift box from the factory. The cakes will be cleared in the market, and the gift box can be reused next year.

A brand moon cake promoter: I dont destroy them. If they cant be sold out, they will be returned to the manufacturer. The cakes will be sold at a low price in advance. After the cakes are disposed of, all the packages can still be used in the next year. Seriously, the value is packaging.

Reporters learned that the market sales of moon cakes, the shelf life is generally about 90 days. For those mooncakes that have not been sold near the shelf life, the relevant departments will recycle them in accordance with the relevant regulations, and take measures such as dyeing and destruction to ensure that no expired mooncakes are sold again in the market, and that the manufacturers will not use the recovered mooncakes as raw materials for further processing and production.

Related news

Mooncake consumption report: traditional mooncakes are still popular, high education and high consumption become a new trend

Is moon cake still popular as a traditional pastry? What innovations will mooncake manufacturers bring? What changes will the moon cake market have in 2020? Lets take a look at the consumption report of moon cake data in 2020 of time data.

How many moon cakes do Chinese consume in a mid autumn festival?

In the two months of moon cake sales cycle near the Mid Autumn Festival, businesses are all busy grabbing the market. You should know that the market behind a small piece of moon cake is close to 20 billion yuan, and more than 8600 enterprises are striving to dig for gold.

In other words, in the two months before August 15, at least 300 million yuan of moon cakes were sold on the market every day.

In 2012, Hong Kong Grand Hotel, the parent company of peninsula hotel in Hong Kong, released its annual report. The income of mooncake in that year was HK $53 million. Experts analyzed that the profit was at least 40 million yuan.

The latest example is that in 2019, Yuanzu food, a well-known mooncake manufacturer, made a profit of 248 million yuan, of which 240 million yuan came from the third quarter. The sales of moon cakes are very important, and the gross profit rate of mooncake gift boxes is 65.85%; in the same period, Guangzhou Restaurant has 3 billion yuan of business income, and moon cake contributed 41.4%.

In the past five years, the market scale of Chinas moon cake industry has maintained a growing trend. In addition, the policy attaches great importance to traditional festivals, and the weight of the Mid Autumn Festival is becoming heavier and heavier, and the moon cake is also rejuvenated.

In 2019, Chinas moon cake production is about 364000 tons, with a year-on-year growth of 1.4%; the sales volume is about 19.67 billion yuan, with a year-on-year growth of 7.9%. According to the report on consumption of moon cake data in 2020, the sales of moon cakes in China will reach 1.38 billion in 2019, equivalent to one piece of moon cake for every Chinese.

August 15 is the Mid Autumn Festival. People feed on moon cakes, meaning reunion. As early as the Ming Dynasty, due to the development of civil society and economic prosperity in Jiangnan area, the local people had the custom of giving each other moon cakes in the Mid Autumn Festival to wish each other a happy family reunion.

According to the report on consumption of moon cake data in 2020, the willingness of Chinese consumers to buy mooncakes in 2019 reaches 60.4%, of which 20.6% intend to buy and give away, accounting for more than one third. Among 39.6% of consumers who did not intend to buy, nearly half of them thought that the company would give it to them instead of buying them by themselves.

Chinas moon cake market has also been popular with expensive luxury, heavy packaging and light moon cakes, which almost become a social tool and lose the blessing connotation of reunion.

Now things have changed a lot. According to the report on consumption of moon cake data in 2020, 51.1% of consumers buy mooncakes within 99 yuan, while only 2.3% of consumers buy more than 300 yuan.

(function(){( window.slotbydup=window .slotbydup||[]).push({id:u5811557,container:ssp_ 5811557, async:true }Source: Dai Lili, editor in charge of China Womens daily_ NN4994