This week (September 28 - October 3), the ticket price of national film reached 2.335 billion yuan, and the box office of Jiang Ziya and my hometown released on October 1 exceeded 800 million yuan, and the box office continued to soar after three days of release.
According to the data, the box office of mainland China exceeded 10 billion yuan in 2019 on February 11, 2019, and reached this figure in 2020, 235 days later than last year. Only half a year after the outbreak, cinemas in China will be able to restart. On July 16, the national film administration announced that the cinemas would be reopened, but the attendance rate should not exceed 30%, and the distance between unfamiliar audiences should be more than 1 meter. On September 15, the film projection Association adjusted its screening guidelines to raise the attendance rate of cinemas to no more than 75%.
CICC had previously believed that high-quality content had a great impact on box office recovery, and the market was expected to gradually return to normal from the National Day archives. Zhongjin estimated that the box office could reach 15 billion yuan in 2020.
National Day hot film industry recovery accelerated, investment opportunities expected to rise
The market share of head shadow investment companies has increased steadily. In August, the total market share of seven major shadow investment companies except orange sky Jiahe was 29.82%. Among them, Wanda film (14.04%) ranked first, Dadi cinema ranked second, and Hengdian cinema line ranked third.
The industry estimates that the box office of Jiang Ziya may eventually exceed 1.6 billion. As a producer, light media is worthy of attention. In 2019, the light film industry has made a profit of more than 1 billion yuan in the film Nezha alone.
In addition to Jiang Ziya and my hometown and Jiang Ziya, this years National Day archives also include films such as winning the championship, cutting edge, getting home at one point and Mulan: born in the sky, covering different types of drama films, action films, comedies and cartoons. Behind the above films, there are many producers of listed companies, such as China film, cultural investment holdings, Beijing culture, Hengdian film and television, happy blue ocean, etc.
Source of this article: Yang Qian, editor in charge of CFA_ NF4425