Although the sales data of the National Day archives have not yet been released, the new Maodou car announced this years performance at the end of September. The annual turnover of the platform exceeded 120000 vehicles and the turnover exceeded 10 billion yuan, which is about the total sales volume of 120 4S stores. In the golden sales month of gold, silver and ten, the potential of automobile consumption is still being released, and the financial leasing mode has promoted the upgrading of automobile consumption, and has been supported by policies.
Combined with the data of multiple Internet platforms, let the editor help you to calculate the accounts of prospective owners who want to buy a car: which is more cost-effective than car financing and leasing or looking for a bank mortgage car loan?
Which way is more affordable?
Automobile financial leasing is a new type of large amount installment purchase mode, in short, it is rent first and then buy. Customers only need to pay the minimum down rent and a certain handling fee, and pay the monthly rent, they can enjoy the right to use the vehicle. When the rent covers the full amount, they can enjoy the ownership of the vehicle.
For the customers who want to use the car but their economic strength cant reach for the time being, this method greatly reduces the threshold of car purchase and has considerable attraction. In the past, consumers mainly bought cars through full payment and bank auto credit. Automobile financial leasing has injected new blood into the market. Although they all buy cars by stages, the financial leasing mode is better than bank auto loan in terms of the threshold and flexibility of car purchase.
On the threshold of car purchase, the down payment ratio of automobile credit is generally 30% - 70%, the down payment ratio of automobile financial leasing is less than 10%, and some platforms even realize zero down payment driving. This releases the strong demand for car purchase in the sinking market. According to a senior person in the new auto retail industry, 70% of the cars sold in the auto financial leasing mode are priced at around 100000 yuan.
In terms of flexibility, automobile credit has many credit audit requirements for car buyers, which requires a comprehensive evaluation of the borrowers credit rating, collateral and repayment ability. Auto financing lease can be divided into installments in seconds, and some are signed by Alipay and WeChat credit rating. Paying the rent during the contract period, paying the balance after the lease contract is due to buy the car, is much simpler than the bank.
In terms of process, automobile credit generally only provides credit for bare car landing price, excluding purchase tax, insurance, license plate, service fee, etc. After the loan is completed, all kinds of procedures need to be handled in person. Car financial leasing is a worry free car. It gives the Contractor a car with insurance, license plate and various fees.
Which way is more cost-effective to choose automobile financial leasing and bank mortgage consumer loan? Xiaobian asked the Commissioner of a domestic automobile retail financial leasing company about a certain car with a land price of 264000 yuan. The retail specialist worked out the accounts for the reporter.
For the scheme of auto financing lease, at least 10% of the first rent can be taken home, that is, 26400 yuan. If the 48 payment is completed, the monthly rent will be 6988 yuan. The price is about 360000, including vehicle insurance, license plate and purchase tax. According to the retail specialist, the car insurance is 13000, the purchase tax is 10% (about 26000), the manufacturers service fee is 4800 yuan, and the license price (the license price varies in different regions). The actual profit of the financial leasing is about 50000 yuan.
According to the banks mortgage loan program, the reporter also asked about the credit cost of different banks. According to the credit qualification of the lender, 2.98% - 5% consumer loans can be made, with down payment of 30% to 70%. The down payment is 30% and the loan is 184800 yuan. The total amount of repayment in three years is 208000 yuan at the interest rate of about 4% of consumer loan. The total amount of down payment of bare car plus mortgage is 287200 yuan. With the same car insurance, purchase tax and manufacturers service fee, the price is about 320000 yuan. The difference is that the owners need to get their own license plates. The retail specialist said.
Looking around, the minimum down payment of financial leasing mode is about 40000 yuan more expensive than bank credit. The advantages of the automobile financial leasing industry are low down payment and flexibility, and the financing cost is generally higher than that of banks. The retail specialist said.
Town youth needs released
The pain point of automobile financial leasing industry lies in ownership. During the lease term, the ownership of the car belongs to the platform. Only after the ownership of the vehicle is transferred at the end of the lease period can the tenant become the owner. Some unidentified car buyers can not help but question: buy a car to rent a car, which is greasy? For Chinese car owners who attach importance to the ownership of goods, sometimes this psychological barrier is insurmountable.
An employee of an Internet automobile finance leasing industry in Hangzhou said that in order to solve the psychological barrier of car owners, after the vehicle rental time is expired, whether it is a one-time payment of the balance or installment payment, the platform will transfer the ownership of vehicles that meet the registration requirements to the owner of the vehicle. The transfer fee is also borne by the platform, which helps users save a transfer fee.
The above-mentioned people believe that Chinas automobile financial leasing industry has full development potential. In the United States, the penetration rate of automobile financial leasing in the field of car purchase is more than 50%; in Japan and South Korea, it is higher than 30%, while in China, the penetration rate of automobile financial leasing is still lower than 10%, so there is huge space for development.
Such a large imagination space also makes the capital of all parties compete, hoping to stand on the tuyere of automobile financial leasing industry. The market is now a gathering of talents, including the manufacturer system composed of SAIC General Motors and FAW finance; the dealer system composed of Yongda Automobile; the leasing department composed of Yueda capital; and the Internet e-commerce system composed of buguiche, Maodou new car network and peanut good car.
Sinking market is the main target of automobile financial leasing industry. Small town youth have low daily consumption and a little savings. They want to buy a new car, but the traditional credit can not fully cover it, which provides a huge gap for car financing and leasing.
An employee of an internet financial leasing platform said that in the past, automobile consumption mainly purchased new cars through 4S stores, 2S stores and single sales shop sites, and the automobile financial leasing platform also needed to cooperate with 4S stores. At present, with the increasing demand, the direct cooperation between the financial leasing platform and automobile manufacturers has become a new form, including bulk purchase to reduce the price of automobiles, cooperation with manufacturers to launch customized payment, so as to reduce the cost of car purchase.
The promotion of car consumption upgrading by financial leasing mode has also been supported by policies.
On September 28, the circulation industry promotion center of the Ministry of Commerce organized a seminar on the promotion of automobile consumption through financial leasing mode. Zhu Kongyuan, Secretary General of the automobile dealers chamber of Commerce of the all China Federation of industry and commerce, said that at present, the automobile financial leasing is still in the initial stage, and the consumer penetration rate is only about 5%. In order to realize the healthy development of the industry, national policies and supervision, self-discipline of the industry and self-consciousness of enterprises can make consumers understand and accept automobile financial leasing, and realize the double growth of penetration rate and consumption amount.
In the first half of this year, 11 departments including the national development and Reform Commission jointly issued the notice on measures to stabilize and expand automobile consumption to stabilize and expand automobile consumption. The circular clearly states that financial institutions are encouraged to actively carry out automobile consumption credit and other financial businesses to continuously release the potential of automobile consumption. The mode of automobile financial leasing has greatly released the automobile consumption potential of town youth. Capillary general in-depth market layout, to help automobile manufacturers and consumers achieve a longer time to reach. According to a staff member of dashous new auto retail platform, there are more than 5000 pop car community stores, covering more than 2000 districts and counties across the country. During the epidemic period, many office workers placed orders for cars through the Internet, and the down payment was not high and the pressure was not great. Our staff have no contact with door-to-door delivery, and the traditional way of buying cars is changing. During the golden week of the national day, many parents in law urged their son-in-law to buy a car. New scenes and new models are constantly driving the car consumption of young groups, said an employee in the auto finance leasing industry Source: Yang Qian, editor in charge of Shanghai Securities News_ NF4425
In the first half of this year, 11 departments including the national development and Reform Commission jointly issued the notice on measures to stabilize and expand automobile consumption to stabilize and expand automobile consumption. The circular clearly states that financial institutions are encouraged to actively carry out automobile consumption credit and other financial businesses to continuously release the potential of automobile consumption.
The mode of automobile financial leasing has greatly released the automobile consumption potential of town youth. Capillary general in-depth market layout, to help automobile manufacturers and consumers achieve a longer time to reach. According to a staff member of dashous new auto retail platform, there are more than 5000 pop car community stores, covering more than 2000 districts and counties across the country.
During the epidemic period, many office workers placed orders for cars through the Internet, and the down payment was not high and the pressure was not great. Our staff have no contact with door-to-door delivery, and the traditional way of buying cars is changing. During the golden week of the national day, many parents in law urged their son-in-law to buy a car. New scenes and new models are constantly driving the car consumption of young groups, said an employee in the auto finance leasing industry