Car market to meet gold nine silver ten several 4S stores profit promotion

category:Finance
 Car market to meet gold nine silver ten several 4S stores profit promotion


Geelys 4S shop is receiving customers who come to see the car. Photo of this edition / Wang Linlin, shell financial reporter of Beijing News

During the double festival, the US German system enjoyed a great margin of preferential treatment; the car market recovered significantly, and sales consultants said the recovery was far beyond expectations

No winter will not pass, no spring will not come, this sentence can not be more appropriate to describe the automobile market in the second half of the year. The automobile market, which has experienced the haze of the epidemic situation, showed an obvious warming signal in the second half of the year.

During the double festival period, the 4S shop of the dealer is prepared with sufficient policies to launch price promotion. A few days ago, shell finance reporter of Beijing News learned after visiting the 4S stores of several automobile brands in Beijing that the flow of customers from car dealers to the stores has picked up, and all brands have different degrees of terminal discount. On the whole, the preferential rate of American cars is large, while that of Japanese Honda and Toyoda is relatively small, while that of German, Korean and self owned brands is between 10000 and 30000 yuan.

According to the forecast of Wilson automobile data analysis agency, thanks to the new products coming into the market and promotion during the golden week holiday, the retail sales volume of passenger cars in October is predicted to be more than 1.78 million, with a year-on-year increase of 3.5%.

German BBA offers more than 90000 discounts for Mercedes Benz

Among the American brand cars visited by the reporter, SAIC-GM Buick has the largest discount. Ren Wanfu, an auto industry analyst, believes that SAIC GM Buicks sales rebound has a direct relationship with the strength of the discount.

A consumer consultant at a SAIC Buick 4S store in Beijing told reporters, cash discounts are more than 30000 yuan, and cash discounts for individual models are more than 50000 yuan. Because of the pressure on sales, they are selling cars at a loss. For example, the 2.0T dual clutch luxury model has a cash discount of up to 55000 yuan. In addition, there are also free services such as extended warranty.

Changan Ford, which is also an American brand, has a lower discount than GM. Beijing Chaoyang District, a Changan Ford 4S store sales consultant said. The basic discount is RMB 10000-40000, and RMB 45000 can be reduced for the part of Mondeo on sale. However, at present, Changan Ford also has individual models, which are not in stock, so it is necessary to wait for a car to be purchased.

According to a number of dealer stores, so far this year, German and Japanese brands have performed better. According to the interview, the preferential range of Volkswagen and Skoda in German brands is relatively stable, basically at 20000-40000 yuan. A sales consultant at a SAIC Volkswagen 4S store in Daxing District said: during the period of the 11th National Day, tuyue offers a maximum of 41000, and gifts will be given when you make an appointment for a test drive. If you buy a car in installments, you can enjoy two-year interest free installments with a down payment of 20%; if its a replacement, there are other benefits. FAW Volkswagens preferential activities are basically the same as SAIC Volkswagen.

In contrast, BBA and other luxury brand models generally offer higher discounts, such as Mercedes Benz E-class discount up to 93000 yuan; Audi A4L discount amount is about 60000 yuan, and you will also send a gift bag when you buy a car; the discount strength of BMW X2 is between 50000 yuan and 70000 yuan.

There is a trend of differentiation in the preferential power of Japanese brands. Most of Hondas concessions are between 10000 and 25000 yuan, and there is no discount for some models. For example, some models of haoying can be given a discount of 12000 yuan, but some models of accord have no discount. Toyotas discount is relatively small, for example, the discount amount of corolla and Asiatic dragon are 3000 yuan and 5000 yuan respectively, but there will be gifts; the discount of izoa is about 15000 yuan.

Compared with Toyota and Honda, Dongfeng Nissan offers attractive discounts. According to the sales consultant of a Dongfeng Nissan 4S shop in Daxing District, Tianlai can enjoy a discount of 28000-33000 yuan, and the same brand can be replaced with points, which can offset cash.

The passenger flow of Korean brand is less, and the preferential treatment for head car enterprises of independent brand is more

During the visit, the reporter found that the passenger flow of Korean brands was weaker than that of other brands. A sales consultant at a Beijing Hyundai 4S store said, its all about selling cars at a loss. There wont be a big discount in the store.. It is understood that the new Sonata sold by the store has no discount at present, and the ix35, Yuedong and other car manufacturers will give a subsidy of 3000 yuan.

Among the independent brands, the head of the enterprise passenger flow concentration, preferential strength is also greater. The reporter learned in a great wall Haval 4S store that almost all models have cash discounts. The Haval H6 can get a cash discount of 25000 yuan, and the Haval H7 can give a cash discount of 27000 yuan.

Geely, a self owned brand, is also more preferential. A 4S store of Geely Automobile in Chaoyang District generally offers a discount of 20000-50000 yuan. For example, the discount of a2019 model of geometry can reach 41000 yuan.

In terms of new energy vehicles, the price of BAIC new energy is relatively stable, and there is a certain degree of preferential power. The reporter learned from a BAIC new energy store in Chaoyang District that EC5 models can enjoy a coupon discount of 30000 yuan, and BYDs discount is also around 10000 yuan. In addition, power transmission cards are also used to purchase cars.

The market recovery signal is obvious, and the recovery degree is higher than expected

In the process of visiting automobile dealers, the reporter learned that the car market is obviously warming up and the demand for automobile consumption is gradually released.

The sales consultant of SAIC Volkswagen said frankly, although the sales volume is still declining so far this year, the recovery degree of the market is far more than expected. The passenger flow increased significantly in September, and we have great confidence in October.

Zhang Xiangs point of view is basically consistent with what the reporter learned during the interview. The sales consultants of several 4S stores mentioned selling cars at a loss. The sales consultant of Beijing Hyundai 4S store said, the situation is not good now. All of them are selling cars at a loss, but there is no other way for them to go.

China Automobile Circulation Association predicts that with the arrival of the golden nine silver ten consumption peak season, the auto market will continue to rise in September, and the retail sales of narrow passenger cars are expected to grow by about 8% year on year. Galaxy securities analysis said that the traditional auto consumption peak season gold, silver and ten has been extended this year. The Beijing auto show will further drive automobile consumption, and the National Day golden week will also stimulate automobile consumption, forming support for the release of automobile consumption in the fourth quarter, and the passenger car market will likely continue to warm up in the fourth quarter. According to the prediction of CAAC, the follow-up government departments in charge will also issue relevant policies to promote automobile consumption, but the direct promotion of consumption will be relatively weak, and the pace of policy will also slow down, and the pace of growth in the fourth quarter may slow down; under the relatively optimistic situation, the annual sales volume is expected to drop by about 10% year-on-year. Source: Yang Qian, editor in charge of Beijing News_ NF4425

China Automobile Circulation Association predicts that with the arrival of the golden nine silver ten consumption peak season, the auto market will continue to rise in September, and the retail sales of narrow passenger cars are expected to grow by about 8% year on year. Galaxy securities analysis said that the traditional auto consumption peak season gold, silver and ten has been extended this year. The Beijing auto show will further drive automobile consumption, and the National Day golden week will also stimulate automobile consumption, forming support for the release of automobile consumption in the fourth quarter, and the passenger car market will likely continue to warm up in the fourth quarter.