The growing demand for moon cakes, hairy crabs and gift certificates, which are essential for the Mid Autumn Festival, has led to a small peak of express logistics business in recent days.
Chinas e-commerce logistics operation index in September 2020 released by China Federation of logistics and purchasing was 110.4 points, 1.2 points higher than the previous month, reaching a new high since the beginning of the year. China Federation of things pointed out that with the approaching of the Mid Autumn Festival and national day, gift consumption and tourism related e-commerce consumption have been released. In September, the national e-commerce logistics demand maintained a strong growth, the total business volume index rebounded for two consecutive months, and the total business volume of the four regions achieved balanced growth.
According to the consumption data of major e-commerce platforms, there is a strong demand for e-commerce such as moon cakes, hairy crabs and gift certificates this year.
Statistics from Jingdong show that since autumn, the sales of moon cakes on Jingdong e-commerce platform have increased by 135% compared with that before the Mid Autumn Festival last year, recording the highest increase in recent years. Sales of moon cakes rose 240% on the eve of the Mid Autumn Festival compared with the same period before last year, according to Jingdongs home consumption data.
Many consumer coupons also showed a significant growth, contributing to a large number of orders. According to data from Jingdong platform, sales of crab coupons increased by 34% compared with last years Mid Autumn Festival.
In order to cope with this years Mid Autumn Festival + National Day overlapping peak test, to ensure the surge of order distribution during the double festival this year, express logistics enterprises also put forward targeted solutions.
During the VIP period, the VIP brand can be used to ensure the delivery of fresh crabs in the whole country. At the same time, Shunfeng also launched a cold chain delivery solution for fresh food such as Inner Mongolia beef and mutton, Turpan grapes, etc.
Jingdong express put the collection point of moon cakes in advance to the entrance of the high-risk scene such as communities, supermarkets and hotels to get through the first 100 meters of moon cake delivery. Xiao Li, the younger brother of Jingdong express in Guangzhou, said that recently, he set up a collection point at the door of the community to receive dozens of express moon cake lists every day, many of which were sent by customers to distant relatives and friends.
According to the data provided by Jingdong Logistics, as of September 29, the number of monthly cakes delivered by Jingdong Express has risen 300% year-on-year. Tens of millions of hairy crabs have been sent to all parts of the country through Jingdong cold chain and logistics. The farthest crabs run from Liaoning Province to South China and southwest China.
In terms of the same city, dada express, a local instant delivery platform of dada group, conducts a comprehensive analysis on the order data before and after the double festival in previous years through the intelligent logistics system and the sky big data platform, so as to predict the user demand and distribution peak value in advance. For the cities with rapid growth of single volume forecast, the transportation capacity should be allocated in advance to actively respond to the immediate needs of users.
This years traditional Mid Autumn Festival plus the National Day holiday, a large number of goods need to be delivered before the festival. The delivery time left for express logistics is more urgent and concentrated than in previous years. The front-line employees feel obviously the growth of business volume and the pressure of distribution.
According to a Shunfeng express in Xuhui District of Shanghai, the two weeks before the Mid Autumn Festival are the busiest time for them. The number of items collected and received is more than twice that of normal times. In addition to the growth of some documents, there are also large packages such as moon cakes and fruit gift boxes.
Jiangsu Shentong express a network head said that the recent package month on month rise, and every day in the rise, the network is very busy. Last year, a reporter from Sichuan Province, such as the double festival festival festival, the main increase in the number of business outlets, such as Shuangcheng express, increased year on year. However, this has also led to the rise in labor and transportation costs, coupled with low distribution fees, but not comfortable..