High word of mouth movies drive high box office

category:Finance
 High word of mouth movies drive high box office


Head film is hot

According to the data of cats eye professional edition, as of today, Jiang Ziya is still the biggest winner of the National Day archives, with a box office of 743 million yuan in three days, followed by I and my hometown, with a comprehensive box office of 630 million yuan in three days, and 409 million yuan in nine days.

Among them, my hometown and I and Jiang Ziya are the biggest winners in the film layout. The former accounts for 33.3% of the film layout today, while the latter accounts for 37.7%. They share 70% of the film layout market, while the remaining 30% of the film arrangement will be snatched by several films such as winning the championship, cutting edge, getting home at one oclock.

According to the guidelines for the prevention and control of epidemic situation for film projection places to be reopened (Third Edition), the attendance rate of cinemas can be adjusted to no more than 75% from September 25. Under the promotion of the guide, the situation of returning to work in the National Day film industry is expected to be further improved, and the box office is expected to further recover. Xiang Wenqian, an analyst at Orient Securities, predicts that the box office of the whole national day box office should be between 4.06 billion yuan and 5.11 billion yuan, returning to the level of 92.3% - 116.1% of the box office of last years national day.

Back to the box office itself, looking back on the performance of historical national day archives, high box office is mainly driven by high word-of-mouth movies. As of the time of press release, on October 3, the one-day real-time box office of my hometown and I had surpassed that of Jiang Ziya, and the gap with Jiang Ziya in the total box office was also significantly narrowed. Today, it is expected to be the top box office winner in one day.

The audiences discussion mainly focused on the films with head array. Im going to see Jiang Ziya on national day, because the publicity is very hard and the preview is wonderful. I want to feel the top level of animation production in China. Miss Han told the first finance and economics reporter that after the return to work, she only went to the cinema to see the film once, but the quality of the film was not satisfactory. She had been looking forward to the National Day film for a long time, and felt that the film quality of the National Day archives should be greatly improved compared with the previous films.

Another film fan, Miss Pan, plans to go to the cinema to watch me and my hometown. she said, I saw it when it was just released. Originally, I planned to watch Jiang Ziya on national day, but I saw the film reviews of the previous two days, and I didnt plan to watch it for the moment Said Miss Pan.

Who is the winner

The return of the great sage and Nezha set off an upsurge of domestic animated films, while Jiang Ziya will help the light media to build a apotheosis universe. At present, ray media takes the color bar house film industry as the core position, constructs the animation industry territory in a large scale, invests more than 20 companies in the animation industry chain to carry out the whole industry chain layout, the goal is to further consolidate the dominant position in the animation film field.

Compared with Jiang Ziya, which is mainly produced by the light department, the other two popular films, I and my hometown and winning the championship, involve more complicated producers. My hometown and I has 10 production companies and 35 joint production companies, including China Film (600977. SH), cultural investment holding (600715. SH), light media, Beijing Culture (000802. SZ) and other listed companies. There are nearly 40 film and television companies involved in the production and joint production of winning the championship, including Huaxia film, Huanxi media (01003. HK), Ali film (01060. HK) and China film. The high box office distribution of the head film will help to improve the financial situation of many listed companies suffering losses due to the epidemic. Xiang Wenqian believes that producers prefer head content companies. With the increase of single chip investment cost, the investment risk will increase. Only the head content providers can afford this risk, and the resources will be inclined to the top manufacturers in the future. Fang Guangzhao, an analyst at Kaiyuan securities, believes that driven by the new films in the head, the certainty of the continued reversal of the fourth quarter performance of theaters and cinema advertising companies has been strengthened, and the film sector has entered the third stage of bottom repair, and the excess earnings of the cinema advertising company and the cinema advertising company are higher or higher. Source: editor in charge of Finance and Economics: Zhong Qiming_ NF5619

Compared with Jiang Ziya, which is mainly produced by the light department, the other two popular films, I and my hometown and winning the championship, involve more complicated producers. My hometown and I has 10 production companies and 35 joint production companies, including China Film (600977. SH), cultural investment holding (600715. SH), light media, Beijing Culture (000802. SZ) and other listed companies. There are nearly 40 film and television companies involved in the production and joint production of winning the championship, including Huaxia film, Huanxi media (01003. HK), Ali film (01060. HK) and China film. The high box office distribution of the head film will help to improve the financial situation of many listed companies suffering losses due to the epidemic.

Xiang Wenqian believes that producers prefer head content companies. With the increase of single chip investment cost, the investment risk will increase. Only the head content providers can afford this risk, and the resources will be inclined to the top manufacturers in the future. Fang Guangzhao, an analyst at Kaiyuan securities, believes that driven by the new films in the head, the certainty of the continued reversal of the fourth quarter performance of theaters and cinema advertising companies has been strengthened, and the film sector has entered the third stage of bottom repair, and the excess earnings of the cinema advertising company and the cinema advertising company are higher or higher.