Dont believe it, McDonalds can play the delicious food in the scenic area

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 Dont believe it, McDonalds can play the delicious food in the scenic area


The food desert in the scenic area is not only expensive but also tasteful

If you want to eat authentic food in the scenic area, you have to take a chance.

Different from ordinary hotels, most of the restaurants in the scenic area do one hammer deal: one can earn a fortune, and one does not care much about word-of-mouth. Although we cant attract repeat customers, the most important thing in the scenic spot is a succession of foreign Meng Xin who have been trapped in the net to punch in.

Search scenic area characteristic food pit people, you can see countless cases / baidu information search results

And the local characteristics of food, it is likely that the characteristics too much, so that you cant swallow.

Is it not authentic enough?

Neither. Even the well-known Hangzhou dish Louwailou and the No.1 seller of Xihu vinegar fish also got a lot of bad reviews.

West lake vinegar fish on the left and steamed river fish on the right are hangbang dishes

After a meal, the west lake vinegar fish is sour and fishy, the pickled duck is salty, and the Dongpo meat is fat and greasy... Even if its not so bad, if you have to ask if you have any special features, Im sorry, only taste the taste of RMB.

West lake vinegar fish 88 yuan a share, called Huatong chicken, Longjing shrimp are 198 yuan a share, looks like a small plate. Without a small 500, its hard to get together a table with a little bit of food.

In fact, eating is expensive in scenic spots, which is a tacit rule.

For catering enterprises operating in scenic spots, the rent and water and electricity charges are much higher than those outside the scenic spot [1], and many scenic spots are located in remote places, and the transportation costs of various food materials and materials are much higher than those in the urban area [2].

On April 2, 2019, in Juyongguan Huahai scenic spot, Changping, Beijing, the harmonious train of S2 line passes through / Qianlong image

In addition, the flow of tourists in the scenic spots is not stable in the off-season season. Most restaurants in the scenic spots tend to increase the price of vegetables in peak season to make up for the loss in the off-season to maintain operation [2].

It is not impossible to understand that restaurants in scenic spots are expensive to eat, which is a normal market pricing behavior.

But Im afraid its too expensive. A plate of seafood in a big stall is not very delicious, and the price of the five-star hotel is opened.

On April 10, 2016, CCTV reviewed the Qingdao high price shrimp incident in 2015 / CCTV news

Sometimes its not even delicious, its the bottom line of diarrhea.

For a moment, you cant shut up. As a result, you vomit and diarrhea the next day. Dont comfort yourself with acclimatization. You may have encountered an invisible mess in the kitchen.

In a scenic spot where it is hard to find reliable food, McDonalds and KFC have become the gospel of rescuing a group of foreign tourists.

Whether you are in a McDonalds store in Beijing or Lanzhou, you will not have much difference in the chicken nuggets and spicy chicken leg burgers. The coke you get is the familiar 4 u2103; on the 17mm thick bread slices, there are 0.5mm pores to ensure the soft taste [3]; even the sesame seeds on the hamburger slices are almost the same [7].

The more shocking food you encounter when you travel, the more you may miss McDonalds and KFC.

Security comes from invisible supply chain

The food of McDonalds and KFC in the scenic area may not be the best to eat, but it is the safest and hygienic. This sense of security does not come out of thin air.

McDonalds, KFC and other large chain restaurants have long been the industry benchmark in terms of quality control.

To some extent, McDonalds is a strange enterprise: except for 7% of its own stores [4], it does not participate in the operation and management of most franchised stores, while the latter strictly implements the standards set by McDonalds.

The same is true of McDonalds relationship with suppliers. Although raw material production, rough processing and logistics distribution are completed by suppliers, McDonalds influence and penetration on suppliers is better than that of suppliers themselves.

The picture shows the preliminary processing workshop of KFC supplier Cargill animal protein (Anhui) Co., Ltd

Dont underestimate the lettuce in McDonalds hamburger. It may be the fighter of lettuce.

The site selection for lettuce planting is very strict. There must be no industrial three wastes pollution sources, breeding farms, chemical plants, mines, etc. within one kilometer around the planting areas. The isolation from living areas should not exceed 20 meters. The heavy metals and microorganisms in the soil should not exceed the green a standard of the United States [7].

During the lettuce planting process of McDonalds, the supplier should strictly abide by gap (good field management) and HACCP (critical control point system of crisis analysis) applicable to astronaut safety, and record in detail the processes of soil cultivation, seed selection, sowing, planting, irrigation, fertilization and pest control according to McDonalds comprehensive supply chain management manual [7].

On March 23, 2017, in Qingdao, due to the strict planting standards, a Chinese suppliers lettuce was favored by KFC and McDonalds

McDonalds in the raw material reception, once found that the foreign matter exceeds the standard, the specification is unqualified, will immediately return the goods. And every year, a third party will audit and verify the compliance of raw material manufacturers, processors and logistics distributors [13].

However, it is difficult for the catering enterprises in the scenic spots to have such close cooperation and supervision in the supply chain.

Whether it is the suppliers intentional deception, the absence of the third-party supervision agency, or the false publicity of the store finally received, there may be fraud consumers or food safety problems. For example, the food you ordered doesnt match the food you actually eat.

In 2016, a survey of scenic hotels in Huzhou, Zhejiang Province showed that the wild XX, Tu XX and grade-1 XX were just gimmicks to attract customers. The so-called first-class turtle and first-class Monopterus albus have no origin at all, and pheasants and wild Taihu fish are false propaganda [10].

On August 8, 2020, in Huzhou City, Zhejiang Province, Coilia nasus is one of the three treasures of Taihu Lake, which is a valuable fish species in Taihu Lake

But these in the flavor difference is not big, very difficult to taste easily. If it is not exposed, foreign tourists may have to be a happy villain all the time.

After picking each lettuce, it has to go through three passes of ice water, thorough cleaning, and cold chain transportation. Finally, you will have the fresh and crisp lettuce sandwiched in your hamburger [8].

This kind of supply chain management is nothing to boast about. It is just the duty of a catering enterprise. But when McDonalds and KFC come to the scenic area, they become oasis in the desert. Because its competitors are not performing well.

At the end of August 2020, a five-star hotel in Xihu District was also investigated. The outer packaging of food stored in the warehouse was seriously moldy, and the bean curd skin, white jade tofu, dried cabbage and crisp pepper in the back kitchen had expired [12].

2012, Dali, Yunnan, street snack stand

We are not saying that McDonalds and KFC never have problems, but in terms of the possibility of problems, it is obviously more reassuring than the restaurants in the scenic area.

How does McDonalds achieve the same taste

Yes, in McDonalds, there are detailed regulations on the operation procedures of product making, baking, oven temperature, cooking time and so on. It doesnt sound like a big deal.

It may be as like as two peas, but it is not difficult to make a normal hamburger, but it is another way to make tens of millions of identical hamburgers.

Employees make hamburgers at a McDonalds in France on September 22, 2008

How do McDonalds and KFC fast food chains do it?

In this matter of standardization, McDonalds and KFC are as harsh as a perfectionist paranoid.

The essence of McDonalds is a chain restaurant. Most of its chain stores are franchise stores, and the self operated stores only account for a small part. By the end of 2019, among the 38695 McDonalds restaurants in the world, 36059 franchise stores were franchised, more than 90% of the total [4].

Therefore, how to implement standardization in the stores of tens of thousands of franchisees is very important to the overall efficiency, reputation and quality of McDonalds brand.

McDonalds franchisees rent and franchise fee are one of the most important sources of income [4]. But McDonalds in the franchisee expansion, performance is very restrained.

A McDonalds franchise store in Hong Kong on January 9, 2017

Both McDonalds and KFC require their franchisees to be fully trained.

KFCs training is about 7 weeks, including online training, orientation training and hands-on training [5]. McDonalds has a surprisingly long training cycle. A round of training cycle is 6-9 months. After passing the training, it does not mean that the applicant has obtained the franchise right, but becomes an alternative franchisee, followed by 12-18 months of formal training [6].

McDonalds is the only one who can take training as a kind of knowledge.

McDonalds has several special Hamburg universities all over the world, with a complete set of education and curriculum system. The core knowledge of McDonalds is Hamburg science. The students teaching material is a 360 page operation manual, including food, equipment and management [7].

University of Hamburg / Dirk tussing, McDonalds, Chicago, USA

Only through the final evaluation of McDonalds, can the alternative franchisee formally sign the contract. The whole training assessment maintains a high elimination rate, and about one third of the applicants for special operators will be eliminated [6].

This freedom within the framework of McDonalds of franchisees ultimately ensures that the taste, price and service of McDonalds products in tens of thousands of stores are as consistent as possible.

In the scenic restaurants in the peak season, seasonal price increases, temporary workers without any training, and Stinky Face waiters are common.

Take the small matter of disinfection, the small restaurants in the scenic area are obviously destroyed by the standardized McDonalds.

A random inspection on the hygienic status of catering enterprises in Wuling scenic area and urban area showed that the qualified rate of catering industry in scenic area was significantly lower than that in urban area. This is mainly due to the lack of disinfection technology. Some restaurants in scenic spots still use the method of soaking and disinfection to treat tableware [9].

And McDonalds, KFC and other large chain restaurant disinfection is more frequent and standardized. For example, McDonalds employees need to disinfect their hands with germicidal hand sanitizer before they go to work, and they are required to rub their hands for at least 20 seconds before washing. If you touch hair, clothes, etc., wash hands and disinfect again. All dishes and machines are thoroughly cleaned and disinfected after closing.

Its not that you have to choose McDonalds or KFC when you travel. Instead, KFC and McDonalds, which are famous for standardization, can save you a lot of unnecessary trouble and provide you with a good final choice in scenic restaurants with mixed quality and insufficient guarantee of taste and hygiene.

But please pay attention to straight boyfriends. Dont worry too much about what to eat out. Remember to listen to your girlfriend.

reference:

[1] Sun Yingjie. (2006). Analysis and evaluation of catering industry in 4A scenic area of Beijing. Masters thesis of Guangxi University, Nanning, 11. (16 pages)

[2] Yuan Xinhua. (2018). Problems and Countermeasures of catering management in tourist attractions. Yangtze River series, (26), 94

[3] Zhao Bo. (2014). Model of McDonalds standardization management. China Standard Guide, (2), 32-35

[4]Macdonald2019report.(2020)

[5]DoIqualifytobeafranchisee?.(2020).

[6]Noren,D.L.(1990).TheEconomicsoftheGol denArches:ACaseStudyoftheMcDonald sSystem.TheAmericanEconomist ,34(2),60-64.

[7] Peng Jianfeng. (2017). Standardization paranoia: McDonalds behind the golden arch. China Renmin University Press

[8] McDonalds official website. (2020). Why is McDonalds lettuce so fresh and crisp?

(function(){( window.slotbydup=window .slotbydup||[]).push({id:u5811557,container:ssp_ 5811557, async:true }[9] Wang Hao & Wu Xiaolin. (2013). Investigation and analysis of food and tableware hygiene in scenic spots. China health industry, 10 (21), 19-19. [10] Zhang Yunfeng, Li Yue, & Zhang Lianhai. (2017). Problems and Countermeasures of catering prices in scenic spots. Price regulation and antitrust, (2), [11] Fang Yunmei. (2007). Enlightenment of McDonalds successful management experience on Chinese enterprises. Modern enterprises, (1), 27-28. [12] Zhejiang legal news. (2020). [13] food safety & quality | McDonalds. (2020). [13] food safety & quality| McDonalds. (2020). [13] food safety & quality | McDonalds. (2020)? BMW Brilliance on the verge of Bankruptcy: after 17 years in prison, she and her free trade_ NB16454

[9] Wang Hao & Wu Xiaolin. (2013). Investigation and analysis of food and tableware hygiene in scenic spots. China health industry, 10 (21), 19-19

[10] Zhang Yunfeng, Li Yue, & Zhang Lianhai. (2017). Problems and Countermeasures of catering prices in scenic spots. Price regulation and antitrust in China, (2), 54-56

[12] Zhejiang legal news. (2020). Five star hotel has been found to use expired food materials

[13]FoodSafety&Quality|McDonalds.(2020).