Maotai Feitians price exceeds 3000 yuan? Insiders: its hard to stand firm

category:Finance
 Maotai Feitians price exceeds 3000 yuan? Insiders: its hard to stand firm


Affected by the epidemic situation at the beginning of this year, the market price of Maotai in Guizhou once fell below 2000 yuan, and then slowly rose to about 2400 yuan. When the market discussed whether the market price of Maotai could continue to rise, the market price of Maotai continued to rise all the way after the Dragon Boat Festival, and recently, the first batch price of Maotai liquor rose to a high level above 2800 yuan. On the market also continuously spread the news that the retail price of Maotai terminal exceeded 3000.

In addition, other high-end liquor prices have been rising since July. Wuliangye has raised the terminal retail price of the eighth generation classic Wuliangye from 1199 yuan / bottle to 1399 yuan / bottle. Since October 9, the terminal supply price of the eighth generation classic Wuliangye will be 990 yuan / bottle. Also in July, Luzhou Laojiao raised the recommended retail price of Guojiao 1573 to 1399 yuan / bottle. From September 10, the settlement price of 52 degree Guojiao 1573 classic packaging was increased by 40 yuan / bottle, and that of 38 degree Guojiao 1573 classic packaging was increased by 30 yuan / bottle. In addition, in September 17th, Langjiu announced on its official WeChat official account that the proposed retail price of Qinghua Lang was adjusted to 1499 yuan / bottle, and the price of the Yanghe River Dream Blue M3 product was raised by 20 yuan / bottle.

On October 1, a reporter from e company talked with Mr. Xu, a chain high-end liquor seller in Shenzhen, about this years pre festival market. He told reporters: the sales market before the Mid Autumn Festival this year is a little better than that of last year and the year before last. From the reporters circle of friends, we can also see that the market is busy before the festival. In the early morning of the 29th, a wine merchant in Zhengzhou was still busy transporting dozens of boxes of wine with trucks.

From inertia to diving?

However, the reporter of E company also noticed that the market price of Maotai in Guizhou Province fell again a few days before the Mid Autumn Festival. Taking a batch price calculated by wine dealers as an example, the price remained at 2830 yuan / bottle on September 24 and 25 (the original case liquor in 2020). From September 26 to September 29, the price dropped for four consecutive days, ranging from 30 yuan to 40 yuan per day, and once fell back to 2700 yuan / bottle price, until September 30 and October 1, respectively Its up 20 yuan and 10 yuan. The latest offer on October 1st has fallen back.

Through the observation of the past three years, the reporter of E company also found that the price of Maotai liquor falls habitually in the first few days of the Mid Autumn Festival, and it also drops to a certain extent after the Mid Autumn Festival. Especially before the Spring Festival in 2019, Mr. Xu, the Shenzhen wine merchant, introduced to company E: last year, the Mid Autumn Festival fell more fiercely, and it dropped by more than 400 two days before the Mid Autumn Festival. In August, when reporters talked to him, Mr. Xu said, it is estimated that it will fall around the Mid Autumn Festival. As for the habitual decline before and after the Mid Autumn Festival, Mr. Xu explained: before the Mid Autumn Festival, Maotai will generally release goods, and the closer the festival is, there will be a kind of panic, so someone will sell goods, and gradually form a panic atmosphere, which will aggravate the selling pressure.

On the market news, just before September 25, when the market price of Maotai fell, it was reported that Maotai distillery put in at least 300000 bottles of Feitian Maotai through direct sales channels such as supermarkets. In addition, through historical data, it can be found that Maotai distillery has a tradition of increasing production before key festivals. At the end of August 2017, Maotai company decided to launch 6200 tons of products before the Mid Autumn Festival and national day; in 2018, before the Mid Autumn Festival and national day, Maotai launched a 7000 ton incremental plan; in 2019, Maotai also said on the eve of the Mid Autumn Festival and national day that it would put 7400 tons of Maotai liquor into the market.

Maotai manufacturers do not have the ability to continuously put in liquor at present, so they will generally increase their liquor delivery at critical moments such as holidays. Before the festival, one of the more serious factors is that there are not so many goods, dealers also have the demand to stir up the price, the above-mentioned liquor industry analyst told reporters: before the festival, the company must focus on sending a batch of goods, this launch is also the performance of centralized delivery, and the market batch must be moved.

What do you think of the future

The above liquor analysts said: after the festival, the market and dealers are aware of the off-season, so the Mid Autumn Festival before and after the National Day is down according to the previous convention, but after the festival, the manufacturers investment will also decline, and the price will not drop too much. Judging from this years situation, it may maintain a short-term fluctuation at the current price, and even will soon stabilize or slightly rebound.

In addition, in the past two years, although the market price of Maotai has repeatedly been reported at a high price of more than 3000 yuan, from the perspective of the actual situation, the general market price is still basically maintained below 3000 yuan, and the retail price of more than 3000 yuan appears in a small number of retail channels. However, due to the high price, it is easy to attract market attention, there is no unified price at the retail terminal, so it is necessary to divide the specific situation In fact, some of them sell more than 3000 yuan, mainly depending on the cost price of the merchants and the target customer base, as well as whether there are some special needs. As for the market price of Maotai in a short period of time in the future, the above-mentioned liquor industry analysts said: if there is no major crisis, such as war, it will be very difficult to return to less than 2500 yuan. In fact, at this stage, the ability of the rich to consume Maotai is still very strong. Mr. Xu, a liquor merchant in Shenzhen, said: it is difficult to exceed 3000 yuan at a normal ordinary price. If it exceeds 3000 yuan, it will be a great pressure on consumers. Moreover, if it exceeds 3000 yuan, the manufacturers will adjust by increasing the investment. Extended reading in September: listed banks replenished 240 billion yuan of blood through secondary capital bonds, eight months ahead of the total amount. The online transaction volume of UnionPay in the first two days of the National Day holiday increased by 11.8% compared with the same period last year. Biden tweet: I will be the president of the United States. Source: e company responsible editor: Yang Bin_ NF4368

In addition, in the past two years, although the market price of Maotai has repeatedly been reported at a high price of more than 3000 yuan, from the perspective of the actual situation, the general market price is still basically maintained below 3000 yuan, and the retail price of more than 3000 yuan appears in a small number of retail channels. However, due to the high price, it is easy to attract market attention, there is no unified price at the retail terminal, so it is necessary to divide the specific situation In fact, some of them sell more than 3000 yuan, mainly depending on the cost price of the merchants and the target customer base, as well as whether there are some special needs.

As for the market price of Maotai in a short period of time in the future, the above-mentioned liquor industry analysts said: if there is no major crisis, such as war, it will be very difficult to return to less than 2500 yuan. In fact, at this stage, the ability of the rich to consume Maotai is still very strong. Mr. Xu, a liquor merchant in Shenzhen, said: it is difficult to exceed 3000 yuan at a normal ordinary price. If it exceeds 3000 yuan, it will be a great pressure on consumers. Moreover, if it exceeds 3000 yuan, the manufacturers will adjust by increasing the investment.