The future outcome of Beijing Xinfadi: success in SARS and failure in Xinguan?

category:Finance
 The future outcome of Beijing Xinfadi: success in SARS and failure in Xinguan?


Since the outbreak in Xinfadi in Beijing in June this year, the merchants who originally operated here temporarily moved their wholesale business to Gaobeidian Xinfadi, 80 kilometers away. However, after the operation of Xinfadi in Beijing resumed, some business households did not return.

He runs mango and pitaya business in Xinfadi, Beijing. Last year, due to the high bidding price of Pitaya parking spaces in Xinfadi, Beijing, he gave up the wholesale of pitaya, although he was familiar with the wholesale business of Pitaya in Vietnam.

One parking space is 1.8 million yuan, and it has been used for three years. I need two parking spaces. After weighing it, I gave it up. Zhao Dongchun, who only kept the mango business, was glad that he came to Gaobeidian Xinfa, where the warehouse and office costs were cheap, and the labor costs were also reduced.

The more important reason for moving to Gaobeidian is that his big customers have been shopping for fruits in Gaobeidian in recent months, and all kinds of products are important factors for customers to decide which market to buy.

A watermelon merchant told interface news that nearly 70% of the transaction volume of Beijing Xinfadi came from Tianjin, Hebei, Shandong and other foreign customers outside Beijing. Most of these customers are local secondary wholesale market operators with large and stable purchasing volume.

After a large number of operators moved to Gaobeidian Xinfadi due to the epidemic, many purchasers also came to Gaobeidian. After the epidemic ended, Beijing Xinfadi soon resumed its market, but the shippers stranded in Gaobeidian were unwilling to come back, resulting in incomplete fruit products in Beijing Xinfadi. In the past, purchasers used to purchase dozens of goods in a large car, but now only three or five kinds of goods have been collected, so loading is not active.

In the early morning of September 22, the interface news found in Beijing Xinfadi market that the fruit area was a bit cold. There were still special channels for watermelon, orange, kiwi fruit and other conventional fruit categories. Mango, pomegranate, winter jujube and other products were listed in turn in the form of umbrella stalls and parking spaces, waiting for local vendors to purchase goods.

Only a few hours before this, the stall owners sent away some big purchasers who came to buy pomegranate, grape and other products in big cars. Due to the time limit of large vehicles on the road in Beijing, most of the transactions took place at night.

Another Tianjin buyer of vegetables told the interface news that Beijing Xinfadi still has subsidies for vegetable purchasing. His 7.7-meter semi-trailer is equipped with more than ten kinds of vegetables, such as white radish, onion, milk cabbage and garlic bolt.

On September 22, he can get a subsidy of 200 yuan, but if he purchases fruit, he is suggested to go to Xinfadi, Gaobeidian. There is more comprehensive, and the price is also advantageous. There are many secondary dealers (secondary wholesalers) here in Beijing Xinfadi. The purchasing experience is that if the fruit merchants can come back from Gaobeidian, they can support the fruits of Xinfadi in Beijing.

In Beijing Xinfadi vegetable wholesale area, the interface news saw that several purchasers who came to receive subsidies were providing corresponding certificates. One of them said that the subsidies have been reduced in recent days, and they can get 200 more a few days ago, but it is better than none.

The watermelon merchants mentioned above disclosed to the interface news that since the market opened on August 15, Beijing Xinfadi has not imposed any entrance fees. Before that, the previous charge for a 13 meter car was about 1900 yuan, which can be regarded as an incentive subsidy for merchants.

Although there are more preferential policies for purchasers and wholesalers than before the epidemic, the pull on the whole market is not obvious. According to the estimation of watermelon operators, the turnover of fruit area in Xinfadi in Beijing has only recovered to 50% of that before the epidemic.

In contrast, Hebei Gaobeidian Xinfadi, which is 80 kilometers away from Beijing Xinfadi, ushered in the most prosperous two months in the past five years.

In 2010, Beijing Xinfadi and Baoding Gaobeidian Municipal Peoples government signed the Beijing Xinfadi Gaobeidian agricultural products logistics park project agreement, and registered and established Hebei Xinfadi agricultural and sideline products Co., Ltd. in that year, Beijing Xinfadi was also one of the shareholders.

In 2013, Beijing Xinfadi official website once introduced that Beijing Xinfadi Hebei Gaobeidian agricultural and sideline products logistics park is the largest agricultural and sideline products logistics park with the largest investment scale and the highest degree of modernization. It is also the benchmark project for Beijing Xinfadi to implement the development strategy of internal upgrading and external expansion. It is necessary to build the project into a warehousing and transit base connecting Beijing and Tianjin and facing the whole country The central big kitchen of clean vegetables.

Gaobeidian Xinfadi wholesale market began to operate in October 2015, but in the previous few years, it did not develop into the second Beijing Xinfadi. In the eyes of a businessman, before the epidemic, there were no large-scale buyers, nor large-scale purchasers in Gaobeidian, and the varieties were not complete, which was not comparable with Beijing Xinfadi.

In the equity structure of Hebei Gaobeidian Xinfadi agricultural and sideline products Co., Ltd., Beijing Xinfadi is the largest shareholder with 30% shares. Zhang Yuxi and Gu Zhaoxue, the two most important management personnel from Beijing Xinfadi, serve as directors here, but they do not participate in the management of Gaobeidian Xinfadi.

The trading volume of Gaobeidian Xinfadi will be 8.96 million tons in 2019, with a transaction value of 45 billion yuan. The trading volume of Beijing Xinfadi in 2019 is 17.49 million tons, with a transaction volume of 131.9 billion yuan, three times of the former.

This kind of threat directly forces Beijing Xinfadi, and even some operators conclude that Beijing Xinfadi became a result of SARS, or lost to Xinguan.

If the large businesses in Beijing Xinfadi fail to return in time, Gaobeidian Xinfadi will catch up.

According to Wei Shujian, President of Hebei Gaobeidian Xinfadi group, the trading volume of the wholesale market was close to 7 million tons at the end of August this year, reaching the historical peak in the same period since its operation for five years.

A large part of this comes from the contribution of merchants in Beijing Xinfadi. Wei Shujian said that a large number of dealers from Beijing moved to Gaobeidian, which also made the imported fruits and high-quality fruits more complete. In addition, there were also some special dishes and water vegetables, which basically made up for some shortcomings of the original Gaobeidian market. Taking the current trading volume of imported fruits as an example, the recent daily turnover is 3-5 times that of last year, last year, more than 300 tons a day, now it seems to be more than 1800 tons.

Zhao Dongchun, a Mangifera and Zhao Chuanwen, a Durian giant, have set up offices and stalls in the Xinfa area of Gaobeidian, renting dormitories for their employees. Zhao Chuanwen told interface news that in the peak season, his trading volume reached 20 containers with a total of 800 tons of durian. Since 60% of his customers are concentrated in the three eastern provinces and Inner Mongolia, moving to Gaobeidian has little impact on his business. On the contrary, he stayed in the new development site of Gaobeidian because of more convenient transportation, lower rent and parking costs.

Liu Xiaozhi, who specializes in importing fruits, has opened outlets in both Gaobeidian and Xinfadi to meet the needs of customers in both places. A mango merchant in Xinfadi in Beijing also told the interface news that many fruit wholesalers have shops in both places. The turnover of Gaobeidian is bigger because most of its customers are second-class wholesalers. Beijing is more based on the previous cultivation The needs of local customers.

Those who withdrew from Gaobeidian were mainly Beijing based business households. The watermelon merchants mentioned above told interface news that their big customers, including Yonghui and guoduomei, which have a large and stable purchase volume all year round, are still more convenient in Beijing. Although he has lost some foreign customers, he has no plans to go (Gaobeidian) at present. Customers in Beijing need to be maintained.

Zhao Shigang, a big tomato farmer, does not intend to move away from Beijing Xinfadi. He has started to build his own vegetable base in Shanxi. In the future, after upgrading, Beijing Xinfadi will definitely need more high-quality dishes and packaged vegetables that can be directly supplied to supermarkets. His base advantages will play an important role in the upgraded Beijing Xinfadi in the future.

Watermelon merchants are a little worried about the future. In his opinion, the current location of Xinfadi in Beijing belongs to the urban area. The traffic congestion and environmental protection problems will aggravate with time. It is inevitable to be required to upgrade in the future. Want to restore the original level of prosperity, the probability is not too big. According to the latest data released from Beijings official website of 27000 tons of vegetables, the amount of vegetables entered the market rose from 17000 tons. At present, the trading volume of Xinfa District in Beijing has recovered to 60% - 70% of the level before the epidemic, and it is expected to return to the historical supply level before the Mid Autumn Festival and national day. Source: interface news Author: Zhao Xiaojuan, editor in charge: Zhang Mei_ NF2100

Watermelon merchants are a little worried about the future. In his opinion, the current location of Xinfadi in Beijing belongs to the urban area. The traffic congestion and environmental protection problems will aggravate with time. It is inevitable to be required to upgrade in the future. Want to restore the original level of prosperity, the probability is not too big.

According to the latest data released from Beijings official website of 27000 tons of vegetables, the amount of vegetables entered the market rose from 17000 tons. At present, the trading volume of Xinfa District in Beijing has recovered to 60% - 70% of the level before the epidemic, and it is expected to return to the historical supply level before the Mid Autumn Festival and national day.