Who can stir up the 500 billion online car Hailing market?

category:Finance
 Who can stir up the 500 billion online car Hailing market?


And the point is that taking a taxi during the trip is one of the just needs.

Why do giants pay so much money to get together? Have the industry pain points such as uncontrollable service quality, difficult to completely evade the safety responsibility and ineffective privacy protection have been solved?

Many cars, low price, aggregation taxi platform advantages

Li Le, who stayed in Beijing after graduation, downloaded several taxi software to keep up with him for daily work. But it would be hard to call heavy. The first thing I hate to get up early is the early peak. I cant get a car around. Sometimes it is estimated that 15 minutes will be waiting. Actually, the queue is light for half an hour. I dare not gamble on one. I have to try several more Home.

It was not until one time that a colleague shared an aggregation taxi platform that Li Le said goodbye to the above troubles: its so cool. Its very nice to call a taxi on the whole network with one button. Theres no need to drive several apps to get a taxi. One app is OK.

There are dozens of online car Hailing platforms on the aggregation taxi. Li Leping mainly checked the platforms he was familiar with, such as Shouqi car hailing and Cao Caos travel. However, after clocking in Hongya Cave Scenic Spot in Yuzhong District on October 1, it was more difficult to get a taxi.

It took more than a few platforms to get the car. It was a T3 that received the order. It seems that there is no such brand in Beijing. Li Le said that he had to expand the scope of his choice, sure enough, dont put eggs in one basket.

Different from Li Le, he Jiajia prefers to get a taxi together more because he saves money.

He Jiajia told the zinc scale that he usually used Gaode because of its large subsidy, and the coupons were very practical: I set an alarm clock to rob the welfare. I bought a 5 yuan u00d7 5 times weekly taxi package for 2.99 yuan.

On the other hand, several mainstream aggregation taxi platforms on the National Day holiday are still investing heavily to attract users, providing subsidies of 100 million yuan for various travel expenses, such as Gaode maps 1.1 billion yuan activity and Baidu maps 11.1 billion yuan welfare.

He Jiajia said that the familys trip to Suzhou and Hangzhou mainly relies on online car Hailing. In order to save money, you can take turns using these mainstream aggregation taxi platforms. A little makes a lot, and you can always save more.

Under the pattern of the battle of the five armies, the giants have their own plans

With the advantages of more cars and more discounts, the aggregation mode has become a sharp tool for Internet giants to enter the hinterland of online car Hailing.

Goldmap took the lead in sniffing out the opportunity, and designed the aggregation taxi mode in July 2017, with the purpose of achieving win-win results: it is more convenient for consumers to call cars and optimize the allocation of resources; the third-party online car Hailing obtains the flow entrance, thus expanding the development space, which is particularly important for small and medium-sized online car Hailing; it is an important link for map and even Alibabas ecosystem, In the future, there will be a channel to realize the flow.

Three months later, baidu map also came to an end.

An Internet watchman told the zinc scale: the intention is good, but the habits of consumers are hard to change in a short time. The polymerization mode is not conducive to the early stage of the rally. Only a long time, only two game player of Baidu and Baidu were suck. After that, harrow travel also cut into the track, but the market did not improve much.

At that time, the aggregation taxi platform did not seem to be taken seriously.

However, with the outbreak of a series of online car Hailing safety incidents, comprehensive compliance has become an inevitable choice. As a result, the market access threshold has been raised, a large number of non-conforming vehicles and drivers have been eliminated, but the huge user demand has not been reduced, on the contrary, it is growing year by year, leading to the imbalance of supply and demand.

As a result, it is more and more difficult to take a taxi during the peak period in 2019, and the aggregated taxi mode ushers in the spring, which increases the transport capacity on the supply side, thus alleviating the above problems to a certain extent.

As the market heats up, meituan, Ctrip and Tencent maps have been attracted, and various small and medium-sized aggregation platforms have sprung up like mushrooms. As a result, a second curve has emerged in the development of online car Hailing.

However, the giants have different priorities.

The purpose of Gaode map, baidu map and Tencent map is to improve the map ecosystem and enhance the service value chain; the purpose of harrow travel is to explore diversified travel applications, extending from bike sharing sub circuit to big travel track, seeking a thicker living soil; meituans goal is to complement the local life puzzle, so as to obtain a stable traffic increase The purpose of Ctrip is to open up the upstream and downstream industry chain of tourism and realize the maximum value.

Not only the original intention is not the same, the giants play differently.

Gaode map and Baidu map are on the road of high subsidy. Many netizens find that after enjoying the preferential treatment, the price is sometimes even cheaper than that of calling a car on the Internet directly; Tencent map takes the road of alliance, cooperates with the third-party online car Hailing platform to participate in the market competition in the form of complementary advantages; meituan, Ctrip and Harlow travel mainly focus on mining all kinds of active users For example, according to the internal data of meituan, 30% of daily active users have travel demand.

The three major industry pain points still need to be solved

Some disadvantages are also exposed.

The essence of taxi Hailing is an intermediary platform, and it lacks the binding force on the third-party online car Hailing. Therefore, it brings a series of problems such as the difference between the estimated price and the actual price, the intentional detour of online taxi Hailing drivers, and the low efficiency of customer service.

In order to solve this pain point, the industry is pushing for compensation in advance. That is, when consumers encounter situations such as no fare deduction, charging in advance, not ending charging in time, inaccurate estimated price, and driver detour, if the third-party online car appointment is not handled in time, the aggregation taxi platform will compensate consumers, and consumers will no longer have to entangle themselves with the third-party online car Hailing.

However, at present, the advance compensation has not yet achieved full coverage. For example, there are more than 40 online car Hailing vehicles aggregated by Gaode map, but only 27 online car Hailing vehicles are covered by advance compensation.

Secondly, it is difficult to avoid the safety responsibility completely.

Zhou Yujie, partner of Chongqing Jingyou law firm, told zinc scale: the aggregation taxi platform still bears the supervision responsibility. Does the third-party online car Hailing company connected to the platform meet the operation requirements? Is it safe and compliant? In case of non-compliance, consumers have the right to sue the aggregation taxi platform.

According to the meeting, the aggregation platform should jointly assume the responsibility of safety guarantee and the overall responsibility of solving passenger complaints, which means that even if there are some agreements, it is still difficult for the aggregation platform to evade the safety responsibility.

Thirdly, privacy protection needs to be strengthened.

Previously, a number of media reported that a female netizen met a stranger who constantly added wechat harassment after using meituan to take a taxi on the evening of July 16, 2020. She thought that the platform privacy protection was not effective.

After investigation, meituan taxi admitted that the problem lies. Since the female netizens did not set up a user name, the system uses the mobile phone number as the user name by default, which means that the platform has poor privacy protection.

In fact, travel is a data rich place with high requirements for privacy protection. If you are not careful, you will fall into trouble. For example, in 2018, the Federal Trade Commission ruled that Uber would audit every two years in the next 20 years because Uber failed to fully protect the privacy of users and drivers. Wan Lifu, a Trojan horse expert, told the zinc scale: personal privacy protection is a long-term security project, and the alarm bell must be ringing for a long time. Otherwise, it will become a mine for the development of the industry, which may detonate on that day and become an obstacle to the healthy development of the industry. In this way, the convergence platform has become an important force that can not be ignored in the online car Hailing track. As the arena of the Internet giant, in the process of continuous exploration, the above industry pain points may eventually be solved, and the company that takes the lead in overcoming the pain points may stand out and become the leader of the track. I hope it wont be too late. Source: interface news editor: Zhang Mei_ NF2100

In fact, travel is a data rich place with high requirements for privacy protection. If you are not careful, you will fall into trouble. For example, in 2018, the Federal Trade Commission ruled that Uber would audit every two years in the next 20 years because Uber failed to fully protect the privacy of users and drivers.

Wan Lifu, a Trojan horse expert, told the zinc scale: personal privacy protection is a long-term security project, and the alarm bell must be ringing for a long time. Otherwise, it will become a mine for the development of the industry, which may detonate on that day and become an obstacle to the healthy development of the industry.

In this way, the convergence platform has become an important force that can not be ignored in the online car Hailing track. As the arena of the Internet giant, in the process of continuous exploration, the above industry pain points may eventually be solved, and the company that takes the lead in overcoming the pain points may stand out and become the leader of the track.

I hope it wont be too late.