The two tweeted at the same minute, but the exact number of seconds couldnt be confirmed. Only some quick witted people showed that zaranyas tweet might be only a dozen seconds late for trump. So everyone was amazed: How did this NBA reporter get the inside information of the White House?
Countless people marveled at zaranyas ferocious cross-border, and others said: in the competition of goat, chames officially surpassed the God of Warcraft.
The NBAs media ecosystem has been active on twitter for a long time. Although they also talk about politics from time to time (especially after George Freuds death), zaranya was indeed the first NBA reporter to report breaking political news as sports news. With the increasingly close interweaving of sports and politics, the business boundary of sports journalists seems to be blurred.
As one of the reporters who master the most NBA news, chalanyas name has long been in the circle. Its hard to imagine that hes only three years out of college.
His career is as legendary as many NBA stars. He fell in love with basketball since junior high school, but limited by his talent, his dream of playing in the NBA was shattered in high school.
At that time, social networks had not yet become popular. Chalanya mainly relied on hoopsphype and realgm to watch basketball news. These two media established their foothold in the industry with their fast updating speed. However, chalanya still remembers that she always refreshed the website and was eager to see the news.
In her third year of high school, chalanya joined the school newspaper and covered sports news. But the school newspapers sense of achievement could not satisfy him. He wanted to report on the professional league and even more wanted to enter the professional circle. So he began to write a bull blog in a column under the Chicago Tribune, covering daily news and post game summaries.
However, at the beginning, chalanya can only make some anecdotes. Who signed the new 10 day contract and who got the new non guarantee contract was not the type that could attract attention.
Chalania wanted a chance to report with the team, but because he was not an adult, the Bulls refused his application for an interview card. Undaunted, he went north to Milwaukee to find the bucks.
After all, Milwaukee is a small ball city, and there is not so much media attention. Seeing zaranya, who is willing to work for free, Bucks public relations department approved his application, which opened a new door for chalanyas journalist career.
Chalanyas first game, the 2013 Bucks playoff against defending champion heat, took him three hours to return. At that time, he did not have his own car. He borrowed his mothers old Toyota car and had to pay for the fuel.
It happened to be Brandon Jennings last game at the Bucks, and he wanted to do a post game interview about him. But after the game, he didnt find Jennings in the dressing room, so he ran to the parking lot to block people. It was unprofessional, but Jennings didnt mind. They talked for about three minutes, and zaranya succeeded in writing an exclusive interview..
These exhausting and time-consuming work conflicts with his studies. In his junior year, in a 50 minute class, the source suddenly called him to disclose the news, and he walked out of the classroom to answer. Twenty minutes later, he finished the phone call and came back to the classroom to be criticized by the professor.
But such a busy and diligent work, also let his NBA sideline gradually become the main business. In the 2013-14 season, before he was 20 years old, it was a big story that lol Deng was traded by the bulls to the Cavaliers.
Because of the news, chalanya gained 4000 fans one night. His active activities in the NBA circle have attracted the attention of many senior journalists. Paul ficenbaum, the editor in chief of sports illustrated at that time, took the initiative to get to know him. Later, feichenbaum became the chief content officer of the athletics, which paved the way for chalanyas future.
But has always been the Yahoo Sports first card the God of war -- Adrian warnarowski naturally also pays attention to him. In September 2015, Warner rosky announced zaranyas joining Yahoo in his signature way, calling him the best young basketball journalist in the world..
He himself said, God knows what I can do without twitter. It became a tool I could use and changed everything.
Woj and shams chalanya
Since the rise of social media, the road of traditional media has become narrower and narrower. In the United States, the status of media has also declined. From the gatekeeper and the fourth power in the Watergate era, it has been submerged by false information and propaganda in social media, and has become false news in the words of the president.
The brand of Yahoo, to some extent, represents the glorious era of portal news website. This is true of wanaroski, of course. His wojbomb is the transition from serious news to flow news, which leads to the change of communication direction of the whole NBA.
But in the general situation, the decline of Yahoo is irreversible. In 2017, Yahoo was acquired by Verizon, a communications giant. On July 1, the same day the NBA free market opened, Warner rosky announced that he would leave Yahoo to join ESPN and take away most of his team.
Not long after graduating from University, chalanya was pushed to the position of the pillar of Yahoo Sports. In the summer of 2017, he staged a dragon and tiger fight war with warnarowski, which was even more wonderful than the free market itself. They set up a special topic for the media to score more points for them.
At this point, chalanya has finally become a major journalist on his own, and is also the main competitor of master warnarowski.
In 2018, zaranyas contract with Yahoo expired. At that time, NBA circles ridiculed him as the heaviest Freeman of the summer. Instead of staying, he joined the athletic, which has attracted a large number of venture capitalists and has achieved initial success in the payment mode, and continues to fight with Warner rosky.
On the other hand, because of the halo of ESPN media giant, his disclosure has been limited. The most obvious example is that the NBA and ESPN, in order to ensure the viewing effect, do not allow warnarowski to disclose the teams choice in advance on draft day, which actually makes netizens less happy. As for the top star of the leagues golden owners, Werner roski is more unlikely to be black as before.
But zaranya is no doubt taking the road that voranovsky has gone through to the end. The athletic does encourage this approach, as can be seen from the conflict between Durant and the warriors that its Bay Area Branch has been hyping over the past year.
Although chalanyas disclosure and powder rising speed are very fast, but his accuracy can not be compared with several ESPN ace reporters. For example, when the Lakers had internal problems last year, chalanya took the lead in robbing Walton in the dressing room and clashed with several veteran Laker veterans. But later, ESPN revealed that it was basically the opposite, but the content and logic were more credible.
Wo Shen is more old-fashioned, and is not willing to use its influence to wade through muddy waters
But in todays era of the environment, NBA has a star into politics, media people are inevitably affected. As a pioneer and sharp thinker, Werner rosky seems to have become a conservative traditionalist who cant be compared with a bold young man.
The big news about the presidents infection with the virus has created a traffic carnival on social networks. Too many people like zaranya want to take a piece of it and enjoy the spread effect of big V. Right and wrong seem to no longer matter.