IPhone 12 didnt come today. Apple told you to be late, but the A14 chip came ahead of time

category:Internet
 IPhone 12 didnt come today. Apple told you to be late, but the A14 chip came ahead of time


On the first day of power cut-off, there was no reversal and no accident. Huawei ushered in a dark moment.

In the early morning of September 16, Beijing time, Apple released Apple watch 6, entry-level Apple watch se, iPad 8 and iPad air equipped with A14 bionic chip (5nm process technology) in Apple park. The new iPhone was supposed to be delayed due to the epidemic situation and the impact of the industrial chain, but Apple still stubbornly held the autumn conference as scheduled.

According to media reports, Apple will hold another launch of its iPhone 12 Series in October and a new Mac in December, which shows the intensity of Apples voice. The industry chain predicts that during the ban period, Huaweis lost share will be divided up by Samsung and apple. Of course, Xiaomi, oppo and vivo are also eyeing.

This time, there is no iPhone 12

So when Apple announced its new fall launch on September 15 (U.S. time), there was a lot of excitement. However, just as everyone was looking forward to the iPhone 12 series, the industry chain told us that the new iPhone would be absent.

Apple released Apple watch 6, which is 20% faster than the previous generation. Applewatch6 is equipped with watchos7, bringing family sharing settings, sleep tracking, automatic hand washing detection, new types of physical training, and support for selecting and sharing dials.

Wei endText.video -infoa{text-d ecoration:none;color :#000;}# endText.video - infoa:hover {color:#d34747;}# endText.video -listli{ overflow:hidden;float :left;list- style:none;width :132px; height:118px;position :relative; margin:8px3px0px0px; I am sorry. entText.video -lista,# endText.video - lista:visited {text-d ecoration:none;color :#fff; I am sorry. endText.video - list.overlay {text- align:left;padding :0px6px;background-color:#313131;font- size:12px;width :120px; position:absolute;bottom :0px; left:0px;height :26px;line- height:26px;overflow :hidden;color:#fff;}# endText.video - list.on {border- bottom:8pxsolid#c4282b ; endText.video - list.play { width:20px;height :20px; B ackground:url ( http://static.ws.126.net/video/img14/zhuzhan/play.png ); position:absolute;right :12px; top:62px;opacity :0.7;color:#fff; filter:alpha (opacity=70);_ B ackground:none;_ filter:progid : DXImageTransform.Microsoft.AlphaImageLoader (src= http://static.ws.126.net/video/img14/zhuzhan/play.png );}# endText.video - lista:hover.play { opacity:1;filter :alpha(opacity=100);_ filter:progid : DXImageTransform.Microsoft.AlphaImageLoader (src= http://static.ws.126.net/video/img14/zhuzhan/play.png ; }if(1/*/(iPhone|iPad|iPod|Android|NETEASEBOBO|blackberry|bbd+)/ ig.test ( navigator.userAgent )||/safari|chrome|firefox/i.test( navigator.userAgent )*/){varstr1=; varstr2= your browser is temporarily unable to play this video Frequency. < / video > ; document.getElementById (FPlayer1404863609673). parentNode.innerHTML=str1 +STR2;} introducing applewatchseries 6 (source: Netease technology report) window.NTES&&function (d){varf=function(c){varb=c.getAttribute(flashvars),a=c.getAttribute(repovideourl).replace(.flv,- mobile.mp4 );h=d(c. parentNode.parentNode.parentNode ) g=; if(1/*(iPhone|iPad|iPod|Android|NETEASEBOBO|blackberry|bbd+)/ ig.test ( navigator.userAgent uff09*/) {g = < videocontrols = controls preload = auto width = 100% height = 100% > < sourcetype = video / MP4 SRC + A + > your browser is temporarily unable to play this video. < / video >; ntES (. Video > )- inner.video ).attr(style,background:#000;);}h.$(.video)[0].innerHTML=g;}, e=function(b){vara=d(b. parentNode.parentNode.parentNode );a.$(li).removeCss(on),b.addCss(on),a.$(.video-title)[0].innerHTML=string== typeofb.textContent?b .te xtContent:b.innerText , A. $(. Video title) [0]. SetAttribute (URL), A. $(. Video from) [0]. InnerHTML = (source: + b.getattribute (source) ), f (b);}; window.continuePlay=function (){vara,b=d(d(.video- list.on )[0].nextSibling);3==b.nodeType&&(b=d(b.nextSibling));if(b&&d(.video-innerinput)[0].checked){e(b);}},function(){vara={ init:function (){if(d(.video-listli)[0]){d(d(.video-listli)[0]).addCss(on), this.eventBind ();}}, eventBind:function (){d(.video-listli).addEvent(click, function(b){e(d(this)),b.preventDefault();});}};a.init();}();}(NTES);

Introducing applewatchseries 6 (source: Netease technology report)

The third product introduced at Apples press conference is the new generation iPad, which basically has the same appearance. It uses A12 bionic chip, supports Apple pencil and smart keyboard, and is priced from 2499 yuan.

New iPad air Promo (source: Netease technology report)

What is more surprising is that Apple took the lead in using the A14 bionic processor on iPad products. According to reports, the new iPad air is equipped with A14 bionic chip. This is also the first chip in the industry to mass produce 5nm process technology. Its transistor size is in atomic units. It has 11.8 billion transistors, and can run 11 trillion neural network operations per second. Compared with the 7Nm chip, the performance of the chip is increased by 40%. The CPU of the chip is improved by 40%, and the graphics processing is improved by 30%. It can be said that it is the strongest processor on the ground at present.

In the final stage, cook officially announced that the official versions of ios14, ipados14, tvos14 and watchos7 will be launched tomorrow. According to the time, the domestic market will start to push comprehensively on the 17th.

Of course, I thought Apple would announce the launch date of the new iPhone, but the answer was: please wait.

In fact, due to the impact of the epidemic, the production time of the new iPhone 12 has been delayed repeatedly.

At least, Foxconn will not be ready for the production of iPhone modules until the end of March, but it is expected that the production of the iPhone series will not be ready until the end of March because of the problem of large-scale production of the iPhone series.

At the end of July, apple confirmed that this years new iPhone will be available a few weeks later than usual. Last year, we started selling the new iPhone in late September, but we expect it to be available in a few weeks this year, Apple chief financial officer Luca Maestri said on a earnings call with investors that day

As a result, speculation from the industry chain is that Apples iPhone 12 will be launched in October, rather than September, as usual. Todays press conference also confirmed this news, this time only the core chip and system have come, and the iPhone 12 has not been revealed.

Although there is no new iPhone 12 at the launch, there are many rumors about the product.

Guo Mingji, a big analyst from Tianfeng international, made the latest forecast on the design and specifications of the iPhone 12 series. Guo believes that the iPhone 12 series will include four models: 5.4-inch iPhone 12, 6.1-inch iPhone 12max, 6.1-inch iPhone 12pro and 6.7-inch iPhone 12 promax. All models support 5g, and there are two versions. One is the band below 6GHz, which is expected to be shipped in early October, mid October, late October and late October, and the other is 6GHz plus millimeter wave band, which will be delivered later Production and shipment.

As for the rumored 120Hz high refresh rate screen, Guo Mingzhen said that all iphone12 series do not support 120Hz high refresh rate. Apple will probably add 120Hz refresh rate to the iPhone 13 which will be launched next year. At the same time, ltpo technology will be used to reduce power consumption.

As early as 2019, Chinas domestic mobile phones have begun to use the screen with a refresh rate of 120Hz. This year is the year when the refresh rate of 120Hz is popular, and it has become the standard configuration of flagship computers and game phones.

In terms of core configuration, it is reported that the iPhone 12 will adopt a 5nm A14 chip, which has a qualitative leap compared with the previous generation A13 in terms of performance and endurance.

In terms of cameras, Apples iPhone 12 also has a great improvement. Although the iPhone 12 will still adopt dual camera and triple camera, it will adopt 7p lens. Compared with the past 5p lens, it will further improve the image and video quality.

More importantly, Apple may cancel giving away wired headphones and chargers on the iPhone 12, so as to achieve the purpose of reducing the price. Compared with the iPhone 11 series, Apple may reduce the price by $50, and the concession in price will win a lot of favor for apple. This time, apple watch 6 didnt ship a charger.

Coincidentally, Huawei cut off its supply on September 15, and Apple launched its new autumn product in the early morning of September 16. The contrast is too obvious.

As we all know, after September 15, semiconductor companies, including TSMC, Qualcomm, Samsung, SK Hynix and micron, can no longer supply chips to Huawei, and Kirin 9000 has become the last winner.

According to media reports, Kirin 9000 series chips are in stock for about 10 million pieces, which can last for about half a year. However, it is also reported that Huawei shipped all Kirin chips from TSMC to China before the ban. According to reports, the number of Kirin chips returned is as high as 120 million, including Kirin 9000 with 5nm process and Kirin 990 with 7Nm process.

After the GMS service is missing and the chip is cut off, Huaweis global market share will face a cliff like decline. According to foreign media, Huawei plans to produce about 50 million smartphones in 2021, down 74% from its expected shipment in 2020.

According to DIGITIMES, Huaweis lost share will be split up by Samsung and apple, especially in the high-end product market. However, in the European market, millet and oppo will also get good opportunities.

According to the monitoring report released by canalys, Xiaomis share in Europe surpassed Huawei in the second quarter of this year, becoming the third largest mobile phone brand in Europe with a market share of 17%, after Samsung and apple. Oppos sales in Europe also increased by 300% in the second quarter of this year.

In addition, at the beginning of September this year, Liu Bo, President of oppo China, mentioned in an internal letter that the overall sales volume of oppo China is expected to increase to 100 million units this year, and the sales volume will increase by more than 30% in the second half of this year.

According to the industry chains prediction, Huaweis ban time will increase the shipment volume of apple and Samsung by at least 15% in 2021 compared with this year (2020).

This years apple market performance is unexpected, completely unaffected by the epidemic. In Apples third quarter report this year, Apple CEO Cook said the iPhone business grew faster than expected and said the iPhone market performed very well in May and June. Judging from the third-party data report, Apples iPhone market performance in the second quarter of China is very eye-catching. According to counterpoint data, in the second quarter of 2020, apple ranked fourth, but increased by 34% year-on-year, making it the only mobile phone brand to grow (the other is Huawei). If, while the core configuration of the iPhone 12 series is upgraded to 5g, and the price of the iPhone 12 series is compromised in the rumor, Apples rush to buy may reappear, and the ranking of mobile phone manufacturers will face another reshuffle. Its time for Huawei Hongmeng to keep up with Apples Google tax. Professor Qiao Xiuquan of Beijing Post: 5g base station consumes too much power, sleep will be normal operation. This toilet is worth 160 million yuan! NASA will send it to the sky next week_ NT2541

This years apple market performance is unexpected, completely unaffected by the epidemic. In Apples third quarter report this year, Apple CEO Cook said the iPhone business grew faster than expected and said the iPhone market performed very well in May and June.

Judging from the third-party data report, Apples iPhone market performance in the second quarter of China is very eye-catching. According to counterpoint data, in the second quarter of 2020, apple ranked fourth, but increased by 34% year-on-year, making it the only mobile phone brand to grow (the other is Huawei).

If, while the core configuration of the iPhone 12 series is upgraded to 5g, and the price of the iPhone 12 series is compromised in the rumor, Apples rush to buy may reappear, and the ranking of mobile phone manufacturers will face another reshuffle.