National Day film publicity relies on short video, and the most popular talk show actors have also come

category:Finance
 National Day film publicity relies on short video, and the most popular talk show actors have also come


Last year, many film and TV drama groups with a keen sense of smell have taken the short video platform as one of the main positions for film publicity and dissemination. They have opened accounts on each platform to share behind the scenes gags, variety show clips and subtitle creativity, etc., and form a secondary transmission through audience sharing.

It has become a common strategic measure for the short video platform and the film and television company to publicize the film through the short video. The short video platform enters into the field of long video copyright.

On August 31, BiliBili made a strategic investment of HK $513 million to celebrate media. After the completion of the transaction, station B will hold about 9.90% of the shares of joy media after its share expansion, surpassing cats eye entertainment as the fourth largest institutional shareholder of joy media, and will send one person to the board of directors of joy media.

The likeness of Gong Huang and Lang Ping in winning the championship and the shooting gags have been brushed before the Spring Festival. Why Lang Ping returns after the beauty volleyball match in the Beijing Olympic Games, the new womens volleyball players and the running in between the new and old players can arouse the interest of the short video audience.

My hometown and I is a series of bombing. The announcement of the tiktok UFO unit was released on the first list of the vibrant hotspots and the twenty-second micro-blog hotlist. It also became the preannouncement of the first short video platforms volume of broadcasting after the resumption of cinema.

At the same time, the three generations of directors and dozens of star creators have formed a publicity matrix of another dimension with their respective appeal power. Wang Junkai and Wang Yuan forwarded I and my hometown on their personal microblogs with a forwarding volume of 1 million +.

The animated film Jiang Ziya is linked with Nezha, the same door in the publicity, to strengthen the label of Fengshen animation universe.

Top star

The premiere ceremony and exclusive interview of the major film have not been lowered.

Me and my hometown is more grounded. On September 29, the premiere of my hometown and I in Beijing was attended by Wang Mian, the champion of talk show conference, and the premiere ceremony in Shenyang was attended by Li Xueqin, who had been in a mess recently.

After the online and offline competition, Jiang Ziya became the leader on the first day of national day, with a total box office of 745 million yuan on October 1. Among them, Jiang Ziya contributed nearly half of the box office, accounting for 362 million yuan. The box office of my hometown and I reached 276 million yuan, the box office of pioneer was 57.38 million yuan, and the box office of champion was 44.73 million yuan, basically in line with the positioning of these four films. In terms of film arrangement, Jiang Ziya is far ahead of me and my hometown by 42.3%, which is 10% higher than that of me and my hometown. In the third place is the champion released on September 25, with only 11.8%. Although the box office of Jiang Ziya is far ahead, its reputation is polarized. Some critics believe that the central axis symmetry is adopted in the visual effects, scenes and characters. The picture looks clean and atmospheric, and the audience can enjoy it visually. However, Doubans score did not meet expectations, and some audiences thought that the early plot was slow and thin. The box office forecasts of several national day blockbusters are all over 1 billion. Source: Wang Xiaowu, editor in charge of Finance and Economics_ NF

After the online and offline competition, Jiang Ziya became the leader on the first day of national day, with a total box office of 745 million yuan on October 1. Among them, Jiang Ziya contributed nearly half of the box office, accounting for 362 million yuan. The box office of my hometown and I reached 276 million yuan, the box office of pioneer was 57.38 million yuan, and the box office of champion was 44.73 million yuan, basically in line with the positioning of these four films.

Although the box office of Jiang Ziya is far ahead, its reputation is polarized. Some critics believe that the central axis symmetry is adopted in the visual effects, scenes and characters. The picture looks clean and atmospheric, and the audience can enjoy it visually. However, Doubans score did not meet expectations, and some audiences thought that the early plot was slow and thin.

The box office forecasts of several national day blockbusters are all over 1 billion.