Sustainable zero fur day for the first time in China

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 Sustainable zero fur day for the first time in China


This International Forum has been valued and supported by British Consulate General in Shanghai, British Council of culture and education, LCF London fashion school and Stella McCartney. Under the same theme of new fashion forum: sustainable fashion starts from zero fur, we invite domestic and foreign heavyweight guests to discuss the sustainable fashion concept in line with sdgs goal 12: Responsible Consumption & production.

The forum is divided into two sessions, one in the afternoon of September 3 and the other in the afternoon of September 5. At the opening ceremony of the Forum on September 3, Xiong Yutong, Deputy Secretary General of China Green Development Council, and representatives of the British Consulate General in Shanghai attended the forum. Su Peifen, founder of action Asia and director of action Asia Fund Management Committee, and Yang Mingsen, supervisor of China Council for research and promotion of ecological civilization, participated in the opening ceremony by connecting.

Su Peifen, founder of action Asia, said that action Asia firmly believes that education is the most fundamental force to promote social development for the good. Sustainable and fashionable development of education and the practice of responsible production and consumption behavior are an important step in the harmonious coexistence of people, environment and animals. Under the background of Xinguan epidemic situation, stopping the captive breeding of fur animals can actively prevent the infection and re outbreak of pandemic, so as to ensure public health safety.

Robert Butler, economic and political Consul General of the British Consulate General in Shanghai, said: in response to strong public demand, the UK banned fur farming industry as early as 2000, making the UK the first country to ban fur farming, and many famous British fashion brands have banned the use of fur in their products. He also looked forward to more cooperation between China and the UK in preventing the harm of the fur industry to the environment. Meanwhile, rehana Mughal, art director of the British Council for culture and education in China, who has led many diversified and influential art projects, delivered a keynote speech on fashion in the future after the epidemic. She proposed that the future fashion after the epidemic should integrate forward-looking strategies, reduce the carbon footprint, and care for people, animals and the environment in the supply chain.

In the first half of the forum, who pays for the hidden costs of the fashion industry, the theme sharing session included Hu Kehua, director of sustainable development program of social responsibility Office of China Textile Industry Federation, Zhang Yuanyuan, co founder of China action Asia, Melissa Hobbs, founder of vegan company, and vaute Couture, the first vegan fashion brand in New York Fashion week Leanne Mai lyhilgart and Rebecca Cappelli, an internationally renowned independent director in the field of animal protection, made a dialogue in the form of connection. Gu Liwen, lecturer of fashion design department of Shanghai international fashion and Creative College of Donghua University, Associate Professor Dai Jingyu, director of Department of fashion and fashion design of Shanghai Shanda University, and LV pin, professional director of fashion design school of Shanghai Institute of visual arts, also attended the event. From the fields of people, animals, environment, and consumers consciousness and behavior change in the fashion industry, they share that only continuous education can cultivate consumers with the same new fashion lifestyle.

At the beginning of the second half of the forum, it was received from furfree retailer, As a member of FFR, Stella McCartney, the founder of Stella McCartney, one of the members of FFR, sent his message and support to the Asia Fund for promoting zero fur concept with education: as designers, enterprises and consumers, we can play our role in promoting beautiful, sustainable and zero fur fashion. At Stella McCartney, we reduce the impact by addressing the source of the traditional fashion industrys supply chain, reducing the unbearable costs to people, animals and nature. This is what actasia does through education in China. This unprecedented fur free day can help us move towards a circular future of fashion.

The theme sharing was who is taking on the responsibility of new fashion with us. Ding Yiting, marketing director of allbirds, Wang Xin, partner of workface, and Lin Chunyan, director of sustainable development in Greater China of oatly, attended the meeting. John Lau, vice president of design and Technology School of LCF London School of fashion, participated in the sharing through connection. Through the sharing of speakers from professional fields and the dialogue led by jidiguo, director general of innerchapter of round table forum, the audience also saw that under the existing consumption environment, consumers are not easy to notice, but the task of sustainable development can not be ignored in social media and industry circles. It is to create a lifestyle of coordinated development of people and people, people and animals, and people and the environment.

Sustainable zero fur fashion show: in depth interpretation of sustainable fashion concept

At 7:00 p.m. on September 3, the zero fur fashion show ushered in Stella McCartney, a well-known designer brand that has always adhered to the concept of zero animal fur and sustainable environmental protection, FFR) members held this show, and based on the new autumn 2020 series as the blueprint, through the concept of caring for life between people and animals, between people and the environment, it made a deep interpretation and demonstration of fashion attitude.

Stella McCartneys fall 2020 collection is inspired by some interesting archival works retained by Stellas mother Linda. This season can see subtle polka dot pattern, orange printing pattern with elegant Chinese tulle, showing the sexy and soft beauty of women. In the design style, the use of a large area of color block and bead string stripe intersection error. Vibrant Turquoise and fresh white dots form a distinct 3D effect, creating a relaxed party dressing atmosphere.

It is worth mentioning that a film was also shown at the beginning of the show. At the end of the film, we have the responsibility to get along well with each other and protect this light blue light spot. It firmly conveys the concept of caring for the earth behind the diversified creation, which makes the finishing point.

Launched by the fur Free Alliance (FFA), the international fur Free Alliance (FFA) aims to connect companies that do not manufacture and sell animal fur to consumers who support environmental, human and animal friendly products. From 2021, action Asia will provide domestic FFR brands with global sustainable zero fur biweekly report and four online talks on sustainable fashion international industry chain throughout the year. This will build an international information bridge and encourage direct dialogue between upstream and downstream industries and learn from each others experience.

Sustainable zero fur day: promoting zero fur fashion clothing

On the spot of sustainable zero fur day, not only the VIP audience and the star guests participating in the red carpet responded to the zero fur dressing, but also required the brand not to display, promote and sell animal fur products, and encouraged to join the specific actions of international fur free retailer (FFR) to jointly promote sustainable fashion with empathy.

What were going to do for the future of fashion: Asias No.1 sustainable fashion course

Action Asia and LCF London fashion school specially designed and written the first sustainable zero fur fashion course in Asia - new fashion starts from zero fur - Fashion higher education professional value-added course, which was also released in the Forum on the same day. Representatives from Shanghai international fashion and Creative College of Donghua University, Shanghai Institute of visual arts, Shanghai Shanda college and other Chinese fashion colleges jointly announced that starting this year, teaching will be carried out for students majoring in design, commerce, media and other fields of higher education in fashion design. Professor John Lau of LCF London Fashion School said that the education direction of academic circles - Cradle of future fashion landscape pointed out that fashion has the possibility of shaping life, we need to eradicate the use of fur in fashion industry, and we can do this through fashion education.

To create a new disease free future, epidemic situation once again wakes up the alarm, reminding human beings to be more kind to nature and animals. It is believed that this international sustainable fashion zero fur festival will once again lead and enhance the awareness of fashion producers and fashion consumers, let more enterprises and consumers join the army of zero fur lifestyle, and contribute to the sustainable fashion future with empathy. Source: Netease fashion editor: Pan Jingxian_ NQ0184

Creating a future free of disease

The new epidemic situation once again wakes up the alarm, reminding human beings to be more kind to nature and animals. It is believed that this international sustainable fashion zero fur festival will once again lead and enhance the awareness of fashion producers and fashion consumers, let more enterprises and consumers join the army of zero fur lifestyle, and contribute to the sustainable fashion future with empathy.