Will the golden week under the epidemic situation usher in the explosive growth of consumption?

category:Finance
 Will the golden week under the epidemic situation usher in the explosive growth of consumption?


From the experience of previous years, the National Day golden week is the peak of residents consumption. According to the monitoring of the Ministry of Commerce, from October 1 to 7, 2019, retail and catering enterprises across the country realized sales of 1.52 trillion yuan, an increase of 8.5% over the same period in 2018.

In the small and long holidays under the epidemic situation, whether consumption can return to the bustle and prosperity of previous years may still be on the wait and see. Fu Yifu, a senior researcher at Suning Financial Research Institute, told the Beijing news that in previous years, small and long National Day holidays were the time points for concentrated consumption. Driven by the holiday effect, tourism, retail, catering, hotels, leisure and entertainment fields have witnessed considerable growth. At the beginning of this year, due to the impact of the epidemic, all walks of life were generally impacted to a certain extent, but at present, the situation of domestic epidemic prevention and control has continued to be better, and tends to be stable. Offline consumption scenarios, such as tourism and watching movies, which have been greatly impacted by the epidemic situation, have been restarted, and their growth is relatively good. Fu Yifu said that peoples confidence and enthusiasm in consumption are constantly improving, and some consumption plans have been put on the agenda. For example, many peoples previous travel plans will choose to travel in the national day because of the epidemic situation, which is equivalent to compensatory tourism, which can be expected; compared with cinema consumption, it is also gradually recovering. Although the situation in the early stage of recovery is less than expected, it can Seeing that many blockbuster films are scheduled for national day, it is also worth looking forward to seeing revenge films. Fu Yifu believes that in general, under the influence of the holiday effect, it can be predicted that the consumption energy of the National Day holiday this year should not be much smaller than that in previous years, and the consumption of the National Day holiday will definitely usher in a wave of explosive growth. Source: Zhang Mei, editor in charge of Beijing News_ NF2100

In the small and long holidays under the epidemic situation, whether consumption can return to the bustle and prosperity of previous years may still be on the wait and see. Fu Yifu, a senior researcher at Suning Financial Research Institute, told the Beijing news that in previous years, small and long National Day holidays were the time points for concentrated consumption. Driven by the holiday effect, tourism, retail, catering, hotels, leisure and entertainment fields have witnessed considerable growth. At the beginning of this year, due to the impact of the epidemic, all walks of life were generally impacted to a certain extent, but at present, the situation of domestic epidemic prevention and control has continued to be better, and tends to be stable. Offline consumption scenarios, such as tourism and watching movies, which have been greatly impacted by the epidemic situation, have been restarted, and their growth is relatively good.

Fu Yifu believes that in general, under the influence of the holiday effect, it can be predicted that the consumption energy of the National Day holiday this year should not be much smaller than that in previous years, and the consumption of the National Day holiday will definitely usher in a wave of explosive growth.