Google has signed agreements with nearly 200 publishers in Argentina, Australia, the UK, Brazil, Canada and Germany. Publishers including Der Spiegel, times and Sao Paulo have joined the program.
Googles eating alone behavior has been facing great external pressure. For nearly a decade, news publishers such as News Corp, a unit of Murdoch, and Axel Springer, a German media giant, have been calling on Google to pay for content, but they have been rejected by Google.
In July, the Australian Competition and Consumer Commission (ACCC) enacted a draft mandatory regulation requiring technology giants to pay for the use of news content, which is still awaiting approval.
It is worth noting that Google is not the only U.S. technology giant under pressure to pay for content. Facebook shares news content on its social platform and is also required to pay regularly to the media industry.