Jiang Ziya breaks the first day box office record of animated film

 Jiang Ziya breaks the first day box office record of animated film

As of 12:00 on October 1, the box office of Jiang Ziya has exceeded 200 million yuan. According to the prediction of cats eye, the box office of the film will reach 1.717 billion yuan.

Jiang Ziya is produced by light film, color bar house and Zhongchuan Hetao. It has been five years since its preparation in 2015.

Jiang Ziyas high expectations are largely from the first film of the myth Trilogy of ray media, the reincarnation of Nezhas Devil boy. Last year, the films box office was as high as that of word-of-mouth, and it finally earned 5 billion box office, ranking second in Chinese film history.


The sister piece Nezha sold 5 billion yuan

Its the company behind it

It is worth noting that although both Nezha and Jiang Ziya belong to the same series and share the same world outlook, their creative teams are different. The former is directed by jiaozi, while the latter is directed by Cheng Teng and Li Wei.

At the same time, for the light media, whose net profit decreased by 80.46% in the first half of 2020, Jiang Ziya is the key to win the battle in the second half of the year.

According to public information, in 2015, light media announced the establishment of animation group color bar house film industry, officially entered the animation field, announced 22 animation film lists and a number of animation game plans.

From 2015 to 2018, the color bar house has invested in nearly 20 animation companies with great potential. Before the myth Trilogy, it has successfully launched or publicized the animated films big fish Begonia, your name, big protector and so on.

According to securities companies in China, in the whole year of 2019, light media participated in the investment, distribution or promotion of 18 films, with a total box office of 13.867 billion yuan. Among them, the Devil boy of Nezha became a blockbuster last year. This domestic animated film set off a summer show in 2019, with a total box office of 5.024 billion yuan, ranking second in the box office of Chinese films.

Source: Lighthouse Professional Edition

According to the semi annual report, a comic app under the company has launched a series of interactive or derivative comics, such as the biography of Ao Bing, the flower on the other side of Mr. Miao, and a brief account of murders in 19 years. At the same time, 14 original comics, such as what does Jingtian eat, big things and drawing comics are too difficult, have been launched, and more than 60 third-party comic works have been introduced. The online animated film Star Trek - storm famila 2 has been broadcast in iqiyi on March 28, 2020. In addition to the upcoming Jiang Ziya, the production of animation films such as deep sea, big fish and Begonia 2, journey to the West: the great sage making trouble in heaven is also in progress.

Affected by the epidemic situation, in the current period, the companys revenue was 259 million yuan, which was - 77.86% year-on-year; the net profit was 20.572 million yuan, 80.46% year-on-year; the balance of cash and cash equivalents at the end of the period was 1.356 billion yuan, which was 1.043 billion yuan in the same period last year.

According to last years annual report, ray has invested more than 20 animation industry chain upstream and downstream companies, covering IP production team and production team.

Light vigorously layout of animation, is the long chain market of animation derivatives business. Animation IP development, for film companies, is the most controllable, standard, and diversified development forms. Some investors told the 21st century economic report that the biggest source of income for Toyo is IP licensing, and Disneys comprehensive development of IP is also a sample.

The platform is also interested in this market. At the end of last year, 27 new works were released, including 40 new works. Three body animation, Tianguan blessing, I am crazy for songs 2, Fire Phoenix prairie, mortal Xiuxian Zhuan and other big IP, one by one on the press conference. In addition, three body animation will be officially launched in 2021, and the story of Luo Xiaohei will be changed from Nian Geng to Zhou Geng.

Domestic animation will be the largest investment in our professional video field, and will be the largest investment (content category) in the next few years. At that time, Li Ni, vice chairman and COO of station B, told reporters of the 21st century economic report.

But animation development is still full of problems. Including front-line animators, University animation professional professors and other industry personages all admitted that the animation risk is big, the revenue is difficult, therefore, a large number of practitioners turn to game development.

For the light, grasp the first opportunity, but in the long chain is not fully open, how to adhere to, is a problem.


At present, the industry is cautiously optimistic about the box office performance of Jiang Ziya. No, I dont think it will be very high. The box office of one billion will be about the same. Bai bin (pseudonym), a media analyst at a securities firm in southern China, told China Securities News that on the one hand, Jiang Ziya is facing competition in the same period of time. On the other hand, it is definitely watched by audiences over the age of 13, which is not a family fun movie. Another media analyst of Beijing securities firm frankly said that the subject matter is not easy to predict, conservatively estimated about 1 billion yuan box office, and the follow-up depends on the fermentation of word-of-mouth.

The agency is cautiously optimistic about the box office performance of Jiang Ziya. Two securities analysts have given box office expectations of about 1 billion yuan.