Teslas big move! Car price falls below 250000 yuan

 Teslas big move! Car price falls below 250000 yuan

Teslas second big price cut this year

According to the news released by Tesla China on October 1, 2020, the price of the upgraded version of the model 3 made in China after subsidy is 249900 yuan, and the price of the long endurance rear wheel drive version of the model 3 made in China after subsidy is 309900 yuan.

At the same time, Tesla China claims that, thanks to advanced software technology and performance optimization, the range of the updated model 3 standard has been effectively improved by more than 20 km. Under the national standard operating mode, the comprehensive range reaches 468 km, the maximum speed is 225 km / h, and the acceleration time of 100 km is 5.6 s. Enjoy the same vehicle warranty and battery warranty (vehicle warranty: 4 years or 80000 km / battery warranty: 8 years or 160000 km).

It is worth noting that this is Teslas second price cut in the year since May 1, 2020. Prior to that, the price of model 3 standard extended version was reduced from 323800 yuan to 291800 yuan before subsidy. After enjoying the subsidy of 202250 new energy vehicles, the on hand price is as low as 2715500.

However, contrary to many peoples expectations, Tesla suddenly lowered its price on the first day of the fourth quarter of 2020, and the price reduction was so large.

With fierce competition in the automotive market, Tesla hopes to further seize the market and expand its advantages. Ernst & young partner Shuchang analysis said.

According to the latest data, in August 2020, the sales volume of pure electric vehicles in China was 77000, up 127.6% year-on-year, accounting for 88.1% of the total sales volume, 1.2% higher than that of the previous month. The market share was further expanded, and the pure electric vehicle still occupied the main market share of Chinas new energy vehicles. Among them, Teslas domestic model 3 continued to be the sales champion, and the sales volume of Shanghai insurance company was 11542.

However, some experts in the industry pointed out that the sharp price reduction of Tesla in the Chinese market may cause the dissatisfaction of Teslas old car owners. In the previous group purchase dispute between Tesla and pinduoduo, the preferential price that pinduoduo consumers could get was only 20000 yuan less than the market price at that time.

Localization cost advantage supports Teslas price reduction

At the beginning of this year, an organization estimated the production cost of Tesla Model 3. If Tesla fully realized 100% domestic production, the price of Tesla could be reduced by 27% to 34%. If Tesla reduced all these reduced costs to consumers in the form of price reduction, the lowest price of Tesla Model 3 is expected to drop to 197000 yuan.

It is worth noting that in May 2020, the Ministry of industry and information technology announced the declaration chart of Tesla new car, which is the model 3 which will use domestic batteries. Although the domestic Tesla Model 3 was produced in China, the battery suppliers are still Panasonic and LG. The new model 3 will use lithium iron phosphate battery supplied by Ningde times, thus reducing production costs.

The energy density of LiFePO4 battery supplied by Ningde era for Tesla is 125wh / kg, and the range of the model 3 model equipped with the battery is 468km, which is the same as that announced by Tesla China on October 1, slightly higher than the standard endurance model currently on sale. In addition, the battery will also be used on the model y which will be made in China.

According to the previous plan of Tesla, Tesla is expected to make the supply chain of Model3 reach 100% localization by the end of 2020, and the domestic modely will also share the supply chain of Model3 in the future, so as to greatly reduce the production cost and provide cost support for significantly reducing the price of the two domestic models. In addition, the model 3 equipped with domestic batteries is expected to be officially mass produced in October.

For Tesla, the scale effect is very important, and there is an incentive to trade part of the profits for a larger scale, and then get more profits. Fang yinliang pointed out that Tesla is willing to sacrifice part of its profit space to consumers, in essence, to enhance its market competitiveness and further increase its scale. In the Chinese market, Tesla is very motivated to impact traditional car companies and new force car manufacturers by reducing prices.

At present, the market price of BYD Han EV equipped with blade battery is between 219800 yuan and 279500 yuan, and the starting price of Xiaopeng P7, the main vehicle model of Xiaopeng automobile, is 229000 yuan. Experts pointed out that although the quality and cost performance of many products of Chinese traditional automobile enterprises and new force automobile manufacturing enterprises are also good, they are under great pressure in the face of price impact from Tesla.