Data show that a quarter of Britons use tiktok every month, and 17 million users spend more than an hour a day on the app, which shows that tiktok has built up a huge user base in just three years, almost half of Facebooks local users.
In this group, 40% of tiktok monthly active users are between 18 and 24 years old. UK users use the app for an average of 66 minutes a day, turning on tiktok about 13 times in 24 hours. By contrast, marketing and research companies wearsocial and rootsuite estimate that Facebook has 37 million users in the UK.
Tiktok has grown dramatically as more and more people seek to relax during the blockade triggered by the new outbreak. According to a presentation released in the first quarter of this year, the app has about 10 million regular users in the UK.
Despite US President Donald Trumps threat to ban tiktok, tiktok is still growing rapidly in other parts of the world, with obvious advantages. Even reels launched by Facebooks instagram and Googles YouTube short are hard to compete with.
Tiktok has the largest number of UK users in Europe, but they are not the most fanatical. Tiktoks 1.2 million Norwegian users turn on the app up to 17 times a day, spending 74 minutes browsing the video.
Tiktok has 11 million users in France, who spend an average of about an hour a day watching videos. Tiktok, which has 10.7 million users in Germany, recently appointed a new head in Germany. There are 8.8 million users in Spain. Tiktok is used by 9.8 million Italians a month, 30% of whom are between 18 and 24 years old.
The vast majority of tiktok users are women: 65% in the UK. In Spain, nearly three-quarters of tiktok users are women. Tiktoks Nordic users are more gender average, with Norway and Sweden as examples, where 44% of users are male.
Mary Keane Dawson, chief executive of Takumi, an online marketing agency, said: social media consumption is up and tiktok has played an important role in it. We know that the younger generation is more social and uses tiktok more than TV. In this era, people are eager for entertainment and positive digital content.
Tiktok has not released the latest user data so far, but it should be much higher than third-party growth estimates, suggesting that the app benefited during this years epidemic. Emarketer, a market research firm, has predicted that tiktoks monthly active users in the UK will not reach 12.5 million by 2023.
Earlier this month, tiktok announced that it had more than 100 million monthly active users in Europe, the same number of monthly active users in the United States earlier this year.
In the UK, 82% of tiktok users are 18 years old or older, the highest proportion in a dozen European countries. In France, Italy and Spain, about two-thirds of users are 18 years old or older, compared with 76% in Germany.
Tiktoks second quarter results showed that as of July, tiktok had 690 million users worldwide, still dwarfing Facebook, which has 2.7 billion active users worldwide. (small)
Source: Wang Fengzhi, editor in charge of Netease science and Technology Report_ NT2541