Focus of business model turns to vehicle use link releases European plan

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 Focus of business model turns to vehicle use link releases European plan


1. The focus of links European program business model has shifted from vehicle sales to vehicle use. Users can choose to subscribe to short rent, long-term rent or purchase vehicles directly.

2. Sharing has become another key word in the European plan. In addition to sharing with family members, we can also share the right to use cars with our neighbors, making cars a part of the community and serving the whole community.

3. On October 20, the first offline experience store in Europe will officially open in Amsterdam, the Netherlands. In the future, it will also cover Sweden, Germany, France, Belgium, Spain, Italy and other countries.

Europes higher urbanization rate and more crowded travel environment put forward higher and more comprehensive requirements for travel experience. Relevant data show that most of the cars owned by individuals are idle and useless for 96% of the time, and only 4% of the time can be used relatively efficiently. How to improve the utilization rate of these 4% is the core of the European plan of leading automobile.

Compared with selling more cars, we hope to develop a business model that is very different from the existing model of the automobile industry. The purpose is to use vehicles more effectively than 4% of the effective use time, points out Alain Visser, senior vice president of leading automotive and CEO of leading international (Sweden).

It is understood that the focus of links European program business model has shifted from vehicle sales to vehicle use. Users can choose to subscribe to short-term rental, long-term rental or purchase vehicles directly.

Sharing has become another key word in the European plan to improve the users car ownership experience and enhance the actual use efficiency of vehicles. In addition to sharing with family members, we can also share the right to use cars with our neighbors, so that cars can become a part of the community and serve the whole community.

It is worth mentioning that through the mobile network and OTA, Lingke will provide an open and connected travel experience more suitable for young people at any time, while ensuring users personal privacy and information security. So far, leading automobile has taken the lead in Europe to realize the role transformation from automobile manufacturer to travel service provider.

In addition, the role of Lingke automobile travel service provider will also appear in the whole cycle of the vehicle subscription: the maintenance, insurance and repair during the subscription period will be managed by the brand side. As a part of the global resources of Lingke automobile, subscription vehicles will share the after-sales maintenance system with Volvo brand in Europe, so as to ensure that leading car can travel smoothly in Europe.

As the birthplace of automobiles, the European automobile market is more mature, the competition is more sufficient, and the laws and regulations on environmental protection and safety are sound and strict. In the European plan released this time, leader will take the lead in launching PHEV and HEV models in Europe.

From subscribing to sharing the vision, links European plan is about to be fully implemented. It is reported that Europes first offline experience store will officially open in Amsterdam, the Netherlands, on October 20. In the future, it will also cover Sweden, Germany, France, Belgium, Spain, Italy and other countries.

Global system forces continue to optimize open and connected travel experience

In 2016, the link brand was officially released in Berlin, Germany. Adhering to the brand concept of born global, open and interconnected, it creates leading products with global standards, and brings a new travel experience to the new generation of urban people with personality and openness.