Why cant Swarovski open up a situation in Chinese market

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 Why cant Swarovski open up a situation in Chinese market


In 1976, Swarovskis designer Max accidentally pieced together a crystal mouse from fragmentary materials. It was the first crystal product in the companys history to be put on the market. It also became a popular souvenir of the Winter Olympics. Inspired by this, Swarovski launched a series of silver crystal ornaments with the theme of small animals, flowers and plants. Later, Swarovski chose swan as the companys logo. In Western mythology, swan symbolizes purity, power and nobility. It is this series of brand development stories that have made Swarovski crystal world a leader in the industry.

Swarovski takes the lead in the field of artificial crystal. Its unique charm and design make it develop and grow in the history of more than 200 years. When Daniel Swarovski started the crystal business with the vision of diamond for all, no one could have thought that his influence on future generations was so far-reaching. Although Swarovski has some difficulties in the process of brand development, such as market promotion, brand re positioning, etc., it is believed that through its unique core competitiveness and its family keeping pace with the times, it will shine more brilliantly in the jewelry industry.