10 Chinese brands participated in New York Fashion Week in September

 10 Chinese brands participated in New York Fashion Week in September

It is worth mentioning that according to the official schedule released at present, 10 Chinese / Chinese designer brands will participate in the New York Fashion Week, namely: Jason Wu (Wu Jigang), snowxuegao (Gao Xue), pH5 (Weilin & Mijia Zhang), private policy (Li Haoran & qu Siying), AnnaSui (annasu), kawakey (Zou Jiahua & Jarno leptanen), chocheng (chochochocheng), ki Mshui (Kim), sandylang (Sandy Liang), Victor Li (victorli), claudiali (Li Yunmeng).

Other brands include: Alabama Chanin, Alice + Olivia, Badgley Mischka, bibhu Mohapatra, Carolina Herrera, chromat, Dennis Basso, Eckhaus Latta, Jonathan simkhai, laquansmith, Marchesa and Marchesa Notte, Naeem Khan, Nicole Miller, Veronica bear and zero + Maria Cornejo.

New brands participating in New York Fashion week for the first time include aknvas, Anne Klein, Colleen Allen, durdoux, Duncan, Frederick Anderson, fr u00e8 re, imagination of Christ, oak & acorn, theophilio, venicew, wiederhoeft and wolk Morais.

In addition, the New York Mens wear week will officially return, with 10 mens wear designers participating, including Chinese designer brand kawakey (Zou Jiahua & Jarno leptanen), as well as David Hart and Timo Weiland.

It is worth noting that Michael kors, Proenza Schouler, Brandon Maxwell, toryburg and prabal Gurung have initially decided to postpone the show to October or beyond, while Marc Jacobs has decided to give up the spring 2021 collection.

Several brands of this New York Fashion Week will display their clothing online, that is, using the digital platform runway360 created by CFDA. This platform allows brands to control their own exhibition time and exhibition form, and allows brands to conduct digital links with media, consumers and retailers who cannot attend in person. (for more information on the digital platform runway360, see: the American Fashion Designers Association launched the digital platform runway360, which will be released at New York Fashion Week in September.)

Steven Kolb, CFDA president and chief executive officer, said: the new crown has subverted the global fashion industry, especially in New York. Fashion week is a key link for brands to connect with the media, retailers and consumers, and Im proud that CFDA is driving the industry by creating runway360.

In addition, we are pleased that 15 new American brands are participating in this new york fashion week, and without runway360, they may not have the opportunity to share their products with global audiences. We are also pleased to show you the virtual fashion experience of Harlems fashion row and announce the return of New York Mens wear week. In the face of unprecedented challenges and uncertainties in the industry, the American fashion industry has once again united and supported each other.

The official schedule of New York Spring and summer fashion week 2021 is attached