The prospect is worrying! At & T, an American telecoms giant, plans to sell its advertising arm xandr

category:Internet
 The prospect is worrying! At & T, an American telecoms giant, plans to sell its advertising arm xandr


At & T has burned $135 billion to build a giant group with businesses covering media, satellite TV services and advertising platforms, a move that has been questioned by investors.

Meanwhile, at & Ts new chief executive, John stankey, is assessing the groups assets in an attempt to reduce net debt by nearly $152bn.

According to sources, negotiations to sell xandr are still at an early stage. The source added that the company intends to keep the animation streaming website crunchyroll because it is in line with the companys content strategy.

After the US $1.6 billion acquisition of advertising technology company appnexus, at & T launched xandr in 2018 to provide partners with a better way to advertise.

Ari paparo, chief executive of beeswax, an advertising technology firm and a former senior executive at appnexus, said it was particularly difficult to sell now given xandrs size and growing regulatory concerns in the industry.

Theres a lot of skepticism about digital advertising, he said, which puts a lot of question marks on the business.

Some people in the industry believe that xandrs business is advancing slowly and has hardly provided new products for advertisers since its launch.

Xandr is continuing to reach new agreements with other media owners to sell some of its advertising resources through the xandr market, according to a person familiar with the matter. (Chen Chen)

Source: Qiao JunJing, editor in charge of Netease science and Technology Report_ NBJ11279