Sales of century old brand Swarovski Crystal plummeted and may seek IPO

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 Sales of century old brand Swarovski Crystal plummeted and may seek IPO


Founded in 1895 in Austria, swarovskii group is now composed of swarovskii optik (optical equipment) and tyrolit (grinding products). The crystal imitation business is jointly managed by the fifth generation family members. It has 2680 branches in about 170 countries around the world, with more than 26000 employees. China is its largest market.

The Swarovski brand is controlled by more than 200 family members who live in Switzerland and Austria respectively. Robert buchbauer, who lives in Zurich, Switzerland, claims that the company should go public or seek partners. However, radical reforms have been opposed by Austrian relatives. It is not clear how Swarovski will go in the future.

The gap groups second quarter results were dismal, of which 130 million revenue came from masks. Some luxury brands may raise prices again in September. Affected by the epidemic, the black five shopping festival in the United States was forced to cancel. Source: Netease fashion editor: Liu Xu_ NQ7809