Jiangxi Mobile won the extraordinary Marketing Award, growingio CDP helps digital transformation

category:Internet
 Jiangxi Mobile won the extraordinary Marketing Award, growingio CDP helps digital transformation


Relying on the growingio growth platform, Jiangxi Mobile completed the infrastructure work of digital transformation, gradually implemented the refined member operation system based on label and portrait system, and improved the online channel revenue.

Jiangxi Mobile CDP and precision marketing project

Telecom operators are generally faced with the problem of rich data sources, but lack of effective application. Growingio helps Jiangxi Mobile to build a customer data platform (CDP), which connects the whole chain of multi-channel user data scattered in mobile app, wechat applet, web, and so on. At the same time, it connects with the internal data system of the enterprise, integrates historical data, and provides data basis for multi scenario application analysis.

In addition, growingio helps Jiangxi Mobile to build a data governance system combining the overall strategic objectives and user journey through the original OSM + ujm model, realizing the scientific segmentation of users and the whole life cycle management, so as to make the whole data governance system more accurate, more perfect and more systematic.

2. Establish data monitoring, analysis and visualization system, and reconstruct enterprise data driven process

At present, telecom operators are trying to improve the proportion of online channel services handled by users. For example, Jiangxi Mobile has launched broadband reservation and preferential purchase of traffic package on the platform of Wo Wo Wo Xin. Before the deployment of growingio, due to the lack of effective behavior data support, the problems in function design and user experience could not be found and solved in time.

Based on the index system, growingio helps Jiangxi Mobile establish a comprehensive monitoring and real-time early warning of the flow distribution, function experience and transformation retention of online channels. When new functions go online and abnormal data transformation occurs, the product team can quickly find problems, locate problems, solve problems, and continuously follow up the processing results. In addition, the results of data statistics and analysis can be displayed in a variety of chart styles flexibly to facilitate business reporting and cross department communication.

3. Build a member operation system based on the label and portrait system to improve the revenue of electronic channels

This extraordinary Award aims to explore leading enterprises and emerging forces in the field of Martech, and promote the process of digital transformation of marketing technology in terms of enterprise content creativity, sales transformation, user operation, etc.

The Judging Committee of the event is composed of industry, technology, enterprises, brands, well-known investors, well-known scholars and Media Alliance in the field of Martech. It comprehensively considers the case influence, product innovation, technology foresight and customer recognition to ensure that the winning cases are representative and leading. Among them, Jiangxi Mobile and McDonalds, Pepsi, Master Kang and other enterprises on the same list, a total of this honor. Over the past five years, growgio has been committed to helping enterprises build data growth systems and overcome the challenges of digital transformation. Based on this, growingio recently launched a new CDP product, and has the honor to work with the pioneers of digital transformation represented by Jiangxi Mobile to deeply explore the data value, greatly improve the capability boundary of data application, and build a complete growth solution. In the future, growingio will continue to dig deep into data-driven, continue to enable enterprises to transform into digital ones, create more personalized, digital and intelligent product and service systems, and achieve better growth. Source: editor in charge of mass news: Chen Tiqiang_ NB6485

The Judging Committee of the event is composed of industry, technology, enterprises, brands, well-known investors, well-known scholars and Media Alliance in the field of Martech. It comprehensively considers the case influence, product innovation, technology foresight and customer recognition to ensure that the winning cases are representative and leading. Among them, Jiangxi Mobile and McDonalds, Pepsi, Master Kang and other enterprises on the same list, a total of this honor.

Over the past five years, growgio has been committed to helping enterprises build data growth systems and overcome the challenges of digital transformation.

Based on this, growingio recently launched a new CDP product, and has the honor to work with the pioneers of digital transformation represented by Jiangxi Mobile to deeply explore the data value, greatly improve the capability boundary of data application, and build a complete growth solution.