Liu zuohu returns to oppo as senior vice president and will steer the product line

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 Liu zuohu returns to oppo as senior vice president and will steer the product line


Liu Zuoshen and oppo Yuanyuan.

Public information shows that Liu zuohu joined oppo after graduating from university in 1998, and once rose to the marketing director of oppo. In 2013, Liu zuohu left oppo to establish Yijia mobile phone, determined to create a brand respected by global users. Yijia is a high-end niche mobile phone brand positioning the Internet.

It is not clear where Liu zuohu will go after his return to China. However, according to oppo insiders, if Liu zuohu returns to oppo, he may be more concerned about the coordination of oppo, Yijia and realme, the three major mobile phone brands under oppo. As the mobile phone market enters the era of stock game, the self owned brands should try their best to reduce mutual harm.

According to Tianyan information, the major shareholder of Guangdong wanplas Mobile Communication Co., Ltd., the business operation entity of Yijia mobile phone, is Guangdong Oujia Communication Technology Co., Ltd., which holds 74.07% of the shares. Guangdong Oujia Communication Technology Co., Ltd. is a wholly-owned subsidiary of Guangdong Oujia Holding Co., Ltd., which is the holding company of oppo.

On the one hand, Liu Jia, the chief executive officer of OPA, said earlier this year that Liu had not been able to make a contribution to the development of the companys products.

Since this year, oppo has carried out many organizational restructuring and personnel appointments. On April 9, oppo announced the appointment of Liu Bo, vice president of oppo, as the president of China, fully responsible for the operation of the Chinese market and brand building, and reported his work to oppo CEO Chen Mingyong. Oppo said that due to the rapid development of overseas business and the need to strengthen the refined operation of various key markets in the future, China, as a mature advantageous region of the companys business, has advanced to enhance its independent operation capability. On April 20, oppo announced the appointment of Liu lie as the president of global marketing and concurrently as CMO (Chief Marketing Officer) in China. He was fully responsible for the marketing work of oppo, and his work was reported to CEO Chen Mingyong. Shen Yiren, former president of oppo global marketing, resigned for personal health reasons. Its not so easy for tiktok to sell if the Chinese government enters! Tiktok deal may be pushed to after the US election Guo Mingzhen: Huaweis mobile phone is sanctioned by the United States in the worst case or withdraw from the mobile phone market source: surging news editor: Wang Fengzhi_ NT2541

Since this year, oppo has carried out many organizational restructuring and personnel appointments.

On April 9, oppo announced the appointment of Liu Bo, vice president of oppo, as the president of China, fully responsible for the operation of the Chinese market and brand building, and reported his work to oppo CEO Chen Mingyong.

Oppo said that due to the rapid development of overseas business and the need to strengthen the refined operation of various key markets in the future, China, as a mature advantageous region of the companys business, has advanced to enhance its independent operation capability.