Liu zuohu returns to oppo as senior vice president and will steer the product line

category:Internet
 Liu zuohu returns to oppo as senior vice president and will steer the product line


On August 31, surging journalists learned from the sources that oppo had recently undergone organizational restructuring. Liu zuohu, founder and CEO of Yijia mobile phone, returned to oppo as senior vice president and chief executive of the companys product line.

Liu Zuoshen and oppo Yuanyuan.

Public information shows that Liu zuohu joined oppo after graduating from university in 1998, and once rose to the marketing director of oppo. In 2013, Liu zuohu left oppo to establish Yijia mobile phone, determined to create a brand respected by global users. Yijia is a high-end niche mobile phone brand positioning the Internet.

It is not clear where Liu zuohu will go after his return to China. However, according to oppo insiders, if Liu zuohu returns to oppo, he may be more concerned about the coordination of oppo, Yijia and realme, the three major mobile phone brands under oppo. As the mobile phone market enters the era of stock game, the self owned brands should try their best to reduce mutual harm.

On the one hand, Liu Jia, the chief executive officer of OPA, said earlier this year that Liu had not been able to make a contribution to the development of the companys products.

Since this year, oppo has carried out many organizational restructuring and personnel appointments. On April 9, oppo announced the appointment of Liu Bo, vice president of oppo, as the president of China, fully responsible for the operation of the Chinese market and brand building, and reported his work to oppo CEO Chen Mingyong. Oppo said that due to the rapid development of overseas business and the need to strengthen the refined operation of various key markets in the future, China, as a mature advantageous region of the companys business, has advanced to enhance its independent operation capability. On April 20, oppo announced the appointment of Liu lie as the president of global marketing and concurrently as CMO (Chief Marketing Officer) in China. He was fully responsible for the marketing work of oppo, and his work was reported to CEO Chen Mingyong. Shen Yiren, former president of oppo global marketing, resigned for personal health reasons. Source: surging news editor: Wang Fengzhi_ NT2541

Since this year, oppo has carried out many organizational restructuring and personnel appointments.

On April 9, oppo announced the appointment of Liu Bo, vice president of oppo, as the president of China, fully responsible for the operation of the Chinese market and brand building, and reported his work to oppo CEO Chen Mingyong.

Oppo said that due to the rapid development of overseas business and the need to strengthen the refined operation of various key markets in the future, China, as a mature advantageous region of the companys business, has advanced to enhance its independent operation capability.

On April 20, oppo announced the appointment of Liu lie as the president of global marketing and concurrently as CMO (Chief Marketing Officer) in China. He was fully responsible for the marketing work of oppo, and his work was reported to CEO Chen Mingyong. Shen Yiren, former president of oppo global marketing, resigned for personal health reasons.