Valextramirano believes that the collision and integration of creativity and craftsmanship between different Milan enterprises is not a deliberate marketing concept, but a long-standing tradition, which is contained in Milans urban spirit and has created the citys vitality and extraordinary achievements. By extremilano, valextra aims to pay tribute to the outstanding thinkers and entrepreneurs who have shaped the exciting spiritual core of Milan, representing the distinctive and diverse style and the cultural atmosphere of enthusiastic cooperation in Milan.
Valextraextramilano contains 6 capsule series. Adhering to valextras consistent pursuit of aesthetics, quality, function and innovation, it skillfully integrates tradition with modernity, and interprets the spiritual connotation of Milans new generation from different angles. The designers are inspired by a variety of sources: the hidden entrance of the historic buildings in Milan; the complicated and bold retro patterns and colors derived from the local traditional silk art; the innocent childrens graffiti paintings; and the inherent elegant style of Milan people.
(valextraextramilano designer co branded handbag)
On the day of the launch of valextraextramilano designers, the layout of valextra Beijing flagship store continued the project of sailing through times recently launched during Milan digital fashion week. In this theme, valextras handbag works are compared to sailboats. Ratti, a famous Italian silk fabric brand, adopts 10 kinds of colorful sail patterns to present a virtual sea journey with exquisite space devices. Through the sailing through times project, valextra aims to open a new creative journey, paying tribute to the brands value connotation, luxury heritage and community spirit.
In the valextraextramilano series, the handbags jointly designed by Sunei and ladoublej have been sold in valextra designated boutiques for limited sales. In addition, valextras works in cooperation with Planc, Arthur arbesser and massimoalba will be on the market in the second half of the year.
Valextra was founded in 1937. From brand style to value concept, Milan essence is deeply rooted in it, creating many classic leather works. Valextra draws inspiration from the collision and integration of architecture, design, technology and innovation. Together with outstanding thinkers, valextra has accumulated more profound art accumulation for the brand, and has continued the tradition of cooperation with global design elites for many years.
Ladoublej was founded in 2015 by J.J. Martin, who has 14 years of fashion editing experience in Milan, Italy. In her body, she combines the warm and cheerful hometown of California, the street wisdom of New York, and the exquisite elegance from Italian culture and fashion. Thats why the California based fashion designer, who has lived in Milan for 19 years, has been working with valextra.
Sunnei put their distinctive style mark into valextras Passepartout magic cube bag with changeable functions, because the style of this handbag blurs the gender boundary, the contour is neat and neat, and the changeable shape is just suitable for our dolls creativity. We first created a weekend bag, then a smaller handbag, one set, and finally a small pocket change. Valextras historical archives provide us with materials for creation, which makes us determine the design concept of dolls at the first time.
Arthur believes that valextra represents the charm of Milan and the natural elegance of Milan women. Valextra exudes a low-key luxury, which is the essence of Milan. Milans charm comes from the focus on quality, as well as the true presentation of self, rather than showing off. Valextras products are integrated with architectural aesthetics, which is a very attractive place for me. Precise lines and shapes reveal a rigorous aesthetic feeling. I have a deep respect for this brand, and it is for this reason that I am honored to work with valextra to give a new interpretation to Breras handbag, inspired by the women I am familiar with in Milan.
In 2016, Italian designer massimaulba founded his own brand with the same name in Milan. Prior to that, he worked as a designer and creative director of several well-known Italian brands, with more than 20 years of rich experience. He is keen on using high-end fabrics in his works, using deconstructive tailoring, and using natural chemical free dyes in the dyeing process.
For him, valextra bridges fashion and design. I have always had respect for this brand. As like as two peas, I even thought of buying a store in ViaBrera street in Milan, because the round windows were exactly the same as VALEXTRAs shop windows in SanBabila square, and I often visited that store. He also stressed the deep relationship between valextra and Milan, the birthplace of the brand. Valextra embodies the history and heritage of Milan, and there is a long-standing cultural link between them. Massimaulba believes that his co creation with valextra transcends the significance of fashion. Kindness is one of our best virtues, but it is often overlooked. As a result, I used the excellent fabrics that often appear in my clothing works in the valextra series handbag, and designed many details hidden in my personal mind as a gift to the future owner of this handbag. Source: Netease fashion editor: Xie Yi_ NQ4682
Massimaulba believes that his co creation with valextra transcends the significance of fashion. Kindness is one of our best virtues, but it is often overlooked. As a result, I used the excellent fabrics that often appear in my clothing works in the valextra series handbag, and designed many details hidden in my personal mind as a gift to the future owner of this handbag.