With sales of 500 million yuan a year, Li Ziqi opened a snail powder factory

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 With sales of 500 million yuan a year, Li Ziqi opened a snail powder factory


According to Tianyan investigation, weinian technology, the brokerage company behind Li Ziqi, has set up a wholly-owned food subsidiary, Guangxi xingliu Food Co., Ltd., last month. Its business scope covers food business, food import and export, catering management, etc.

Why choose snail powder? It is understood that snail powder is the most popular product of liziqi Taobao store. The cost of a bag of snail powder is 3 yuan, and 3 bags of snail powder in liziqi store are sold together. The monthly sales volume is 1 million yuan, the customer unit price is 40 yuan, the monthly sales volume is 40 million yuan, and the annual turnover is 480 million yuan.

Snail powder is just the tip of the iceberg of Li Ziqis commercial realization. With more than 100 million fans, Li Ziqi, born in 1990, has just begun to open its business map.

Why did Li Ziqi open a snail powder factory?

It sells 500 million yuan a year. This time, Li Ziqi wants to be the director of the snail powder factory?

Ten days ago, the Liuzhou government and Li Ziqi held a press conference to announce the investment and construction of the snail powder offline factory in Liuzhou. At the press conference, Li Ziqi, founder of liziqi brand, said that Liuzhou snail powder is not only a local intangible cultural heritage food, but also the hope and hope of countless people, and an important carrier of poverty alleviation and agriculture.

Why did Li Ziqi build a snail powder factory? Unexpectedly, snail powder is the most popular product in her Taobao store. The cost of a bag of snail powder is 3 yuan, and the gross profit is basically maintained at 70%. The sales volume of three bags of snail powder in liziqi store is 1 million yuan, the customer unit price is 40 yuan, the monthly sales volume is 40 million yuan, and the annual turnover is 480 million yuan. Just by opening online stores, she beat many food companies in a share market.

In fact, snail powder has become a net red category alone. According to Taobao food related data report, the annual sales volume of snail powder was 28.4 million pieces, and the supply was in short supply during the epidemic period. More than 3.2 million people searched for snail powder on Taobao. For the third hot search, 60 million people called snail powder freedom and netizens commented that today is the 38th day that we cant eat snail powder.. Think about it... Think about it...

Li Ziqi is the most popular online celebrity in the last five years. In the video, she raises silkworms, reels, embroiders, carpenters Master everything, it is difficult to associate the snail powder factory with the Fairy in the paradise. And it is the boss behind her: Liu Tongming.

Li Ziqis initial form of realization is no different from other online celebrities. First of all, seeking OEM mode cooperation can quickly develop targeted products and save a lot of research and development costs. With its own flow, the new products will quickly enter the market, with the help of online channels to break through quickly.

However, it is difficult to differentiate products and form barriers. It is understood that liziqi snail powder OEM Liuzhou family, also has its own brand. The snail powder produced by the same factory has almost the same taste and ingredients. In addition, it is not easy to control the products of the substitute factory. The production, packaging, disinfection and other links should be strictly inspected. No matter which link is wrong, it will affect the industrial status of plum seven brand snail powder.

This time, weinian technology borrowed Li Ziqi IP to set up a snail powder factory, changing the previous factory model to self production.

Of course, there are risks. We must know that the essence of micro technology is a MCN organization. Without experience in product chain management and quality control, we suddenly built our own snail powder factory, which is no lighter than the previous model of factory generation. Whether micro technology, which is heavily stocked, can do a good job in snail powder factory still needs a question mark.

With 26 million Weibo fans, why hasnt Li Ziqi been popular for five years?

In late autumn, in a village in Sichuan Province, a girl in a blue scarf and a blue gray loose coarse cloth jacket can reach the walnuts on a tree by her sleeve. At home, he peeled off the green walnut skin, dried it on the dustpan in the yard, and took an axe from his waist to pry the cement seal on the jar of donkey hide gelatin. The background music is melodious and quiet... This is the scene of Li Ziqis video of making donkey hide gelatin cake many years ago.

It is with this poetic countryside video that Li Ziqi has become popular, with 26.67 million fans on Weibo, and the total number of videos broadcast is about to exceed 1 billion.

But Li Ziqis real experience is not so poetic. She was born in a small mountain village in Mianyang, Sichuan Province. Her mother died early and was abused by her stepmother, so she lived with her grandparents. Later, her father and grandfather died one after another, and her life created her life skills.

Encouraged by his younger brother, Li Ziqi began to shoot videos of his daily life to guide Taobao store. On March 25, 2016, Li Ziqi released the first video of ancient flavor and ancient food. Taobao shop did not fire, but the video was hot. Li Ziqi closed Taobao store and concentrated on doing we media.

In April of the same year, a short video named swing by Li Ziqi brought about nearly 10 million plays, more than 13 million of which were broadcast in the whole network of a single video, and hundreds of millions of microblog readers were read. When the outside world questioned the hype of having a team, Li Ziqi announced on May 13 that he would stop the watch temporarily.

In 2016, both Li Ziqi and weinian technology are of great significance. In September of this year, Liu Tongming, founder of wechat, expressed his love for Li Ziqis video content, saying that he could bring her microblog resources support. Later, the two sides signed a contract. The video quality of Li Ziqis cooperation with the team has reached the level of documentary.

Li Ziqis video awakened the idyllic dream of people who have lived in the city for a long time, and became the number one online celebrity in the whole network.

The annual income of Fairy is over 100 million yuan, and the capital Bureau behind it: the highest round of financing is 80 million yuan

Now looking back, Li Ziqis popularity is inseparable from the MCN mechanism behind micro reading technology.

On May 25, 2017, weinian technology officially announced that it had completed a round of financing of tens of millions of yuan, led by Huaying capital and followed by Zhuoshi investment, while angel round was invested by Qiyi capital and Bangshi capital Li Cheng.

Just one year later, in May 2018, weinian technology announced once again that it had completed a round B financing of 80 million yuan, which was directly invested by Chenhai capital, mango cultural innovation and Sina Weibo.

In the beginning, micro technology restrained commercialization, and the real realization of traffic occurred in 2018. At that time, one of the two foreign investment companies of weinian technology was called Sichuan Ziqi Cultural Communication Co., Ltd. Li Jiajia, the legal person of the company, held 49% of the shares. The company was registered in Fucheng District, Mianyang City, Sichuan Province. After inquiry, Li Jiajia is Li Ziqi.

Subsequently, the commercial map continued to expand. Weinian technology also invested in the establishment of three companies, namely Hangzhou Zhiqing Technology Co., Ltd., Hangzhou Erxi Cultural Media Co., Ltd., and Hangzhou Xinyi Cultural Communication Co., Ltd. In 2019, Guangxi xingliu Food Co., Ltd. and Qiyun Chengtian (Beijing) culture Co., Ltd. were established.

In addition to Ziqi culture and Guangxi xingliu Food Co., Ltd., three of the other four companies basically focus on the realization of online red, and only Xinyi culture does ticketing business.

Tianyan survey shows that the former Hangzhou weinian Technology Co., Ltd. has recently changed its name to Hangzhou weinian Brand Management Co., Ltd., with a total of 108 employees. The companys industry code has been changed from 7590: other technology promotion services to 5292: Internet retail. No accident, after micro read technology, Internet retail business will continue to focus on Li Ziqi.

(function(){( window.slotbydup=window .slotbydup||[]).push({id:u5811557,container:ssp_ 5811557, async:true }Li Ziqi took over Su Zao sauce agent made by Su Zao Bureau of the Qing palace of the Forbidden City, and liziqi tmall online shop was launched simultaneously. The 21 products sold in online stores are produced in different places, such as snail powder from Liuzhou, hot pot seasoning from Sichuan, ginseng and honey from Changbai Mountain, drunken crab from Xinghua, but most of the products are delivered from warehouses in Jiangsu and Zhejiang. After one year of operation, the total sales volume of 21 products in the store exceeded 1.3 million. In 2019, Li Ziqis annual income will exceed 100 million yuan. At this point, a huge commercial territory began to open gradually. [if you have news clues, you are welcome to provide us with information. Once accepted, there will be a fee. Wechat attention: ihxdsb, QQ: 3386405712

And Li Ziqi, who received Su Zao sauce agent made by Su Zao Bureau of the Qing palace of the Forbidden City, liziqi tmall online shop was launched simultaneously. The 21 products sold in online stores are produced in different places, such as snail powder from Liuzhou, hot pot seasoning from Sichuan, ginseng and honey from Changbai Mountain, drunken crab from Xinghua, but most of the products are delivered from warehouses in Jiangsu and Zhejiang. After one year of operation, the total sales volume of 21 products in the store exceeded 1.3 million.

[if you have news clues, you are welcome to provide us with information. Once accepted, there will be a fee. Wechat attention: ihxdsb, QQ: 3386405712