Why does Lenovo want to build its own IP in the era of e-commerce super IP?

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 Why does Lenovo want to build its own IP in the era of e-commerce super IP?


A comprehensive survey of the operation of Lenovo 828 Super Shopping Festival up to now can be summarized as three major features:

(on August 27, Lenovo held a music show in Xian Datang all night city)

Second, there are many products and all kinds of welfare. Users can chop their hands easily. Lenovo 828 Super Shopping Festival focuses on learning, office, entertainment, life and other scenes, providing customized solutions, high-quality products and services for students, white-collar workers, game enthusiasts and other users, so as to meet various needs of users in a one-stop manner.

Third, the power of the new retail strategy has been fully demonstrated with its own channels. In this shopping festival, Lenovo designed 817 official website super second kill day, 819 lebei bigday, official website 828 peak bigday and other key self owned channel marketing days. Through the official website, lebei, Huishang and other direct marketing systems, with the help of Omo online and offline integration of new retail mode, Lenovo has provided users with more accurate and better service and experience.

An industry observer said that Lenovo 828 Super Shopping Festival has made its own unique label in a novel way, elaborate scene and unique mode. This super shopping festival has become a new IP in the field of intelligent IOT, even in 3C and the whole science and technology circle.

What is Lenovos confidence in building a new IP in e-commerce?

Some analysts said that from the experience of Jingdong and tmall in creating the shopping festival IP, enterprises with industry leadership, strong innovation ability, customer-oriented and strong channel system are expected to re create a new IP in the era of e-commerce super IP. From Lenovos performance in the above aspects, it has the ability to make a new world in the IP of e-commerce.

Secondly, in terms of innovation capability, Lenovo released more than 40 new products this year. In addition to a number of new PC products supporting the resumption of work and study, most of the new products are new species in the field of intelligent IOT, showing strong product innovation.

Third, in terms of customer-oriented, Lenovo has been promoting customer-centered transformation in recent years. Relying on the Omo model, Lenovo has comprehensively promoted customer direct access, built a private domain flow pool, and invited fans to participate in the definition of explosive products.

Fourth, its own channel has always been one of Lenovos core advantages. In the past few years, under the smart new retail strategy, Lenovo has created a new retail mode of integrating online and offline sales of Omo. Users can freely choose purchase scenarios, online and offline, and distribution and service have achieved a game of chess across the country. Through the Lenovo 828 Super Shopping Festival, Lenovo has also realized the expansion of its own channels, and its unique online and offline integration of new retail mode has been further verified and strengthened. From the perspective of the industry, the diversification of user demand is pushing the e-commerce super IP into the subdivision stage. At this time, the Lenovo 828 Super Shopping Festival IP will enter the Bureau. It will not only provide users with a carnival and brand-new experience, but also be expected to become another rising new IP in the field of e-commerce. Source: editor in charge of mass news: Chen Tiqiang_ NB6485

Fourth, its own channel has always been one of Lenovos core advantages. In the past few years, under the smart new retail strategy, Lenovo has created a new retail mode of integrating online and offline sales of Omo. Users can freely choose purchase scenarios, online and offline, and distribution and service have achieved a game of chess across the country. Through the Lenovo 828 Super Shopping Festival, Lenovo has also realized the expansion of its own channels, and its unique online and offline integration of new retail mode has been further verified and strengthened.

From the perspective of the industry, the diversification of user demand is pushing the e-commerce super IP into the subdivision stage. At this time, the Lenovo 828 Super Shopping Festival IP will enter the Bureau. It will not only provide users with a carnival and brand-new experience, but also be expected to become another rising new IP in the field of e-commerce.