The outbreak of the epidemic is an unprecedented national health education, and the people are expected to continue to increase health consumption expenditure. In terms of products, consumers pay more attention to health, quality, sterilization and other aspects, which promotes the sales of healthy and quality products. It is the consumers health concept ushered in a new round of upgrading, and the purchase demand of health appliances is highlighted. It is impossible for the water heater to become a pure health appliance. Integrating health design into basic functions and increasing health functions may become an important development trend of water heaters in the future.
As the main consumption force in the future, the new middle class is leading the future market trend. The younger the new middle class is, the more refined the consumption concept is. Behind it lies a huge market increment. How to grasp this market trend and take the lead in seizing the high-end market will be the problem that the head kitchen and bathroom brand must solve.
The upgrading of terminal consumption market will inevitably lead to the upgrading iteration of product research and development. In the face of consumers diversified personalized needs, high quality, high appearance value and high intelligence kitchen and bathroom products will become the future market trend. For high-end consumers, the value of household appliances is not only the need of daily life, but also the symbol of life quality, the embodiment of status and the expression of taste.
In this context, Wanhe, a leading brand in the kitchen and bathroom industry, launched the high-end kitchen and bathroom series Banf, and launched the first series of new products in the new product release conference on August 27, the SA series of gas water heaters with filtration of Wanhe Banf award . It is understood that the name Banf comes from the world-famous hot spring Banff, which is aimed at young and high-end people who know how to live. It represents a kind of comfortable, warm and relaxed spiritual experience. It is committed to providing consumers with scenario based whole house solutions with extreme technology. While enabling life and upgrading bathroom experience, Banf aims to build a future intelligent bath for consumers Room space and domestic hot water scene.
As the brand with the first comprehensive share of the fuel and heat market for 16 consecutive years, there is no doubt that Wanhe has the technical strength to enter the high-end market. Even in the first half of 2020 when the market is declining and the competition is fierce, Wanhe still remains the first in the industry. In the words of Lu Yucong, President of Wanhe, in the kitchen and bathroom industry, Wanhe is a professional player and a strength school who speaks with products. Integrating the technical details and quality pursuit of craftsman spirit, whether it is the design power to grasp the users pain points, the technical innovation strength to break through the industry bottleneck, and the excellent quality of striving for perfection, all of which drive Wanhe to continuously improve the brands endogenous power and hold a leading position in the market competition.
At the press conference, Ms. Shi Ting, general manager of kitchen and bathroom Business Department of Beijing zhongyikang times Market Research Co., Ltd., also made a high evaluation of the company, and confirmed Wanhes forward-looking through a series of market data.
The first new product of Wanhe Banf Award redefines the high-end water heater standard
The first new SA series of Wanhe Banf released this time is a new generation of gas water heater, an innovative product of net heat integration of cross-border technology, and the innovative achievement of Wanhe people from technology and hardware innovation of gas water heater to water ecology in gas water heater.
Banf SA series is equipped with the whole house domestic water heating system (zero cold water) and full chain water purification ecological system (ecological water), which refreshes the concept of whole house domestic water: hot and clean.
The biggest innovation of Wanhe Banf SA series is the full chain water purification ecosystem. The magnetic filter element device installed in the system is the industrys first. It can magnetize and effectively filter the water quality, and achieve the four removal: impurity removal, rust removal, chlorine removal and bacteria removal and bacteriostasis. The effective chlorine removal rate reaches 99.9% and the bacteriostatic rate reaches 99.99%. It provides consumers with a full chain of water purification, skin bathing and instant opening The hot luxury experience also caters to the post epidemic market demand for health function products.
Banf SA series also has a unique innovation in intelligence. With the second generation of Wanhe intelligent bath controller hap-conc2 small dot, it has partition remote control, 360 degree water spray prevention, status visualization and bathroom call function. In particular, the bathroom call function carried by the small dot can not only alert the water heater with sound and light, but also push the reminder information to the mobile phone at the same time, which gives the family a more intimate protection. Small dot will also become the intelligent central control of bathroom space in the future. At the same time, Banf SA series is also an IOT intelligent product, linked to the Internet, which can realize remote monitoring of intelligent terminal app.
In other performance, Banf SA series large flow waterfall bath and constant temperature chamber can meet the needs of multi-point and multi-element water use scenarios, and become the domestic water center of the whole house.
In the field of gas water heater, Wanhe has always been a leader. The 27 year product development history of Wanhe is the evolution history of Chinas gas water heater. As Xu Weiguo, general manager of Wanhe marketing center, introduced at the press conference, the development of gas water heater has gone through five stages. The first generation gas water heater was born, and the manual ignition gas water heater solved the problem from scratch; the second generation hot water comes as soon as the water valve is opened ; the third generation constant temperature gas water heater enters the market, which solves the comfortable bathing and energy saving of the water heater; the fourth generation of intelligent and zero cold water gas water heater makes the single machine intelligent evolution To IOT intelligence, from water valve opens, hot water comes to shower opens, hot water comes; to today, the fifth generation of water ecological gas water heater - Wanhe uofu high-end series was born, equipped with full chain water purification ecosystem, to achieve innovative heat purification two in one, not only the technology update and product iteration of water heater are gradually accelerated, but also the quality requirements are more and more High.
Wanhe President Lu Yucong said that in the future, Wanhe will continue to focus on the development trend of intelligence and health, quickly respond to changes in market demand, continue to lead the upgrading of products and technologies in the kitchen and bathroom industry, and aspire to provide consumers with better products and services. However, the strong appearance of Wanhe Duofu SA series is not only a technical innovation, but also a precise insight into the market trend. As a leading brand in the kitchen and bathroom industry, Wanhe always has a precise grasp of the changes in consumer demand and market, which is the reason why Wanhe Baofu high-end series has attracted the attention of the industry since its release. It is believed that in the near future, Wanhes other categories of products will quickly occupy the high-end kitchen and bathroom market, bringing about a new product change. Source: editor in charge of mass news: Chen Tiqiang_ NB6485
Wanhe President Lu Yucong said that in the future, Wanhe will continue to focus on the development trend of intelligence and health, quickly respond to changes in market demand, continue to lead the upgrading of products and technologies in the kitchen and bathroom industry, and aspire to provide consumers with better products and services.
However, the strong appearance of Wanhe Duofu SA series is not only a technical innovation, but also a precise insight into the market trend. As a leading brand in the kitchen and bathroom industry, Wanhe always has a precise grasp of the changes in consumer demand and market, which is the reason why Wanhe Baofu high-end series has attracted the attention of the industry since its release. It is believed that in the near future, Wanhes other categories of products will quickly occupy the high-end kitchen and bathroom market, bringing about a new product change.