Information from multiple data platforms shows that the number of apps off the shelves in China has increased significantly since August. For example, on August 1, there were 31388 off the shelves of Apples app store in China, including 26961 game apps; on August 4, 5589 game apps were taken off the shelves again, totaling more than 30000 game apps in two days.
Most of the game applications off the shelves are free applications, but they contain in-house items. Among them, leisure puzzle games account for the largest proportion. For example, of the 27000 games that were taken off the shelves on August 1, nearly 10000 of them were leisure puzzle games. The off shelf products include some games with good market performance. According to the statistics of Securities Times reporters, among the products that have been taken off the shelves recently, five game applications have been ranked in the top 100 of the download list.
In the same period, Apple App Stores in Japan, the United States, South Korea and other places did not take place on a large scale. The reporter confirmed to a number of industry insiders that the off shelf game application was related to the audit policy released by apple in the first half of the year.
In the first half of this year, Apple has been modifying Apples application for uploading post audit requirements, which requires apple to submit the approval number issued in Chinese mainland or offer App game items before June 30th.
After the release of the regulation, although the industry has repeatedly heard that Apple will be off the shelves of the game, but the large-scale off the shelf has not occurred. In fact, until this time a large number of game applications have been removed from the shelves, many practitioners still believe that Apple will only require the version number of the newly launched games, but will not remove a large number of online games without version numbers.
The reporter noted that some of the off shelf products were released the latest version until the end of July and even early August, and the new version was taken off the shelf soon after it was put on the shelves. Obviously, the strength and scope of the offline products exceeded the expectations of game enterprises.
Reveal the trade of edition number
As early as this time, the major android app stores in China have required the game to submit the version number before it is put on the shelves. And Apples app store has taken the no format game off the shelves, which means that the way to put the game directly on the mainstream app store has been blocked.
However, this does not mean that the game will disappear completely from the domestic game market. The reporter learned that at present, there are many intermediary agencies engaged in the business of selling and selling the edition number in the market, and many games without edition number operate online illegally by buying or applying the edition number.
Now, the whole process of applying for a version number takes about 6-8 months, which takes a long time, and it may not be able to apply. We can directly help you find an authorization, that is, the version number applied for by other companies, and directly authorize it to you. Beijing a plate number intermediary business personnel small Jane (alias) told reporters.
The licensing fee will be determined according to the name of the game, and the permanent license fee will be about 300000-400000 yuan. The seller will provide you with the software copyright certificate, version number file and relevant approval. If you want to buy a short-term license, you can scan it. If you want to buy out the version number, you can get the original copy. You can take these materials and put them on the app store normally. Brief introduction.
Since the game name should match with the software copyright and version number information, the name of the game product of the enterprise that purchased the version number should be consistent with the name of the game with the version number purchased. If you use the plate number applied for by others, you must use it under the name of others. You cant call it your own. Xiao Jian said.
In the name of looking for the game version number of the second dimension, the reporter entrusted the intermediary agency to find the version number that matches the name of the game. The other side then recommended three game names that are being sold to the reporter. Subsequently, the reporter found the registration information of the version number of the three games through the official website of the State Administration of press and publication.
Industrial and commercial information shows that the companys business scope includes the design, production and agency of various kinds of advertising, the use of information network business game products, game software technology development and technology promotion. The reporter found that there are a number of games in the market with the companys version name, but the operator is not the company, suspected to be using the companys version number products.
Supervision departments increase investigation and punishment
Under the current game approval system in China, it is obviously illegal to buy and sell game version numbers and replace the name of the game on the shelves, bypassing the regulatory review. However, with the participation of intermediaries, the buyer and the seller will make the transaction appear legal and compliant in other ways.
Signing an agreement must not involve the sale of the version number. It must be a game operation agreement or an authorization agreement. From the perspective of the channel, you represent their game. The contract must be legal and compliant. In addition, youd better not use your company as the main body when you put it on the shelves of the app store, so as to avoid risks. An intermediary said.
As for whether they are worried about the inspection of regulatory authorities and the audit of app stores, some intermediary agencies said, we cant find out. We all operate in this way, and the platform also knows.
Its still common in the industry to buy and sell the plate number, because it is certainly illegal to apply the edition number. The fewer people who know the better, the better. Therefore, the transaction is certainly not carried out on the surface. It is only part of the business that really seeks intermediary agencies to trade. Some people who need a version number will bypass the intermediary organization and contact the enterprise that obtains the version number directly in the list of edition numbers published every month to conclude a transaction. Sun Nuo (pseudonym), who has many years of experience in applying for game number, told reporters.
Sun Nuo said that at present, many version numbers on the market were approved before 2018, most of which had been sold and used for a short time, leaving records in the app store and the Internet. At that time, there were a lot of plate numbers approved, but there were also a lot of transactions. Sun Nuo introduced that the current investigation and punishment of the illegal trading of edition number mainly relies on the spot check of the supervision department and the report. There are competing products in every game. If the other party knows that the competing products are the applied version number, they will definitely report it. At the regulatory level, during the China joy held this year, Feng Shixin, deputy director of the Publishing Bureau of the Propaganda Department of the CPC Central Committee, said that in the first half of this year, nearly 100 types of games with illegal behaviors were found, involving issues such as illegal operation, illegal operation, etc. With the strengthening of supervision, the illegal trading of edition number may be curbed in the future. Source: Securities Times editor in charge: Yang Bin_ NF4368
Sun Nuo said that at present, many version numbers on the market were approved before 2018, most of which had been sold and used for a short time, leaving records in the app store and the Internet. At that time, there were a lot of plate numbers approved, but there were also a lot of transactions.
Sun Nuo introduced that the current investigation and punishment of the illegal trading of edition number mainly relies on the spot check of the supervision department and the report. There are competing products in every game. If the other party knows that the competing products are the applied version number, they will definitely report it.
At the regulatory level, during the China joy held this year, Feng Shixin, deputy director of the Publishing Bureau of the Propaganda Department of the CPC Central Committee, said that in the first half of this year, nearly 100 types of games with illegal behaviors were found, involving issues such as illegal operation, illegal operation, etc.
With the strengthening of supervision, the illegal trading of edition number may be curbed in the future.