As one of the three major anti falling technologies of mobile phone cases, resole, a brand born to prevent falling, is different from the traditional hard glue + soft glue technology on the market, especially the test that only emphasizes the drop meter. It has created the multi AP anti fall system to solve the internal and external anti falling problems of fashionable mobile phone cases.
#100 ways to die of mobile phone
On June 22, 2020, mobile phone case brand jueshe released its first brand TVC: 100 ways to die for mobile phones, and launched its main popular product, jueshe anti falling small color shell. At the same time, it launched a topic on various social platforms u1987 100 ways to die u1987 of mobile phones, and collected stories of everyone about falling their mobile phones. In less than a week, the number of short films broadcasted on the whole network exceeded 15 million, and the total number of people receiving 100 kinds of death methods of mobile phones was 38 million Around, 70000 people participated in the topic interaction. Fans enthusiastically shared the story of falling machine. More than 500 fans UGC were collected in the activity, and more than 100 high-quality stories with more than 300 words were collected.
Once released, it has been repeatedly recommended by dozens of authoritative industry media, such as shuying.com, meihua.com, socialbeta, etc.
Subsequently, the large socket college at the head of wechat released brand analysis articles, which triggered the spread and forwarding of boss circle, entrepreneurship circle and brand circle. The number of single article readers reached 70000, and 2770 people spontaneously shared the articles. The number of people who paid attention to the shops in jueshe e e-commerce increased by more than 100%.
The brand of color determination wins high praise from fans
In the comment area after the release of the short film, the author found that most people said: This is probably the most interesting commercial film of this year. Although it is an advertisement, it doesnt feel disgusted, and it can arouse my resonance with life It can be seen that the release of the brand promotional film received high praise from fans and received high brand popularity.
This is also the first step to enter the brand layout of the Chinese market: select the heartbreaking scenes of various mobile phones broken that resonate with the public, awaken everyones memory of broken mobile phones, arouse resonance and participation, and launch UGC topic u1987 100 kinds of death methods of mobile phones u0dcf to trigger the operation concept of user brand.
Scene high frequency restoration: restore 100 kinds of death ways of mobile phone in life (100 kinds of disasters of mobile phone) with short and fast rhythm, hit the pain point directly and trigger psychological resonance.
Life topic resonance: the resonance of life scene memory makes the public willing to spontaneously share, discuss and participate in interaction. Interesting content is easy to cause self dissemination in B station, microblog and other channels.
Heartbreaking empathy + slightly excited Schadenfreude, the scene emotion of human nature bottom resonance is constantly superimposed, implanted in deep memory, the amazing appearance of color, established the users first association: color determination anti fall small color shell, not afraid to fall hard color!
Classic style in mobile phone wardrobe
If every womans wardrobe has a classic little black skirt, and every mans wardrobe has a classic white shirt, then there will be a classic fashion in the mobile phones closet, which comes from the mobile phone case designed and manufactured by jemett, that is, color and anti falling small color case.
This small color shell once set off a wave of national trend in 2020. It has swept the screen of xiaohongshu, station B and other major platforms, and has become an essential classic fashion item for the owners of online Red blog.