According to Lei Jun, Xiaomi originally planned to hold a celebration to celebrate the companys 10th anniversary, but due to the impact of the epidemic, the original plan was canceled. Todays speech is defined as a summary report for all the friends who pay attention to Xiaomi, and tell all the experiences and lessons of Xiaomi in the past ten years.
Xiaomis ten years of entrepreneurship is also the golden decade of China Mobile Internet, and Xiaomi chose the most difficult track. At that time, there were international giants such as Nokia and Motorola in the mobile phone industry, as well as the domestic China cool union, and mobile phones were copied everywhere. Xiaomi hopes to be the best mobile phone in the world and sell for half the price, and choose the triathlon mode of hardware, software and Internet. Its not easy to master one of these three items, and its even more difficult to master them all. Even if you look at the world today, few companies can do it.
At the beginning of his business, Xiaomi has been riding the wind and waves all the way in his field of expertise, such as MIUI. The 1999 yuan Xiaomi mobile phone and 799 yuan Hongmi mobile phone have not only completely changed the ecology of Chinas mobile phone industry, but also made Xiaomi a top student of mobile Internet. Lei Jun not only shared the success stories of mobile phone and ecological chain, but also pointed out the biggest difficulty of Xiaomis early Entrepreneurship: he repeatedly encountered obstacles in the hardware field he was not good at, which he even described as the biggest joke.
The great success of Xiaomis mobile phone business at the beginning triggered an upsurge in the industry to learn from Xiaomi in an all-round way. Lei Jun said that the early millet delivery capacity was insufficient, and even made people who studied millet misunderstand the millet model and took hungry marketing seriously. The result must not be long-term. More and more people believe in the Xiaomi model. After learning the Xiaomi model, Xiaomi has also taken the initiative to open up, launched the ecological chain plan, invested and helped like-minded entrepreneurs, copied more than 100 millet mode companies, changed more than 100 industries, and created thousands of good products widely loved by consumers.
To the surprise of the outside world, Lei Jun also declassified the truth behind the 1 billion bet with Dong Mingzhu, and told the reason behind it. It turns out that the one billion bet originated from a joking arrangement of program effect at CCTVs annual peoples awards show. Lei Jun believes that after gambling, Xiaomis understanding of the manufacturing industry has been deepened.
Three things that Xiaomi is really proud of
Lei Jun also shared the story of the three highlight moments that he remembered most deeply on the occasion of the 10th anniversary. Before IPO, they tried their best to persuade investors to agree that the comprehensive net interest rate of Xiaomi hardware would never exceed 5%; in 2019, Xiaomi finally moved into Xiaomi science and Technology Park of its own property, Beipiao finally bought a house in nine years, which was called the most inspirational story of Beipiao by the real estate intermediary industry; after that, Xiaomi became the youngest top 500 in the world.
In more than two hours, Lei Jun introduced Xiaomis 10-year history with 20 stories to answer the question where does Xiaomi come from and where will it go?. Lei Jun said that in the past 10 years, Xiaomi is most proud of three things: accelerating the popularization of mobile Internet, promoting the rise of a new generation of Internet head enterprises represented by didi behavior; a large number of ecological chain enterprises represented by stone technology have led to more than 100 industry changes; Xiaomi has recruited a large number of female workers in yini factory, bringing opportunities for ordinary people to change their fate.
Xiaomi can become a real international brand from China, and users all over the world know how to read Xiaomi;
A group of great new companies were born inspired by Xiaomis entrepreneurial story.
A speech can not tell the wonderful story of Xiaomis ten years. This speech also released a special work, the first official authorized biography of Xiaomi, written by fan Haitao and published by CITIC press. It is understood that the book lasted a year and a half, interviewed more than 100 people in Xiaomis team, with 360000 words and very detailed content. After the speech, it began to sell on the major platforms.
Who is Xiaomi? Why does Xiaomi struggle? This is the theme of Lei Juns open letter when Xiaomi was listed. In this speech, Lei Jun gave more rich and multidimensional answers.
Just one day before the speech, Fortune magazine announced the latest Fortune 500, and Xiaomi was again selected and ranked 422, up 46 places from last years ranking. Lei Jun believes that Xiaomi has always been compared with the old 500 companies, such as apple, Samsung and Huawei. However, Xiaomi is only a 10-year-old boy. From the perspective of development, Xiaomi has many outstanding points.
What changes will Xiaomi bring to the world in the future? Lei Jun chose to answer with three products. At the new product launch after the keynote speech, Xiaomi launched three kinds of 10th anniversary commemorative works: Xiaomi 10 supreme commemorative edition, redmik30 supreme commemorative edition and millet transparent TV.
Three development strategies of Xiaomi in the next decade
Lei Jun is not only releasing products, but also announcing Millets declaration for the next decade. At the same time, Lei Jun also gave the audience the answer of where will Xiaomi go and revealed three development strategies of Xiaomi in the next decade.
Today, we are faced with a very complex international environment and an extremely competitive environment. What should we do next? If you want to stick to todays achievements and live on the past achievements, there is no doubt that you cant keep them. If you want to continue to ignore it, fight hard, and grow in an extensive way, there is no doubt that this road will not work. Lei Jun said that the first strategy is to start a new business, boldly use entrepreneurial talents, boldly use entrepreneurial incentives, and boldly grasp new strategic opportunities. The second strategy is to continue to deepen the Internet plus manufacturing and insist on using the Internet to create manufacturing industries. Lei Jun said that on the basis of continuing sincere cooperation with the OEM, Xiaomi will deeply participate in the manufacturing industry: at present, Xiaomi has developed a large number of high-end equipment, and has designed and completed a fully automated high-end mobile phone production line. In addition, Xiaomi industry fund has invested in more than 70 semiconductor and intelligent manufacturing companies, and Xiaomi will make great efforts to do manufacturing manufacturing in the future. The third strategy is steady and long-term. Lei Jun said that Xiaomi will use the length of ten years to look at development, and to do long-term valuable things. He said Xiaomi would make friends with time and never rush forward.. Source: Netease intelligent editor: Liu Fei_ NBJS10390
Today, we are faced with a very complex international environment and an extremely competitive environment. What should we do next? If you want to stick to todays achievements and live on the past achievements, there is no doubt that you cant keep them. If you want to continue to ignore it, fight hard, and grow in an extensive way, there is no doubt that this road will not work. Lei Jun said that the first strategy is to start a new business, boldly use entrepreneurial talents, boldly use entrepreneurial incentives, and boldly grasp new strategic opportunities.
The third strategy is steady and long-term. Lei Jun said that Xiaomi will use the length of ten years to look at development, and to do long-term valuable things. He said Xiaomi would make friends with time and never rush forward..